❤️HEART OF FLORIDA HEALTH CENTER is hiring: Director Marketing/PR in Ocala

Overview

The Director of Marketing & Public Relations is a key member of the Strategic Leadership Team (SLT) responsible for developing and executing a comprehensive marketing and communications strategy that strengthens Heart of Florida Health Center’s brand, increases community awareness, supports service line growth, and enhances patient and stakeholder engagement. This position oversees internal and external communications, media relations, community partnerships, and digital marketing channels, while promoting a consistent and positive image of the organization locally and beyond.

Responsibilities

• Develops and leads the organization’s Strategic Marketing Plan (SMP).


• Collaborates with the CEO and Strategic Leadership Team (SLT) to create, monitor, and report on the marketing and communications budget.


• Prepares and implements long-range marketing forecasts using demographic data, trend analysis, and community health needs.


• Designs and executes marketing campaigns for new services, sites, and initiatives.


• Produces the Annual Community Impact Report under the direction of the CEO.


• Serves as a marketing resource and advisor to all internal departments.


• Prepares press releases, newsletters, and media content under CEO oversight.


• Coordinates public speaking engagements, presentations, and events that position Heart of Florida Health Center as a community leader.


• Manages donor and vendor databases and executes appreciation campaigns.


• Identifies sponsorship opportunities and community event partnerships.


• Builds and sustains strong community relations by participating in external boards, committees, and forums.


• Collaborates with partners and stakeholders to develop mutually beneficial initiatives.


• Ensures a cohesive brand identity across all print, digital, and in-person communications.


• Manages Heart of Florida Health Center’s website and all digital platforms, including creation of engaging content and campaigns.


• Responds to and monitors online reviews, patient feedback, and questions on digital platforms.


• Serves as spokesperson in emergencies or when the CEO is unavailable.


• Coordinates inventory, ordering, and distribution of promotional materials and branded items.


• Acts as organizational liaison for FACHC and NACHC Legislative Forums.


• Leads internal marketing campaigns and coordinates special projects aligned with the SMP.


• Coordinates internal staff events (e.g., Annual Team Celebration, Staff Appreciation events) in collaboration with the CEO and leadership team.

Leadership Qualifications / Responsibilities

• Serves as a member of the Strategic Leadership Team (SLT), contributing to overall organizational strategy.


• Participates in recruitment and onboarding efforts for special projects and events.


• Participates in interview panels and evaluates candidate qualifications as requested.


• Manages the departmental budget, adjusting strategies to align with organizational goals and resource availability.

Qualifications

• Minimum five (5) years of progressive experience in marketing, public relations, or communications; nonprofit or community health experience preferred.


• Proven success in building and implementing strategic marketing plans.


• Demonstrated understanding of patient privacy laws (e.g., HIPAA) and commitment to confidentiality of all sensitive materials.


• Strong written and verbal communication skills, with the ability to present ideas clearly and persuasively.


• High proficiency in digital marketing, web content management, and social media platforms.


• Solid project management and organizational skills; ability to prioritize and manage multiple initiatives simultaneously.


• Proven leadership abilities with the capacity to delegate, coach, and foster a team-oriented environment.


• Budgeting and financial forecasting experience related to marketing initiatives.


• Commitment to the mission, values, and performance standards of Heart of Florida Health Center.

Physical requirements

• Regular verbal communication and active engagement with staff and external stakeholders.


• Standing, walking, bending, and lifting (team-lift required for items over 30 lbs).


• Extended periods of desk/computer work.


• Occasional travel and overnight stays for conferences, meetings, or community events.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing

Industries

• Hospitals and Health Care