Cotton Holdings Inc.
Overview
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Strategic Marketing Director
role at
Cotton Holdings Inc.
At Cotton Holdings, marketing is about more than promotion—it’s about driving strategic growth, strengthening brand equity, and positioning our services as essential solutions for our clients. We’re looking for an experienced and visionary Director of Marketing who can lead integrated marketing initiatives across Cotton’s diverse subsidiaries, while building high-performing teams and aligning marketing efforts with overall business objectives.
Department:
Marketing
Location:
Houston, TX
What You’ll Do
Partner with the EVP of Marketing to define brand strategy, market positioning, and audience segmentation across Cotton’s family of companies
Lead the development and execution of comprehensive marketing plans to support business growth, drive revenue, and build brand awareness
Manage, mentor, and grow a team of marketing professionals across content, digital, creative, and communications functions
Coordinate campaigns, communications and strategy with C-suite and enterprise leadership
Execute and sustain strategic partnerships with community leaders, brand partners and major cultural institutions
Direct brand strategy enterprise-wide to ensure cohesion across primary and subsidiary brands
Oversee the creation and implementation of multi-channel campaigns, ensuring alignment with business goals and consistent brand messaging
Analyze performance data to measure effectiveness of campaigns and inform data-driven marketing strategies and optimization efforts
Collaborate with internal stakeholders and executive leadership to ensure marketing priorities align with organizational objectives
Guide the development of compelling content, creative assets, and thought leadership that elevate Cotton’s brand in the market
Drive customer and market research efforts to identify trends, inform strategy, and uncover opportunities for innovation
Manage external agencies and vendor relationships to support campaign execution and creative production
Ensure brand consistency across all subsidiaries, campaigns, and customer touchpoints by enforcing brand guidelines and creative standards
Lead cross-functional project planning and establish clear processes, timelines, and performance metrics for all marketing initiatives
Support new service launches, corporate initiatives, and major company events with targeted marketing strategies
Monitor industry trends and best practices to keep Cotton’s marketing efforts forward-thinking and competitive
Report on ROI and key performance indicators to stakeholders, and provide strategic recommendations based on insights and results
What You Bring to the Table
10+ years of experience in marketing, with at least 3–5 years in a leadership or director-level role
Bachelor’s degree in marketing, communications, business, or a related field. Master’s degree a plus)
Proven experience building and executing successful B2B marketing strategies preferably in service-based industries
Demonstrated success in leading teams and managing large-scale, integrated campaigns
Excellent communication, collaboration, and presentation skills
Strong analytical skills with experience in marketing performance metrics and reporting
Proficiency in CRM and marketing automation tools (e.g., Hubspot, Sprout Social, etc)
Deep understanding of digital marketing, content strategy, brand management, and lead generation
Experience working with creative, content, and external agency partners
Ability to thrive in a fast-paced environment and manage shifting priorities with agility and grace
Highly organized, detail-oriented, and proactive in problem-solving and decision-making
Disclaimer This Job Description indicates the general nature and level of work expected of the incumbent(s). It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent(s) may be asked to perform other duties as requested.
Equal Opportunity Employer/Veterans/Disabled. If you are an individual with a disability and need reasonable accommodation to assist with your job search or application for employment, please contact HR 877-511-2962. #holdings
Seniority level
Not Applicable
Employment type
Full-time
Job function
Business Development and Sales
Industries
Consumer Services
#J-18808-Ljbffr
Strategic Marketing Director
role at
Cotton Holdings Inc.
At Cotton Holdings, marketing is about more than promotion—it’s about driving strategic growth, strengthening brand equity, and positioning our services as essential solutions for our clients. We’re looking for an experienced and visionary Director of Marketing who can lead integrated marketing initiatives across Cotton’s diverse subsidiaries, while building high-performing teams and aligning marketing efforts with overall business objectives.
Department:
Marketing
Location:
Houston, TX
What You’ll Do
Partner with the EVP of Marketing to define brand strategy, market positioning, and audience segmentation across Cotton’s family of companies
Lead the development and execution of comprehensive marketing plans to support business growth, drive revenue, and build brand awareness
Manage, mentor, and grow a team of marketing professionals across content, digital, creative, and communications functions
Coordinate campaigns, communications and strategy with C-suite and enterprise leadership
Execute and sustain strategic partnerships with community leaders, brand partners and major cultural institutions
Direct brand strategy enterprise-wide to ensure cohesion across primary and subsidiary brands
Oversee the creation and implementation of multi-channel campaigns, ensuring alignment with business goals and consistent brand messaging
Analyze performance data to measure effectiveness of campaigns and inform data-driven marketing strategies and optimization efforts
Collaborate with internal stakeholders and executive leadership to ensure marketing priorities align with organizational objectives
Guide the development of compelling content, creative assets, and thought leadership that elevate Cotton’s brand in the market
Drive customer and market research efforts to identify trends, inform strategy, and uncover opportunities for innovation
Manage external agencies and vendor relationships to support campaign execution and creative production
Ensure brand consistency across all subsidiaries, campaigns, and customer touchpoints by enforcing brand guidelines and creative standards
Lead cross-functional project planning and establish clear processes, timelines, and performance metrics for all marketing initiatives
Support new service launches, corporate initiatives, and major company events with targeted marketing strategies
Monitor industry trends and best practices to keep Cotton’s marketing efforts forward-thinking and competitive
Report on ROI and key performance indicators to stakeholders, and provide strategic recommendations based on insights and results
What You Bring to the Table
10+ years of experience in marketing, with at least 3–5 years in a leadership or director-level role
Bachelor’s degree in marketing, communications, business, or a related field. Master’s degree a plus)
Proven experience building and executing successful B2B marketing strategies preferably in service-based industries
Demonstrated success in leading teams and managing large-scale, integrated campaigns
Excellent communication, collaboration, and presentation skills
Strong analytical skills with experience in marketing performance metrics and reporting
Proficiency in CRM and marketing automation tools (e.g., Hubspot, Sprout Social, etc)
Deep understanding of digital marketing, content strategy, brand management, and lead generation
Experience working with creative, content, and external agency partners
Ability to thrive in a fast-paced environment and manage shifting priorities with agility and grace
Highly organized, detail-oriented, and proactive in problem-solving and decision-making
Disclaimer This Job Description indicates the general nature and level of work expected of the incumbent(s). It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent(s) may be asked to perform other duties as requested.
Equal Opportunity Employer/Veterans/Disabled. If you are an individual with a disability and need reasonable accommodation to assist with your job search or application for employment, please contact HR 877-511-2962. #holdings
Seniority level
Not Applicable
Employment type
Full-time
Job function
Business Development and Sales
Industries
Consumer Services
#J-18808-Ljbffr