DoorDash
Integrated Marketing Manager - DoorDash for Business
DoorDash, Seattle, Washington, us, 98127
Overview
Integrated Marketing Manager for DoorDash for Business. The role focuses on defining and executing integrated marketing strategy across acquisition and growth for the B2B marketing line of business, driving awareness and education about operating seamlessly on DoorDash, identifying Enterprise targets, and building scaled go-to-market campaigns with cross-functional partners. Responsibilities
Develop full-funnel integrated marketing campaigns based on foundational messaging and positioning. Coordinate cross-functional execution across lifecycle, content, performance and sales. Drive organic demand generation strategies (SEO-driven content campaigns, webinar co-marketing, website conversion optimization) in partnership with Content. In-Product Messaging: partner with S&O and product leads; SDR sequencing: own templated sequences and messaging. Create vertical strategies and localized plays; develop enterprise-focused external collateral across surfaces (website, paid media, customer success stories). Surface audience insights and collaborate with research, analytics, and product management to inform roadmaps and scale go-to-market campaigns; execute 0-1 experiments to increase brand awareness and demand gen. Qualifications
BA required 6+ years of professional experience in Marketing or Product in a corporate or startup environment Proven track record of driving successful go-to-market launches that drive adoption and revenue, with ability to identify opportunities for experimentation grounded in business insights Fluency with data: market/segment sizing, forecasting, and working with analytics to measure campaign effectiveness Experience collaborating with cross-functional stakeholders (Marketing, Product, Sales, Strategy/Ops) to build products or services for business customers Compensation & Benefits
The starting pay will be within the listed range and will be localized by work location. Range: $129,200—$190,000 USD. Opportunities for equity grants. Comprehensive benefits including 401(k) with employer matching, parental leave, wellness, healthcare, paid time off, and other programs. See the careers page for details. Notes
We are committed to diversity, inclusion, and equal opportunity in employment. We provide accommodations upon request during the recruitment process. About DoorDash
DoorDash’s mission is to empower local economies by building delivery technology that connects people with local businesses and communities. We are a technology and logistics company focused on helping merchants grow and serving diverse user needs.
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Integrated Marketing Manager for DoorDash for Business. The role focuses on defining and executing integrated marketing strategy across acquisition and growth for the B2B marketing line of business, driving awareness and education about operating seamlessly on DoorDash, identifying Enterprise targets, and building scaled go-to-market campaigns with cross-functional partners. Responsibilities
Develop full-funnel integrated marketing campaigns based on foundational messaging and positioning. Coordinate cross-functional execution across lifecycle, content, performance and sales. Drive organic demand generation strategies (SEO-driven content campaigns, webinar co-marketing, website conversion optimization) in partnership with Content. In-Product Messaging: partner with S&O and product leads; SDR sequencing: own templated sequences and messaging. Create vertical strategies and localized plays; develop enterprise-focused external collateral across surfaces (website, paid media, customer success stories). Surface audience insights and collaborate with research, analytics, and product management to inform roadmaps and scale go-to-market campaigns; execute 0-1 experiments to increase brand awareness and demand gen. Qualifications
BA required 6+ years of professional experience in Marketing or Product in a corporate or startup environment Proven track record of driving successful go-to-market launches that drive adoption and revenue, with ability to identify opportunities for experimentation grounded in business insights Fluency with data: market/segment sizing, forecasting, and working with analytics to measure campaign effectiveness Experience collaborating with cross-functional stakeholders (Marketing, Product, Sales, Strategy/Ops) to build products or services for business customers Compensation & Benefits
The starting pay will be within the listed range and will be localized by work location. Range: $129,200—$190,000 USD. Opportunities for equity grants. Comprehensive benefits including 401(k) with employer matching, parental leave, wellness, healthcare, paid time off, and other programs. See the careers page for details. Notes
We are committed to diversity, inclusion, and equal opportunity in employment. We provide accommodations upon request during the recruitment process. About DoorDash
DoorDash’s mission is to empower local economies by building delivery technology that connects people with local businesses and communities. We are a technology and logistics company focused on helping merchants grow and serving diverse user needs.
#J-18808-Ljbffr