Affirm
Overview
Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.
As a Product Marketing Lead, you’ll play a strategic and hands-on role in shaping how customers experience Affirm’s products. You'll help define our customer strategy, lead high-impact go-to-market initiatives, and develop compelling narratives that drive business outcomes.
What You’ll Do
Lead Go-to-Market Strategy and Execution: Own the strategy and execution end-to-end. Navigate moderate-to-high ambiguity with minimal input. Leverage customer research, competitive intelligence, and market trends to inform strategy, execution, and prioritization.
Enhance Strategic Partner Engagement: Develop messaging and materials that inform cross-functional teams and set owners up for success, including quarterly communications, customer segmentation strategies with partner merchants. Understand partnership functionality and key revenue and cost drivers within scope, along with common cross-functional factors that influence them.
Drive Effective Communications Strategy: Build the consumer-facing communication strategy that uses insights to guide product and partner execution. Test, track, and optimize communications to inform future executions. Influence decision-making through customer and merchant insights.
Operate with Agility and Drive Execution: Navigate ambiguity, manage multiple high-priority initiatives, anticipate risks, and maintain momentum through planning and execution. Evaluate trade-offs to recommend solutions balancing short-term impact and long-term value.
Use Data to Inform Execution: Advocate for customer pain points and opportunities at key decision-making forums. Develop frameworks for using customer data to drive actionable decisions and translate business goals into actionable product marketing and GTM initiatives.
Leverage Business and Product Acumen: Develop a nuanced understanding of the Affirm ecosystem, including revenue and cost drivers impacting marketing and product performance. Own success metrics for partnership-focused areas and ensure alignment with business objectives.
Collaborate Across Teams to Drive Alignment: Identify and mitigate risks from shifting priorities or unclear requirements. Build strong relationships across Partner, Merchant, Product, Sales, Customer Success, Analytics, and other teams.
Be a Culture Carrier: Champion Affirm’s values and culture, fostering collaboration, transparency, and innovation. Lead by example in creating an inclusive, growth-oriented environment and encouraging risk-taking and innovation.
Please note that visa sponsorship is not available for this position.
Pay Grade - K
Equity Grade - 6
Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure based on location, experience, and job-related skills.
Base pay is part of a total compensation package that may include equity, stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental, and vision for you and your dependents).
USA base pay range (CA, WA, NY, NJ, CT) per year: $140,000 - 190,000
USA base pay range (all other U.S. states) per year: $124,000 - 174,000
Affirm is proud to be a remote-first company. Most roles are remote; you can work almost anywhere in the country of employment. Some roles remain office-based. A limited number of roles are office-based due to job responsibilities.
Benefits
Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
Flexible Spending Wallets - stipends for technology, food, lifestyle needs, and family-forming expenses
Time off - vacation and holiday policies to rest and recharge
ESPP - Employee Stock Purchase Plan allowing you to buy Affirm shares at a discount
We’re committed to an inclusive interview experience for all, and provide reasonable accommodations during the hiring process.
By clicking "Submit Application," you acknowledge that you have read Affirm's Global Candidate Privacy Notice and consent to the collection, processing, and storage of your personal information as described therein.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
#J-18808-Ljbffr
As a Product Marketing Lead, you’ll play a strategic and hands-on role in shaping how customers experience Affirm’s products. You'll help define our customer strategy, lead high-impact go-to-market initiatives, and develop compelling narratives that drive business outcomes.
What You’ll Do
Lead Go-to-Market Strategy and Execution: Own the strategy and execution end-to-end. Navigate moderate-to-high ambiguity with minimal input. Leverage customer research, competitive intelligence, and market trends to inform strategy, execution, and prioritization.
Enhance Strategic Partner Engagement: Develop messaging and materials that inform cross-functional teams and set owners up for success, including quarterly communications, customer segmentation strategies with partner merchants. Understand partnership functionality and key revenue and cost drivers within scope, along with common cross-functional factors that influence them.
Drive Effective Communications Strategy: Build the consumer-facing communication strategy that uses insights to guide product and partner execution. Test, track, and optimize communications to inform future executions. Influence decision-making through customer and merchant insights.
Operate with Agility and Drive Execution: Navigate ambiguity, manage multiple high-priority initiatives, anticipate risks, and maintain momentum through planning and execution. Evaluate trade-offs to recommend solutions balancing short-term impact and long-term value.
Use Data to Inform Execution: Advocate for customer pain points and opportunities at key decision-making forums. Develop frameworks for using customer data to drive actionable decisions and translate business goals into actionable product marketing and GTM initiatives.
Leverage Business and Product Acumen: Develop a nuanced understanding of the Affirm ecosystem, including revenue and cost drivers impacting marketing and product performance. Own success metrics for partnership-focused areas and ensure alignment with business objectives.
Collaborate Across Teams to Drive Alignment: Identify and mitigate risks from shifting priorities or unclear requirements. Build strong relationships across Partner, Merchant, Product, Sales, Customer Success, Analytics, and other teams.
Be a Culture Carrier: Champion Affirm’s values and culture, fostering collaboration, transparency, and innovation. Lead by example in creating an inclusive, growth-oriented environment and encouraging risk-taking and innovation.
Please note that visa sponsorship is not available for this position.
Pay Grade - K
Equity Grade - 6
Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure based on location, experience, and job-related skills.
Base pay is part of a total compensation package that may include equity, stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental, and vision for you and your dependents).
USA base pay range (CA, WA, NY, NJ, CT) per year: $140,000 - 190,000
USA base pay range (all other U.S. states) per year: $124,000 - 174,000
Affirm is proud to be a remote-first company. Most roles are remote; you can work almost anywhere in the country of employment. Some roles remain office-based. A limited number of roles are office-based due to job responsibilities.
Benefits
Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
Flexible Spending Wallets - stipends for technology, food, lifestyle needs, and family-forming expenses
Time off - vacation and holiday policies to rest and recharge
ESPP - Employee Stock Purchase Plan allowing you to buy Affirm shares at a discount
We’re committed to an inclusive interview experience for all, and provide reasonable accommodations during the hiring process.
By clicking "Submit Application," you acknowledge that you have read Affirm's Global Candidate Privacy Notice and consent to the collection, processing, and storage of your personal information as described therein.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
#J-18808-Ljbffr