Steak n Shake has been a pioneer of the premium burger and milkshake experience since 1934. As we step into the future, were redefining what a classic American diner can betransforming our look and feel into a sleek, sophisticated brand that merges timeless flavors with contemporary design.
About the Role:
Were searching for a visionary Director, Brand & Environmental Design to lead the creative evolution of Steak n Shakes physical presence, as well as its digital footprint and upscale packaging. This role will set the tone for a bold new eradesigning upscale, modern restaurant interiors and exteriors that deliver an elevated guest experience while honoring our iconic legacy. Additionally, this role will help shape Steak n Shakes retail environment products with premium packaging targeted for health-conscious consumers
Responsibilities:
- Create refined, sophisticated designs for restaurant exteriors, interiors, and drive-thrus, emphasizing minimalism, clean lines, and modern materials.
- Develop updated environmental graphicssleek signage, dynamic menu boards, impactful wayfindingthat embody an edgy yet inviting vibe.
- Guide remodels and new builds, working closely with architects and contractors to execute a design vision balancing style and function.
- Establish comprehensive brand guidelines for physical spaces, ensuring consistency across all franchise and corporate locations.
- Lead and mentor two designers, setting high standards for creative innovation and precision with digital marketing and upscale packaging / print collateral.
- Partner with leadership to craft immersive guest environments that positions Steak n Shake as a modern premium brand.
Qualifications:
- 7+ years in brand or environmental design with a proven track record of transforming legacy retail or restaurant brands into premium brands.
- Consumer Packaged Goods (CPG), B2B, retail, and experience working with luxury brands preferred
- Portfolio showcasing contemporary, upscale environments and a strong sense of spatial storytelling.
- Leadership experience in creative direction and team management.
- Proficiency in Adobe Creative Suite; 3D visualization skills (SketchUp, Revit, AutoCAD) highly desirable.
- Exceptional attention to detail, communication, and project management skills.