Growth Marketing Manager - User Acquisition Job at onXmaps, Inc. in Missoula

Overview

Growth Marketing Manager - User Acquisition at onXmaps, Inc. This role is an individual contributor responsible for executing user acquisition (UA) campaigns across mobile and web channels. You’ll manage performance campaigns, analyze results, and help implement strategies to drive efficient growth across onX business lines. This role will mainly focus on our Hunt app, with the potential to support other onX products as needs evolve.

This role is ideal for someone who is hands-on, detail-oriented, and passionate about performance marketing. You’ll focus on channel execution, testing, and optimization, contributing meaningfully to the success of our UA programs.

Responsibilities

• Execute and Optimize UA Campaigns
  • Manage paid acquisition campaigns across mobile and web platforms, such as Meta, TikTok, Google App Campaigns, etc.
• Support Budget Management
  • Work with Sr. UA Managers to manage channel budgets and pacing.
  • Analyze campaign efficiency and make tactical recommendations to improve efficiencies and returns.
• Data-Driven Execution
  • Build and maintain reports using tools such as Excel, Looker Studio, or Tableau.
  • Translate campaign performance data into actionable insights.
• Cross-Functional Collaboration
  • Partner with Creative, Product Marketing, and Vertical teams to deliver assets and align on campaign priorities.
  • Collaborate with peers across the Growth team to share learnings and ensure campaign execution is aligned with business goals.
• Channel Testing and Creative Iteration
  • Work with creative teams to test and learn from different ad formats, messaging, and audience strategies.
  • Run A/B tests to inform creative direction and targeting improvements.

What You’ll Bring

• Three to five (3-5) years of experience in user acquisition, performance marketing, or growth marketing
• Hands-on experience running mobile and web campaigns across major channels such as Meta, Google, ASA
• Working knowledge of UA analytics and attribution such as MMPs, SKAN
• Strong analytical skills and a willingness to dive into data to inform decision making
• Detail-oriented, reliable, and comfortable in a fast-paced environment
• Solid communication and time management skills
• A shared passion for and ability to demonstrate onX's Company Values
• Permanent US work authorization is a condition of employment with onX.
• Must be available for travel to a corporate office in Montana bi-annually.

Added Bonuses

• Experience with subscription apps or working in the outdoor space
• Exposure to both agency and in-house marketing environments
• Familiarity with growth experimentation frameworks

Where You Can Work

onX has created a thriving distributed workforce community across several US locations. This position can be performed from an onX corporate office, Basecamp, or Connection Hub.

• Corporate Offices: onX was founded in Montana with offices in Missoula and Bozeman. If you prefer to work in an office at least part of the time, this is a great option.
• Basecamps: onX's Basecamps are established virtual workforce communities where a sizable number of distributed team members group for work, volunteering, socializing, and adventure.
  • Our current Basecamps are located within a 90-mile radius of the following: Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA.
• Connection Hubs: onX's Connection Hub locations are smaller, emerging communities of distributed team members.
  • Our current Connection Hubs are located within a 60-mile radius of the following: Boise, ID; Charleston, SC; Charlotte, NC; Dallas/Fort Worth, TX; Phoenix, AZ; Richmond, VA; Spokane, WA; the Bay Area of California, and Vermont.

How You’ll Be Compensated

onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between 93,000 to 115,000 upon hire. The pay range will vary based on experience, skills, certifications, and education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and a potential annual bonus of 10% based on company performance.

What We’re Offering You

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan
• Parental leave plan of 5 or 13 weeks fully paid
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual Get Out, Get Active funds to fuel your active lifestyle in and outside of the gym
• Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays

Performance Essentials

In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at PS@onxmaps.com.

As part of our interview process, your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel. Please note, onX respects all applicable laws regarding recording consent, and you will have an opportunity to opt-out if preferred.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Software Development

We are an equal opportunity employer and are committed to fairness not only in hiring, but also in development, compensation, and promotion. Our goal is to build an inclusive community where every team member can show up authentically and thrive. Together, we win as one team. Come join us!

onX does not sell any Personal Information, but we may transfer employment related records to our service providers or third parties that provide business services to onX or as required by law. For more information, see our Privacy Policy.

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