SharkNinja
Sr Director, Social Media - Shark Beauty
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Overview The Sr Director of Global Social Media is a visionary leader responsible for shaping and scaling Shark Beauty’s social media presence across mature (US) and maturing (international) markets. This role sets the global strategy, operational framework, and creative direction for paid, owned, earned, and influencer social media. In partnership with regional marketing leads, this person will ensure consistency, local relevance, and measurable impact across all key platforms. This leader brings deep platform fluency, cross-cultural sensitivity, and a proven track record of developing high-performing global teams, tools, and systems that fuel both brand equity and business growth.
Key Responsibilities Global Strategy & Leadership
Define and drive a cohesive global social media strategy aligned with brand, reputation, and commercial goals across regions
Build and lead a high-impact team across time zones, including regional leads, social strategists, creators, and influencer specialists
Create a scalable global-to-local content framework and governance model
Embed social media strategy into global 360 marketing campaigns and product launches
Evangelize the role of social across the organization, ensuring stakeholder alignment and buy-in
Platform Management & Innovation
Lead global presence and strategy across all major platforms (Instagram, TikTok, YouTube, LinkedIn, Facebook, Pinterest, X/Twitter, WeChat, etc.), including emerging regional platforms
Drive innovation in platform use, creative formats, AI-assisted workflows, and real-time trend engagement
Establish global content best practices, toolkits, and performance benchmarks
Oversee social-first creator and influencer strategies, partnering with local markets for activation
Measurement, Reporting & Optimization
Define global KPIs and measurement frameworks in collaboration with analytics and media teams
Lead cross-market reporting and share actionable insights to accelerate performance and scale learnings
Manage global social listening, cultural trendspotting, and brand health tracking
Identify and address platform-specific risks, crisis response, and reputation issues globally
Cross-Functional & Cross-Market Collaboration
Partner with global Brand, Media, Creative, PR/Comms, Customer Experience, and Digital teams
Serve as the primary global lead across social media agencies, technology vendors, and platform partnerships
Align with regional and local teams to ensure messaging is consistent yet locally relevant
Act as a global thought leader, keeping the organization ahead of cultural and platform shifts
Qualifications
10 years of experience leading social media or digital marketing, ideally across multiple international markets
Deep knowledge of regional content nuances, platform behaviors, and influencer ecosystems
Demonstrated success building and scaling social programs globally, with localized execution
Proven experience managing diverse, distributed teams and working in matrixed organizations
Expert in social media tools, governance, campaign architecture, and analytics
Strong leadership, storytelling, and executive communication skills
Bachelor’s degree in Marketing, Communications, or related field; advanced degree a plus
Fluent in English; additional languages are a strong plus
Preferred Attributes
Global mindset with sensitivity to local cultures
Operational and strategic: can set vision and execute
Collaborative and influential across levels and regions
Creative thinker with a performance and data orientation
Thrives in fast-paced, high-growth environments
Passionate about culture, technology, and innovation in social storytelling
Salary and Other Compensation The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
Pay Range
$228,900—$279,700 USD
Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn More About Us Life At SharkNinja
Outrageously Extraordinary
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Appliances, Electrical, and Electronics Manufacturing
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Overview The Sr Director of Global Social Media is a visionary leader responsible for shaping and scaling Shark Beauty’s social media presence across mature (US) and maturing (international) markets. This role sets the global strategy, operational framework, and creative direction for paid, owned, earned, and influencer social media. In partnership with regional marketing leads, this person will ensure consistency, local relevance, and measurable impact across all key platforms. This leader brings deep platform fluency, cross-cultural sensitivity, and a proven track record of developing high-performing global teams, tools, and systems that fuel both brand equity and business growth.
Key Responsibilities Global Strategy & Leadership
Define and drive a cohesive global social media strategy aligned with brand, reputation, and commercial goals across regions
Build and lead a high-impact team across time zones, including regional leads, social strategists, creators, and influencer specialists
Create a scalable global-to-local content framework and governance model
Embed social media strategy into global 360 marketing campaigns and product launches
Evangelize the role of social across the organization, ensuring stakeholder alignment and buy-in
Platform Management & Innovation
Lead global presence and strategy across all major platforms (Instagram, TikTok, YouTube, LinkedIn, Facebook, Pinterest, X/Twitter, WeChat, etc.), including emerging regional platforms
Drive innovation in platform use, creative formats, AI-assisted workflows, and real-time trend engagement
Establish global content best practices, toolkits, and performance benchmarks
Oversee social-first creator and influencer strategies, partnering with local markets for activation
Measurement, Reporting & Optimization
Define global KPIs and measurement frameworks in collaboration with analytics and media teams
Lead cross-market reporting and share actionable insights to accelerate performance and scale learnings
Manage global social listening, cultural trendspotting, and brand health tracking
Identify and address platform-specific risks, crisis response, and reputation issues globally
Cross-Functional & Cross-Market Collaboration
Partner with global Brand, Media, Creative, PR/Comms, Customer Experience, and Digital teams
Serve as the primary global lead across social media agencies, technology vendors, and platform partnerships
Align with regional and local teams to ensure messaging is consistent yet locally relevant
Act as a global thought leader, keeping the organization ahead of cultural and platform shifts
Qualifications
10 years of experience leading social media or digital marketing, ideally across multiple international markets
Deep knowledge of regional content nuances, platform behaviors, and influencer ecosystems
Demonstrated success building and scaling social programs globally, with localized execution
Proven experience managing diverse, distributed teams and working in matrixed organizations
Expert in social media tools, governance, campaign architecture, and analytics
Strong leadership, storytelling, and executive communication skills
Bachelor’s degree in Marketing, Communications, or related field; advanced degree a plus
Fluent in English; additional languages are a strong plus
Preferred Attributes
Global mindset with sensitivity to local cultures
Operational and strategic: can set vision and execute
Collaborative and influential across levels and regions
Creative thinker with a performance and data orientation
Thrives in fast-paced, high-growth environments
Passionate about culture, technology, and innovation in social storytelling
Salary and Other Compensation The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
Pay Range
$228,900—$279,700 USD
Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn More About Us Life At SharkNinja
Outrageously Extraordinary
SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Appliances, Electrical, and Electronics Manufacturing
#J-18808-Ljbffr