BioSpace
Associate Director, Field Marketing - California
BioSpace, Los Angeles, California, United States, 90079
Overview
Associate Director, Field Marketing - California is a field-based, customer-facing (non-sales) role and a key member of the Dermatology marketing team. This position supports California and neighboring states and focuses on cultivating and sustaining long-term relationships with current and emerging key opinion leaders (KOLs) in Psoriasis (PsO) across the U.S. You will help shape and execute brand strategy by driving strategic partnerships, facilitating dialogue around the evolving treatment landscape, and positioning Takeda as a leader in PsO. You will report to the Director, Head of HCP Engagements.
Responsibilities
Identify, cultivate, and maintain long-term relationships with national and regional Key Opinion Leaders (KOLs) and Advanced Practice Providers (APPs) in the dermatology space.
Develop and execute strategic engagement plans aligned with brand objectives, serving as a subject matter expert (SME) in psoriasis disease management.
Ensure compliant, accurate, and balanced scientific communication during all interactions with external stakeholders.
Gather and analyze competitive intelligence (CI) to stay informed on KOL alignment, geographic market drivers, influence points, and provider dynamics.
Act as a liaison between KOLs and Takeda's senior and executive leadership, facilitating strategic insights and collaborative opportunities.
Capture, document, and analyze customer and market insights to identify regional and national trends, informing strategic decisions by the brand team.
Share synthesized customer insights with cross-functional stakeholders to support marketing strategy and tactics that drive brand performance.
Stay current on customer, competitive, and marketplace activities and share insights with the broader team to inform brand planning and execution.
Plan, develop, and execute advisory board meetings with KOLs to gather insights on disease management, treatment trends, and unmet medical needs.
Identify, recruit, and engage appropriate advisors based on therapeutic expertise, geographic representation, and objectives.
Execute advisory boards and consultant meetings to gather actionable insights that inform brand and disease state strategies.
Facilitate post-meeting debriefs and synthesize insights into clear, actionable recommendations for internal teams.
Support strategy, planning, and execution of national and regional congresses to advance the Dermatology brand and increase disease state awareness.
Attend national congresses and regional conferences within the assigned geographic area; synthesize key insights and share them compliantly with internal stakeholders.
Organize KOL engagement opportunities related to congresses in collaboration with colleagues and leadership, aligning with strategic objectives.
Facilitate post-congress debrief sessions to evaluate outcomes and refine future engagement strategies.
Lead partnerships with field leadership to optimize and execute marketing programs; identify and address key educational needs and opportunities; assist in developing the speaker bureau.
Coordinate with internal teams to ensure all professional engagement activities are compliant, well-organized, and strategically aligned.
Demonstrate ability to thrive in a cross-functional environment, manage multiple tasks, and lead initiatives without formal authority.
Minimum Requirements / Qualifications
Bachelor's degree required, preferably in Biology, Marketing, Strategy, or Business Administration.
10+ years of progressive experience in marketing or sales within the biopharmaceutical industry, including a minimum of 3 years in Key Opinion Leader management.
Proven experience in developing engagement plans for thought leader/KOL management and liaising with external stakeholders.
Experience in Speaker Bureau strategy, including training, content development, and execution of national-level programs.
Strong leadership capabilities with the ability to set direction, drive alignment, resolve issues, and assess risk.
Excellent collaboration skills with a proven ability to influence cross-functional teams without direct authority.
Highly organized with strong analytical, problem-solving, and strategic thinking skills; able to manage multiple projects simultaneously.
Exceptional oral and written communication skills, with demonstrated learning agility, financial acumen, and budgeting experience.
Experience using AI tools to drive efficiency and innovation is a plus.
Preferred
Experience working in the Psoriasis therapeutic market
New product launch experience
In-depth knowledge of buy-and-bill reimbursement models and payer dynamics
Skilled in complex biologics
Travel Requirements Willingness to travel up to 50% of the time, inclusive of conferences on weekends, overnight programs, and attendance at key internal meetings. Individual must reside within territory boundaries due to extensive travel.
About Takeda At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and patient support programs. Takeda is a patient-focused company that encourages growth through life-changing work and is committed to a diverse, inclusive workplace.
Location USA - CA - Los Angeles
EEO Statement Takeda is committed to creating a diverse workforce and providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable laws.
Locations: USA - CA - Los Angeles
Worker Type: Employee
Worker Sub-Type: Regular
Time Type: Full time
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Associate Director, Field Marketing - California is a field-based, customer-facing (non-sales) role and a key member of the Dermatology marketing team. This position supports California and neighboring states and focuses on cultivating and sustaining long-term relationships with current and emerging key opinion leaders (KOLs) in Psoriasis (PsO) across the U.S. You will help shape and execute brand strategy by driving strategic partnerships, facilitating dialogue around the evolving treatment landscape, and positioning Takeda as a leader in PsO. You will report to the Director, Head of HCP Engagements.
Responsibilities
Identify, cultivate, and maintain long-term relationships with national and regional Key Opinion Leaders (KOLs) and Advanced Practice Providers (APPs) in the dermatology space.
Develop and execute strategic engagement plans aligned with brand objectives, serving as a subject matter expert (SME) in psoriasis disease management.
Ensure compliant, accurate, and balanced scientific communication during all interactions with external stakeholders.
Gather and analyze competitive intelligence (CI) to stay informed on KOL alignment, geographic market drivers, influence points, and provider dynamics.
Act as a liaison between KOLs and Takeda's senior and executive leadership, facilitating strategic insights and collaborative opportunities.
Capture, document, and analyze customer and market insights to identify regional and national trends, informing strategic decisions by the brand team.
Share synthesized customer insights with cross-functional stakeholders to support marketing strategy and tactics that drive brand performance.
Stay current on customer, competitive, and marketplace activities and share insights with the broader team to inform brand planning and execution.
Plan, develop, and execute advisory board meetings with KOLs to gather insights on disease management, treatment trends, and unmet medical needs.
Identify, recruit, and engage appropriate advisors based on therapeutic expertise, geographic representation, and objectives.
Execute advisory boards and consultant meetings to gather actionable insights that inform brand and disease state strategies.
Facilitate post-meeting debriefs and synthesize insights into clear, actionable recommendations for internal teams.
Support strategy, planning, and execution of national and regional congresses to advance the Dermatology brand and increase disease state awareness.
Attend national congresses and regional conferences within the assigned geographic area; synthesize key insights and share them compliantly with internal stakeholders.
Organize KOL engagement opportunities related to congresses in collaboration with colleagues and leadership, aligning with strategic objectives.
Facilitate post-congress debrief sessions to evaluate outcomes and refine future engagement strategies.
Lead partnerships with field leadership to optimize and execute marketing programs; identify and address key educational needs and opportunities; assist in developing the speaker bureau.
Coordinate with internal teams to ensure all professional engagement activities are compliant, well-organized, and strategically aligned.
Demonstrate ability to thrive in a cross-functional environment, manage multiple tasks, and lead initiatives without formal authority.
Minimum Requirements / Qualifications
Bachelor's degree required, preferably in Biology, Marketing, Strategy, or Business Administration.
10+ years of progressive experience in marketing or sales within the biopharmaceutical industry, including a minimum of 3 years in Key Opinion Leader management.
Proven experience in developing engagement plans for thought leader/KOL management and liaising with external stakeholders.
Experience in Speaker Bureau strategy, including training, content development, and execution of national-level programs.
Strong leadership capabilities with the ability to set direction, drive alignment, resolve issues, and assess risk.
Excellent collaboration skills with a proven ability to influence cross-functional teams without direct authority.
Highly organized with strong analytical, problem-solving, and strategic thinking skills; able to manage multiple projects simultaneously.
Exceptional oral and written communication skills, with demonstrated learning agility, financial acumen, and budgeting experience.
Experience using AI tools to drive efficiency and innovation is a plus.
Preferred
Experience working in the Psoriasis therapeutic market
New product launch experience
In-depth knowledge of buy-and-bill reimbursement models and payer dynamics
Skilled in complex biologics
Travel Requirements Willingness to travel up to 50% of the time, inclusive of conferences on weekends, overnight programs, and attendance at key internal meetings. Individual must reside within territory boundaries due to extensive travel.
About Takeda At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and patient support programs. Takeda is a patient-focused company that encourages growth through life-changing work and is committed to a diverse, inclusive workplace.
Location USA - CA - Los Angeles
EEO Statement Takeda is committed to creating a diverse workforce and providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable laws.
Locations: USA - CA - Los Angeles
Worker Type: Employee
Worker Sub-Type: Regular
Time Type: Full time
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