Highwire
Join to apply for the
Vice President, Integrated Marketing
role at
Highwire .
Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves.
At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.
We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.
Our people-first culture is driven by four core values:
Team Empowerment
Growth Mindset
Inclusion Always
Fierce Distinction
We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.
Key Responsibilities
Strategic Client Leadership: Serve as the primary strategic point of contact and trusted advisor for assigned key client accounts, building and nurturing strong, long-term relationships at the marketing leadership level
Integrated Campaign Strategy: Develop and champion integrated marketing strategies and full-funnel campaign plans that leverage the best of content, creative, and social disciplines to achieve client goals, with a strong emphasis on building brand awareness and engagement
Client Needs & Insights: Collaborate closely with clients to understand their business objectives, target audiences, and marketing challenges, translating these insights into actionable and innovative marketing approaches
Creative & Production Liaison: Effectively brief and collaborate with internal content, creative (design), and production teams, ensuring clear communication of client objectives, providing constructive feedback, and ensuring timely and on-brand delivery of assets
Project Management Oversight: Provide clear direction, set priorities, and oversee the day-to-day work of an integrated team, ensuring projects are well-managed, on schedule, within budget, and aligned with client expectations
Performance Monitoring & Optimization: Monitor campaign performance, analyze results, and provide strategic recommendations for optimization and future initiatives to enhance client outcomes
Internal Advocacy: Act as a strong internal advocate for client needs and perspectives, ensuring alignment and collaboration across all agency teams involved in the account
Process Improvement: Identify opportunities to enhance the efficiency and effectiveness of client workflows and internal processes to improve the overall client experience
Contribution to Agency Excellence: Contribute to the development of compelling case studies and potentially assist with award entries to showcase the agency's integrated marketing successes
Requirements
Bachelor’s degree in integrated marketing, journalism, communications, or a related field
Minimum of 8-10 years of progressive experience in integrated marketing, with a significant focus on client service and account management within an agency environment
Proven experience in developing and leading integrated marketing strategies and campaigns, with a strong understanding of content's role in driving awareness
Experience briefing and collaborating effectively with creative (design) and production teams
Demonstrated ability to provide clear direction and effectively guide the work of project managers or similar roles
Strong client management and communication skills, with the ability to build rapport and trust with marketing-level client contacts
Solid understanding of marketing analytics and the ability to interpret data to inform strategic decisions
Excellent organizational skills and the ability to manage multiple projects and priorities simultaneously
A proactive, solutions-oriented mindset with a strong commitment to client success
Highwire Perks
Competitive salary
Merit-based bonuses and promotions
Hybrid work model to suit your schedule and lifestyle
Excellent vacation policy including extended break for summer and winter holiday
Participate in Empower Hours on Fridays; Team has the ability to log off by 3pm
401K Match
Medical and dental benefits/ FSA
Paid Parental Leave
Commuter Benefit
Home office equipment stipend
Growth Mindset Stipend of $100 annually for books, exhibitions, etc
Technology reimbursement
Wellness benefit
Donation Match
Mentorship
Monthly recognition programs
Employee referral bonus
New business referral bonus
Quarterly Highwire fun events – Thanksgiving is our favorite holiday
Dog friendly work environment
Extremely supportive, nurturing environment with many opportunities for learning and growth
Job Details
Seniority level: Not Applicable
Employment type: Full-time
Job function: Marketing and Sales
Industries: Marketing Services
Detroit, MI
location notice: Get notified about new Vice President Marketing jobs in Detroit, MI.
Apply now and let's explore the possibilities together!
#J-18808-Ljbffr
Vice President, Integrated Marketing
role at
Highwire .
Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves.
At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.
We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.
Our people-first culture is driven by four core values:
Team Empowerment
Growth Mindset
Inclusion Always
Fierce Distinction
We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.
Key Responsibilities
Strategic Client Leadership: Serve as the primary strategic point of contact and trusted advisor for assigned key client accounts, building and nurturing strong, long-term relationships at the marketing leadership level
Integrated Campaign Strategy: Develop and champion integrated marketing strategies and full-funnel campaign plans that leverage the best of content, creative, and social disciplines to achieve client goals, with a strong emphasis on building brand awareness and engagement
Client Needs & Insights: Collaborate closely with clients to understand their business objectives, target audiences, and marketing challenges, translating these insights into actionable and innovative marketing approaches
Creative & Production Liaison: Effectively brief and collaborate with internal content, creative (design), and production teams, ensuring clear communication of client objectives, providing constructive feedback, and ensuring timely and on-brand delivery of assets
Project Management Oversight: Provide clear direction, set priorities, and oversee the day-to-day work of an integrated team, ensuring projects are well-managed, on schedule, within budget, and aligned with client expectations
Performance Monitoring & Optimization: Monitor campaign performance, analyze results, and provide strategic recommendations for optimization and future initiatives to enhance client outcomes
Internal Advocacy: Act as a strong internal advocate for client needs and perspectives, ensuring alignment and collaboration across all agency teams involved in the account
Process Improvement: Identify opportunities to enhance the efficiency and effectiveness of client workflows and internal processes to improve the overall client experience
Contribution to Agency Excellence: Contribute to the development of compelling case studies and potentially assist with award entries to showcase the agency's integrated marketing successes
Requirements
Bachelor’s degree in integrated marketing, journalism, communications, or a related field
Minimum of 8-10 years of progressive experience in integrated marketing, with a significant focus on client service and account management within an agency environment
Proven experience in developing and leading integrated marketing strategies and campaigns, with a strong understanding of content's role in driving awareness
Experience briefing and collaborating effectively with creative (design) and production teams
Demonstrated ability to provide clear direction and effectively guide the work of project managers or similar roles
Strong client management and communication skills, with the ability to build rapport and trust with marketing-level client contacts
Solid understanding of marketing analytics and the ability to interpret data to inform strategic decisions
Excellent organizational skills and the ability to manage multiple projects and priorities simultaneously
A proactive, solutions-oriented mindset with a strong commitment to client success
Highwire Perks
Competitive salary
Merit-based bonuses and promotions
Hybrid work model to suit your schedule and lifestyle
Excellent vacation policy including extended break for summer and winter holiday
Participate in Empower Hours on Fridays; Team has the ability to log off by 3pm
401K Match
Medical and dental benefits/ FSA
Paid Parental Leave
Commuter Benefit
Home office equipment stipend
Growth Mindset Stipend of $100 annually for books, exhibitions, etc
Technology reimbursement
Wellness benefit
Donation Match
Mentorship
Monthly recognition programs
Employee referral bonus
New business referral bonus
Quarterly Highwire fun events – Thanksgiving is our favorite holiday
Dog friendly work environment
Extremely supportive, nurturing environment with many opportunities for learning and growth
Job Details
Seniority level: Not Applicable
Employment type: Full-time
Job function: Marketing and Sales
Industries: Marketing Services
Detroit, MI
location notice: Get notified about new Vice President Marketing jobs in Detroit, MI.
Apply now and let's explore the possibilities together!
#J-18808-Ljbffr