Orchestra Co
Orchestra Co is hiring : Vice President, Brand Communications : Fashion & Beauty
Orchestra Co, New York, New York, us, 10261
Overview
Vice President, Brand Communications : Fashion & Beauty
— New York, New York Small Girls PR is looking for a Vice President to manage overarching strategy and client relationships, concept novel initiatives that drive press headlines, manage deliverables for integrated campaigns, as well as oversee a team of junior staffers. This role will work with a wide range of creative and innovative brands mainly within the fashion, beauty, and consumer lifestyle spaces. There is no one-size-fits-all for an SGPR client which means your career will be further enriched with meaningful and diversified experience. We have handled mergers for GE, announced Esusu as one of the first Black-owned tech unicorns, launched paranormal investigations with Ring doorbells, created a closet calculator to see how recycled clothing impacts the environment with thredUP, and hired the Green M&M as Zappos’ newest “shoefluencer.” The team ideated a limited-time, age-based discount to incentivize Laura Geller’s core demographic to shop the brand’s site on a newly created holiday, National Mature Women’s Day. Note: This role is based in our NY office, working two days a week in the office on a hybrid schedule. How you’ll make an impact : Drive long-term strategy and create tentpole campaigns for a range of clients in the consumer space. Build strong rapport with client and interagency partners, operating as a lead contact You’ll be a key part of new business, voicing the brands you are passionate about taking on, as well as developing the proposals and concepts that win the hearts and minds of new partners You will have a finger on the pulse of the industry, ensuring we are creatively one-upping the competition with original campaign ideas, ownable moment ideation, and strategic insights Originate out-of-the-box ideas that strengthen client’s marketplace positioning Furnish insights that capture both quantitative and qualitative results, acknowledging major wins, lessons learned, and moments of impact delivered by the team Manage and mentor our strong and capable junior team, helping them flourish into future leaders Proactively identify and integrate emerging media channels, AI advancements, and industry trends Why we’ll love you : You have 10-13+ years of experience in media relations, communications, or public relations, with a track record of client leadership and warm, trusted reporter relationships You’re tapped into trends, communities, and cultural moments before they hit the mainstream, turning emerging concepts into smart, timely campaign ideas You’ve personally dreamed up stunts or out-of-the-box PR ideas that others hadn’t yet considered You’re known as a media relations savant, armed with a thick Rolodex and eager to pass on your knack for networking to others You’re organizationally strong — you plan, delegate, and prioritize effectively to move work forward You’re scrappy and nimble, thriving in fast-moving environments with shifting priorities You instinctively know how to make a story sing — whether for a journalist, influencer, or a broader audience — by tapping into what makes something shareworthy You’re a client whisperer, earning and keeping client trust through strategic counsel and steady partnership You’ve led PR strategies that moved the needle — driving headline-worthy coverage while advancing the brand’s mission and vision You’ve guided teams to success, consistently exceeding client KPIs and goals You have collaborated with and strategically advised clients on affiliate marketing programs and campaigns. You have familiarity with influencer marketing and experiential strategies, and experience managing or collaborating with these teams. Why you’ll love us : Atypical Time Off: Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rest for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care Deep Work Focus: Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work Comprehensive Benefits: A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more Innovation Leadership: Our agency was among the first to offer client brand campaigns on TikTok, has been recognized for pioneering unique HR policies on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years Vibrant Culture: Employee-led committees shape company policy and organize team celebrations At Small Girls PR, fairness and equity are important factors throughout our hiring process. We have a set salary threshold for each role to ensure compensation equity. For this role, the pay range is $146,500 - $163,000. Senior level roles include a compelling total compensation package with variable bonus tied to targets outlined in an offer letter. We are an equal opportunity employer. Applicants are encouraged to apply regardless of race, color, religion, sex, national origin, disability, or sexual orientation. We will not share your information with third parties beyond recruitment purposes without consent. This description reflects the current job and does not guarantee employment for any specific period.
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Vice President, Brand Communications : Fashion & Beauty
— New York, New York Small Girls PR is looking for a Vice President to manage overarching strategy and client relationships, concept novel initiatives that drive press headlines, manage deliverables for integrated campaigns, as well as oversee a team of junior staffers. This role will work with a wide range of creative and innovative brands mainly within the fashion, beauty, and consumer lifestyle spaces. There is no one-size-fits-all for an SGPR client which means your career will be further enriched with meaningful and diversified experience. We have handled mergers for GE, announced Esusu as one of the first Black-owned tech unicorns, launched paranormal investigations with Ring doorbells, created a closet calculator to see how recycled clothing impacts the environment with thredUP, and hired the Green M&M as Zappos’ newest “shoefluencer.” The team ideated a limited-time, age-based discount to incentivize Laura Geller’s core demographic to shop the brand’s site on a newly created holiday, National Mature Women’s Day. Note: This role is based in our NY office, working two days a week in the office on a hybrid schedule. How you’ll make an impact : Drive long-term strategy and create tentpole campaigns for a range of clients in the consumer space. Build strong rapport with client and interagency partners, operating as a lead contact You’ll be a key part of new business, voicing the brands you are passionate about taking on, as well as developing the proposals and concepts that win the hearts and minds of new partners You will have a finger on the pulse of the industry, ensuring we are creatively one-upping the competition with original campaign ideas, ownable moment ideation, and strategic insights Originate out-of-the-box ideas that strengthen client’s marketplace positioning Furnish insights that capture both quantitative and qualitative results, acknowledging major wins, lessons learned, and moments of impact delivered by the team Manage and mentor our strong and capable junior team, helping them flourish into future leaders Proactively identify and integrate emerging media channels, AI advancements, and industry trends Why we’ll love you : You have 10-13+ years of experience in media relations, communications, or public relations, with a track record of client leadership and warm, trusted reporter relationships You’re tapped into trends, communities, and cultural moments before they hit the mainstream, turning emerging concepts into smart, timely campaign ideas You’ve personally dreamed up stunts or out-of-the-box PR ideas that others hadn’t yet considered You’re known as a media relations savant, armed with a thick Rolodex and eager to pass on your knack for networking to others You’re organizationally strong — you plan, delegate, and prioritize effectively to move work forward You’re scrappy and nimble, thriving in fast-moving environments with shifting priorities You instinctively know how to make a story sing — whether for a journalist, influencer, or a broader audience — by tapping into what makes something shareworthy You’re a client whisperer, earning and keeping client trust through strategic counsel and steady partnership You’ve led PR strategies that moved the needle — driving headline-worthy coverage while advancing the brand’s mission and vision You’ve guided teams to success, consistently exceeding client KPIs and goals You have collaborated with and strategically advised clients on affiliate marketing programs and campaigns. You have familiarity with influencer marketing and experiential strategies, and experience managing or collaborating with these teams. Why you’ll love us : Atypical Time Off: Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rest for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care Deep Work Focus: Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work Comprehensive Benefits: A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more Innovation Leadership: Our agency was among the first to offer client brand campaigns on TikTok, has been recognized for pioneering unique HR policies on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years Vibrant Culture: Employee-led committees shape company policy and organize team celebrations At Small Girls PR, fairness and equity are important factors throughout our hiring process. We have a set salary threshold for each role to ensure compensation equity. For this role, the pay range is $146,500 - $163,000. Senior level roles include a compelling total compensation package with variable bonus tied to targets outlined in an offer letter. We are an equal opportunity employer. Applicants are encouraged to apply regardless of race, color, religion, sex, national origin, disability, or sexual orientation. We will not share your information with third parties beyond recruitment purposes without consent. This description reflects the current job and does not guarantee employment for any specific period.
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