Creative Director Job at Burlington Stores, Inc. in Burlington

Overview

Creative Director role at Burlington Stores, Inc. shapes the visual identity and creative strategy of the Burlington brand. This hands-on, inspiring leader will craft an ownable off-price brand identity through impactful marketing experiences across all channels including TV, audio, in-store experience, owned media and paid media. The position requires a keen eye for aesthetics, a strong understanding of retail marketing, and the ability to translate trends into innovative designs. It is a strategic role and brand storytelling that informs execution to drive business goals. The leader will cultivate, guide, and inspire a team to create a collaborative environment of ideation, experimentation, and innovation.

Compensation

Base pay range: $135,000.00/yr - $175,000.00/yr

Responsibilities

• Brand Identity Development: Define and refine Burlington's brand visual identity, ensuring consistency across all creative elements; develop and communicate the brand's unique aesthetic and design language.
• Creative Direction and Strategy: Collaborate with marketing and business teams to align creative strategies with overall business objectives; stay abreast of industry trends; provide creative direction for photography, graphics, and multimedia content; ensure assets align with brand guidelines and objectives.
• Digital and Video Innovation: Pioneer digital innovation for paid media including campaigns for social and digital TV; oversee development of breakthrough TV spots (ideation, photography, and editing with external partners); lead evolution of photography and video strategy using the in-house studio.
• Conceptualization and Ideation: Lead brainstorming sessions and creative workshops to generate campaigns and brand experiences; develop on-brand concepts that resonate with target and new audiences; align creative goals as technology and media evolve.
• Collaboration with Cross-Functional Teams: Work with marketing and merchandising to ensure assets support key business initiatives; integrate creative elements across online and offline channels and align with marketing leadership.
• Team Leadership and Management: Lead and inspire a creative team including graphic designers, photographers, videographers and other creatives; foster a collaborative and innovative environment; communicate clearly with the team and stakeholders; build trust and partnerships.

Qualifications

• Bachelor’s degree in Marketing or relevant field
• 5-10 years of strong leadership skills in managing and inspiring an in-house creative team
• Advanced skills in Adobe Creative Suite on Mac including Photoshop, Illustrator, InDesign, Lightroom and After Effects
• Other relevant creative software experience such as digital asset management and licenses is preferred
• Retail experience either directly or in a client-service capacity
• Strong brand development experience; in-store marketing strongly preferred
• Off-Price or in-house experience a plus
• Multi-channel paid media experience including TV, audio, digital media, and paid social
• Web development experience note that Burlington does not operate an e-commerce site
• Video and Photography Direction experience
• Strong collaboration, communication and listening skills; strong ability to influence others
• Innovative and disruptive thinking with openness to learning and new ideas

Location

Location: Burlington, NJ (Hybrid)

Benefits

• Burlington's benefits package includes medical, dental and vision coverage including life and disability insurance
• Full-time associates are eligible for paid time off, paid holidays and a 401(k) plan
• Burlington Stores, Inc. is an equal opportunity employer committed to workplace diversity

Seniority level

• Director

Employment type

• Full-time

Job function

• Design, Art/Creative, and Information Technology
• Industries: Retail

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