Director, Creative Graphic Design, Athletics Job at Kennesaw State University in
Kennesaw State University, Kennesaw, GA, United States, 30156
Director, Creative Graphic Design, Athletics
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Location
Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144. Our Marietta campus is located at 1100 South Marietta Parkway, Marietta, GA 30060.
Overview
Responsible for leading and executing creative graphic design strategies for KSU Athletics. Produces creative content to drive and enhance fan engagement, brand awareness, revenue, and advertising efforts. Builds brand awareness in accordance with brand standards and positive messaging to prospective student-athletes, fans, and other current and future athletics supporters. Collaborates with multiple internal and external constituents to further enhance design and engagement efforts.
Job Summary
Position responsible for directing creative graphic design for KSU Athletics and managing the creative process across external operations, marketing, communications, recruiting, and related areas.
Responsibilities
- Assists in brand building and external operations efforts of the athletic department through creative graphic design of assets for multiple purposes inclusive but not limited to social media content, printed promotional collateral, in-venue and digital broadcast graphics, and external other collateral
- Oversees the development and implementation of a strategic creative graphics design calendar and contributes to the management of a comprehensive creative calendar
- Creates needed creative graphics for external operations and other athletics department efforts inclusive but not limited to broadcast, fundraising, marketing, communications, recruiting, and student athlete services
- Responsible for researching digital advertising, media and technology trends that present creative design opportunities to drive innovation and revenue through ticket sales, sponsorships, fundraising, merchandise, and other strategic initiatives
- Assists in formulating, stewarding, and enhancing partnerships with internal, campus, and external partners inclusive but not limited to KSU Athletics Sponsorship team, University Strategic Communication Office, and members of the conference
- Supervises and leads assigned staff, student assistants and/or interns
- Responsible for managing the assigned approved budget and fiscal processes of the department
- Assists with publishing across athletics social media channels, digital display mediums, website, email platforms, and other mediums maintained by the athletics external staff as assigned
- Manages and organizes databases of creative graphic assets as part of a comprehensive athletics digital media and creative services asset management plan
- Supports Athletics Revenue Share efforts and individual sport recruiting efforts within compliance with NCAA, conference, and university guidelines and policies
- Develops and updates creative graphic design style book for each fiscal year to provide guidelines and best practices for graphic use across the athletic department and as part of a comprehensive creative media plan for athletics
Required Qualifications
Educational Requirements
Bachelor's from an accredited institution of higher education in graphic design, communications, marketing or related field
Other Required Qualifications
Current, valid, and unrestricted driver's license
Required Experience
Two (2) year of related work experience in professional sports, collegiate athletic department, communications, or marketing or related field.
Preferred Qualifications
Preferred Educational Qualifications
An advanced degree from an accredited institution of higher education in a related field
Abilities
Able to develop creative graphic design assets focused on driving fan attendance and revenue generation
Able to create, utilize, and interpret brand standards
Able to perform detail-oriented work accurately and to communicate effectively with a diverse population
Able to handle multiple tasks or projects at one time meeting assigned deadlines
Knowledge
Demonstrated knowledge of social media, fan engagement, revenue generation, and other strategic tactics that maximize graphic design
Skills
Excellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skills
Highly proficient design skills and ability to collaborate with creative teams in the department
Proficient with computer applications and programs associated with the position (i.e., Microsoft Office suite, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, and Adobe After Effects, web design, including HTML and CSS)
Strong attention to detail and follow up skills
Strong customer service skills and phone and e-mail etiquette
USG Core Values
The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.
Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.
Kennesaw State University is an Equal Employment Opportunity Employer.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Design, Art/Creative, and Advertising
Industries
- Higher Education