Marketing Specialist Job at Redwood Credit Union in Napa

Overview

Marketing Specialist II is a pivotal role at Redwood Credit Union, driving the success of marketing initiatives for Redwood Credit Union and its subsidiaries. Lead the planning, execution, and optimization of multi-channel marketing campaigns designed to enhance brand visibility, support Member engagement, and drive business growth. Work closely with the Assistant Marketing Manager and cross-functional teams, combining creative thinking and analytical insights to deliver results-driven marketing solutions.

Why Redwood Credit Union?

• 32nd largest credit union in the U.S. and the largest financial institution based in the North Bay
• Awarded a 5-Star Rating based on 6/30/24 financial data by Bauer Financial
• Recognized by Newsweek as one of America\'s Best Credit Unions 2024
• Recognized by Forbes as one of America\’s Best Small Employers 2023
• Voted Best Places to Work in the North Bay 19 years in a row
• World-class Employee Engagement scores
• Rated Superior in Service by more than 90% of Members, surveyed by SF Gate
• Industry leading Net Promoter Scores across the U.S.

Join us and discover why you\'ll love working at Redwood Credit Union!

Position

Redwood Credit Union is looking for a Marketing Specialist II, who will play a pivotal role in driving the success of marketing initiatives for Redwood Credit Union and its subsidiaries. Lead the planning, execution, and optimization of multi-channel marketing campaigns designed to enhance brand visibility, support Member engagement, and drive business growth. Working closely with the Assistant Marketing Manager and cross-functional teams, the Specialist combines creative thinking and analytical insights to deliver results-driven marketing solutions.

We are looking for a combo of digital and traditional marketing experience.

Note: After 6 months you will have the option to work hybrid between Napa and your home office.

Responsibilities

• Develop and Execute Campaigns: Responsible for creating and implementing innovative marketing campaigns for the Credit Union and its subsidiary RCUSG. This includes marketing and competitive research and analysis; crafting detailed marketing program descriptions and strategic plans; setting clear campaign goals and identifying/segmenting target audiences; collaborating with the Market Data Analytics team to acquire relevant data files; and working with stakeholders, agencies, and internal and external resources to develop compelling marketing materials, execute campaigns, and monitor/report results.
• Media Planning and Buying: Plan, organize, negotiate, and purchase media once the plan is approved and all contracts are signed by the Marketing Manager, VP, or SVP.
• Market Analysis and Innovation: Monitor the competitive landscape and industry best practices to identify and drive new ideas; adapt marketing strategies to changes to ensure relevant and impactful marketing communications.
• Data-Driven Decision-Making: Collaborate with the Market Data Analytics team to develop strategies for tracking conversions, leveraging data for informed decision-making, and targeting marketing efforts to achieve superior results; ensure the protection of Members\' confidential data.
• Campaign Analysis and Optimization: Analyze campaign results to refine future projects, aiming for increased response rates and efficiency.
• Brand Management: Maintain and enhance Redwood Credit Union brand, ensuring consistent and effective use of names, logos, and other brand representations internally and externally.
• Internal Support and Collaboration: Provide marketing expertise and support to internal groups and committees for various initiatives, long and short-term projects, and the rollout of new programs.
• Strategic Planning: Participate in and contribute to developing the annual marketing plan and budget.
• Measurement and Reporting: Establish metrics to measure the effectiveness of marketing campaigns (KPIs), providing detailed reports on performance, goals, and insights for continuous improvement.
• Stakeholder Relationships: Build and maintain strong relationships with key stakeholders, including internal teams, external agencies, and vendors, to ensure alignment and successful execution of marketing initiatives.
• Department Support: Responsible for quality control, proofreading tasks, and other marketing support as requested.
• Provide excellent service to Members, Officials, management, staff, vendors, and community contacts to ensure positive relationships with a diverse group of people.
• As needed, manage or coordinate special events to ensure proper planning and execution. Events include the Annual Membership Meeting, branch events and other Member and community events.

Qualifications

• Relevant experience and knowledge of current marketing techniques and practices and marketing campaign management.
• Knowledge of marketing principles, practices, rules, regulations, product guidelines and compliance requirements.
• Knowledge of list management and lead generation techniques.
• Experience in online and offline marketing channels (print, radio, broadcast, web, SEO/SEM, etc.).
• Knowledge of diverse media available plus media evaluation and buying/placement experience.
• Ability to effectively plan and execute multi-step campaigns, projects, and events.
• Highly Member-focused and service-driven with demonstrated marketing program management and implementation experience.
• Ability to lead and work with cross-functional teams.
• Experience and familiarity in working with advertising agencies and vendor partners.
• Ability to prioritize, multi-task, oversee projects, and successfully meet deadlines to achieve results.
• Proficient computer skills including Word, Excel and PowerPoint with strong knowledge of website and online tools and resources. Experience with marketing automation systems (SalesForce Marketing Cloud) preferred.
• Strong verbal and written communication skills, including grammar and punctuation.
• Strong team player with the ability to establish and maintain effective working relationships with a diverse group of people.

Physical Requirements

• Ability to stand, bend, stoop, sit, walk, twist, and turn.
• Ability to lift up to 25 pounds.
• Ability to use a computer keyboard and calculator.
• Work environment is indoors; majority of the time is spent sitting at a desk.

The ideal candidate has a combination of education and experience equivalent to a bachelor’s degree in business, marketing or closely related field, and a minimum of three years’ experience with marketing campaigns and comprehensive marketing program planning. Execution and monitoring/reporting experience required. Financial institution marketing and/or credit union industry experience strongly preferred. Ability to speak and write Spanish is a plus.

Compensation

Base starting range: $38.00 to $50.00 per hour commensurate with experience.

Our base salary starting range is based on scope and responsibilities of the position, candidate\'s work experience, education/training, key skills, and internal peer equity. We offer a competitive total rewards package including a wide range of medical, dental, vision, financial, and other benefits.

Benefits

• Competitive medical, dental, and vision insurance, mental health offerings
• Employee performance incentive plan
• Salary Advancement– Merit increase based on performance
• 401(k) program with employer match
• Time Off- Competitive PTO accrual plus 11 paid company holidays and your birthday off!

RCU Discounts and Perks

• RCU employees are eligible for a .75% discount off RCU standard collateral auto loans
• RCU employees are eligible for a 1% discount on all recreational or boat loan products
• 2% discount off Visas and LOC Loans through RCU
• 0% interest loan to support employees with various immigration related expenses such as visa application fees and relocation costs. Loan amount up to $1,000.
• 0% interest loan to support employees with expenses associated with the naturalization process. Loan amount up to $15,000.
• 0% interest on garment, fitness, or home office equipment loan of up to $500
• 100% financing for employee purchased homes!

If you are a current Team Member, please apply through the internal careers page located in RCUNET.

We are an Equal Opportunity Employer

Job Details

• Seniority level: Associate
• Employment type: Full-time
• Job function: Marketing
• Industries: Banking

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