Citibank
Citibank is hiring : Marketing Audience Management Lead Analyst in Charlotte
Citibank, Charlotte, North Carolina, United States, 28245
Overview
The Program Management Lead Analyst will join the Audience Management team, with specific focus on Lending targeted Marketing offers to Existing Customers. Position will manage special project requirements, marketing package development, waterfall evaluation and manage offer implementation across a variety of online and offline channels. The role will provide insight-driven recommendations to enhance strategies and drive process efficiency across the organization. The role requires interaction with cross-functional, cross-geographic team members within the Citi Branded Cards organization, with the ability to consult on technical design with non-technical audiences. It includes direct oversight of day-to-day operations of a critical list processing vendor and strong integration with internal IT teams. The ability to bridge English strategy to technical implementation and to collaborate across Business and Technical resources from peers through Senior Management is essential. The role will be hands-on within the Proprietary Marketing Platform, coding and testing scenarios as they solidify for eventual in-market execution.
Key Responsibilities
Organizational Scope, Accountability & Strategic Leadership
Manages offer targeting and implementation across multiple online and offline channels within one or more functional specialties.
Educate marketing partners on new toolsets and help develop and implement best-in-class customer-centric campaign strategies.
Provide insight-driven recommendations to optimize strategies and enhance operational process components.
Knowledge
Working knowledge of multi-channel, customer-centric marketing techniques.
Strong working knowledge base in quantitative and analytical techniques including report analysis, association rules, decision trees, timeline and task plan analysis and visualization techniques.
Experience driving sophisticated exploratory data analysis and providing results to Business Partners.
Hands-on work coding within the Citi Marketing Platform, a proprietary system hosted by a 3rd party vendor. Full knowledge must be gained of platform environments, data and ecosystem.
Influence / Collaboration
Interacts with cross-functional areas at the Functional Specialty level.
Primary liaison with the Marketing Program Managers, Analytics, and Risk to develop sound Business Requirements and work through the business needs to ensure successful project completion.
Direct Oversight of List Processing Vendor team to support successful campaign execution.
Direct working relationship with In-Business Control team for monthly Control monitoring and testing.
Strong collaboration, acting as an internal consultant with campaign design and requirements.
Active participation in Strategy meetings and daily Scrums.
Judgment / Decision Making
Understands impact / implications of issues / events within the marketing segments and other areas within the Audience Management Group.
Works with considerable latitude for decision making in setting priorities under area of responsibility.
Applies knowledge, experience and judgment to less ambiguous situations requiring the adaptation of standard procedures or techniques.
Requirements
6-10 years of experience in a digital or database marketing role, preferably in financial services.
6-10 years of strategic business analysis; aptitude in displaying and communicating data analysis and results within a CRM-focused environment, leveraging a robust campaign management software toolset.
Experience with Direct Marketing of Banking offers across digital/online channels and traditional offline channels preferred.
Understanding of legal, regulatory environment and experience within a highly controlled environment preferred.
Experience with consumer lending or 3rd party marketing preferred.
Experience with digital marketing and vendor management preferred.
Acumen working in a technical environment to solve business-related problems.
SQL required and SAS experience is a plus.
Experience analyzing marketing efforts, including dashboard reporting and MIS.
Optimization experience a plus.
Salesforce Marketing Cloud experience a plus.
Digital Marketing and Email Deployment experience a plus.
Education
Bachelor’s / University degree, Master’s degree preferred
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Job Family Group: Marketing
Job Family: Marketing Program Management
Time Type: Full time
Primary Location: 615 S COLLEGE STREET
Primary Location Full Time Salary Range:
107,120.00 - $160,680.00
In addition to salary, Citi’s offerings may also include discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Most Relevant Skills: Please see the requirements listed above.
Other Relevant Skills: For complementary skills, please see above and/or contact the recruiter.
Anticipated Posting Close Date:
Aug 28, 2025
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity, review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.
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#J-18808-Ljbffr
The Program Management Lead Analyst will join the Audience Management team, with specific focus on Lending targeted Marketing offers to Existing Customers. Position will manage special project requirements, marketing package development, waterfall evaluation and manage offer implementation across a variety of online and offline channels. The role will provide insight-driven recommendations to enhance strategies and drive process efficiency across the organization. The role requires interaction with cross-functional, cross-geographic team members within the Citi Branded Cards organization, with the ability to consult on technical design with non-technical audiences. It includes direct oversight of day-to-day operations of a critical list processing vendor and strong integration with internal IT teams. The ability to bridge English strategy to technical implementation and to collaborate across Business and Technical resources from peers through Senior Management is essential. The role will be hands-on within the Proprietary Marketing Platform, coding and testing scenarios as they solidify for eventual in-market execution.
Key Responsibilities
Organizational Scope, Accountability & Strategic Leadership
Manages offer targeting and implementation across multiple online and offline channels within one or more functional specialties.
Educate marketing partners on new toolsets and help develop and implement best-in-class customer-centric campaign strategies.
Provide insight-driven recommendations to optimize strategies and enhance operational process components.
Knowledge
Working knowledge of multi-channel, customer-centric marketing techniques.
Strong working knowledge base in quantitative and analytical techniques including report analysis, association rules, decision trees, timeline and task plan analysis and visualization techniques.
Experience driving sophisticated exploratory data analysis and providing results to Business Partners.
Hands-on work coding within the Citi Marketing Platform, a proprietary system hosted by a 3rd party vendor. Full knowledge must be gained of platform environments, data and ecosystem.
Influence / Collaboration
Interacts with cross-functional areas at the Functional Specialty level.
Primary liaison with the Marketing Program Managers, Analytics, and Risk to develop sound Business Requirements and work through the business needs to ensure successful project completion.
Direct Oversight of List Processing Vendor team to support successful campaign execution.
Direct working relationship with In-Business Control team for monthly Control monitoring and testing.
Strong collaboration, acting as an internal consultant with campaign design and requirements.
Active participation in Strategy meetings and daily Scrums.
Judgment / Decision Making
Understands impact / implications of issues / events within the marketing segments and other areas within the Audience Management Group.
Works with considerable latitude for decision making in setting priorities under area of responsibility.
Applies knowledge, experience and judgment to less ambiguous situations requiring the adaptation of standard procedures or techniques.
Requirements
6-10 years of experience in a digital or database marketing role, preferably in financial services.
6-10 years of strategic business analysis; aptitude in displaying and communicating data analysis and results within a CRM-focused environment, leveraging a robust campaign management software toolset.
Experience with Direct Marketing of Banking offers across digital/online channels and traditional offline channels preferred.
Understanding of legal, regulatory environment and experience within a highly controlled environment preferred.
Experience with consumer lending or 3rd party marketing preferred.
Experience with digital marketing and vendor management preferred.
Acumen working in a technical environment to solve business-related problems.
SQL required and SAS experience is a plus.
Experience analyzing marketing efforts, including dashboard reporting and MIS.
Optimization experience a plus.
Salesforce Marketing Cloud experience a plus.
Digital Marketing and Email Deployment experience a plus.
Education
Bachelor’s / University degree, Master’s degree preferred
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Job Family Group: Marketing
Job Family: Marketing Program Management
Time Type: Full time
Primary Location: 615 S COLLEGE STREET
Primary Location Full Time Salary Range:
107,120.00 - $160,680.00
In addition to salary, Citi’s offerings may also include discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Most Relevant Skills: Please see the requirements listed above.
Other Relevant Skills: For complementary skills, please see above and/or contact the recruiter.
Anticipated Posting Close Date:
Aug 28, 2025
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity, review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.
J-18808-Ljbffr
#J-18808-Ljbffr