Amazon
Sr. Product Marketing Mgr., Financial Services Industry, AWS Industry Marketing
Amazon, Seattle, Washington, us, 98127
Overview
Are you an experienced product marketing leader in the Financial Services/FinTech industry? You will help define and drive messaging and thought leadership content for the vertical. You will deliver customer-centric storytelling across marketing channels to highlight how our vertical offerings drive meaningful, measurable customer impact in the Financial Services/FinTech space. You will own marketing activities and presence for large-scale events, product launches, and customer and partner announcements, and develop programs that enable and educate AWS sales and GTM teams about Financial Services/FinTech offerings. This role sits in a rapidly growing business that impacts people’s everyday lives. A passion for technology services and the ability to translate complex concepts into clear messaging and materials are essential, along with experience building scalable mechanisms to deliver results. Prior success in a data-driven product marketing organization is essential; Financial Services/FinTech domain expertise is preferred but not required.
Key responsibilities
Craft and develop compelling stories, content and tools (e.g., presentations, whitepapers, infographics, webinars, customer success stories, product videos) that convey the Financial Services/FinTech value proposition.
Engage with customers and partners to drive advocacy.
Own content strategy and execution for key channels including website, blog, social, on-network promotion, and emails.
Plan and execute marketing initiatives at industry events to showcase Financial Services/FinTech messaging, content, keynotes, and breakout sessions.
Collaborate with AWS field support teams to maintain internal sales hubs with the latest industry resources, value propositions, and sales enablement content.
Partner with other marketing teams (web content, campaigns, demand generation, field teams, events) to drive and execute global marketing initiatives.
Continuously measure and optimize product marketing initiatives.
Qualifications
6+ years of professional non-internship marketing experience.
Experience building, executing, and scaling cross-functional marketing programs.
Experience leading go-to-market for consumer software or hardware product launches.
Experience driving large-scale project plans with multiple teams in support of business goals.
3+ years of B2B technology marketing or product marketing experience in Financial Services industry (working within or marketing to the industry).
Experience with customer segmentation, profiling, and targeting.
Relocation is offered to specified locations only from within the USA. This is not a remote or hybrid role.
About AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and continue to innovate, trusted by customers from startups to Global 500 companies to power their businesses.
Inclusive Team Culture AWS values diverse experiences. If you do not meet all preferred qualifications, we encourage you to apply. If your career is just starting or follows a nontraditional path, and includes alternative experiences, don’t let it stop you from applying.
Mentorship & Career Growth We strive to raise our performance bar and provide knowledge-sharing, mentorship and resources to help you develop into a well-rounded professional.
Work/Life Balance We value work-life harmony and strive for flexibility in our working culture to support performance and well-being.
Equal Opportunity Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: job duties include working safely, effective communication, and adherence to laws and policies. Criminal history may affect eligibility. We will consider qualified applicants with arrest and conviction records per the Los Angeles County Fair Chance Ordinance.
We are committed to an inclusive culture. If you need a workplace accommodation or adjustment during the application process, please review our accommodations information for more details. For more information, visit the AWS careers site.
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Key responsibilities
Craft and develop compelling stories, content and tools (e.g., presentations, whitepapers, infographics, webinars, customer success stories, product videos) that convey the Financial Services/FinTech value proposition.
Engage with customers and partners to drive advocacy.
Own content strategy and execution for key channels including website, blog, social, on-network promotion, and emails.
Plan and execute marketing initiatives at industry events to showcase Financial Services/FinTech messaging, content, keynotes, and breakout sessions.
Collaborate with AWS field support teams to maintain internal sales hubs with the latest industry resources, value propositions, and sales enablement content.
Partner with other marketing teams (web content, campaigns, demand generation, field teams, events) to drive and execute global marketing initiatives.
Continuously measure and optimize product marketing initiatives.
Qualifications
6+ years of professional non-internship marketing experience.
Experience building, executing, and scaling cross-functional marketing programs.
Experience leading go-to-market for consumer software or hardware product launches.
Experience driving large-scale project plans with multiple teams in support of business goals.
3+ years of B2B technology marketing or product marketing experience in Financial Services industry (working within or marketing to the industry).
Experience with customer segmentation, profiling, and targeting.
Relocation is offered to specified locations only from within the USA. This is not a remote or hybrid role.
About AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and continue to innovate, trusted by customers from startups to Global 500 companies to power their businesses.
Inclusive Team Culture AWS values diverse experiences. If you do not meet all preferred qualifications, we encourage you to apply. If your career is just starting or follows a nontraditional path, and includes alternative experiences, don’t let it stop you from applying.
Mentorship & Career Growth We strive to raise our performance bar and provide knowledge-sharing, mentorship and resources to help you develop into a well-rounded professional.
Work/Life Balance We value work-life harmony and strive for flexibility in our working culture to support performance and well-being.
Equal Opportunity Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: job duties include working safely, effective communication, and adherence to laws and policies. Criminal history may affect eligibility. We will consider qualified applicants with arrest and conviction records per the Los Angeles County Fair Chance Ordinance.
We are committed to an inclusive culture. If you need a workplace accommodation or adjustment during the application process, please review our accommodations information for more details. For more information, visit the AWS careers site.
#J-18808-Ljbffr