Goldman Sachs
Asset & Wealth Management, Strategic Marketing Manager, Vice President - Chicago
Goldman Sachs, Chicago, Illinois, United States, 60290
Overview
Job Title: VP, US Third Party Wealth, National Accounts/Home Office, Goldman Sachs Asset Management Location: Chicago Regular/Temporary: Regular Role Summary
This Vice President will play a key role, devising and executing marketing strategies to support our value proposition to broker dealer home offices in the US. The VP will partner with client-facing business leaders, product strategy, investment teams and broader AM Marketing teams to identify and harness the top commercial priorities and translate them into full-funnel plans, fueling our business growth objectives with this critical segment. Position Responsibilities
Channel marketing implementation: Develop and implement an integrated marketing strategy for AM’s third-party wealth National Accounts/Home Office segment to fuel overall business growth objectives in the US. Brand narrative: Ensure the Asset Management value proposition, and associated third party wealth home office value proposition are infused through all related marketing activities in the US. Client research: Track and analyze client research to determine how AM is perceived by third-party wealth home office clients, and execute plans to enhance perceptions. Campaigns and execution: Develop and execute lead generation and client retention campaigns leveraging digital, media and in-person channels. Content: Deliver a content calendar supporting the US third party wealth National Accounts/Home Office marketing strategy, including editorial ideas, content creation, and improvement across marketing and sales materials. Partnership marketing: Develop and deliver high-impact, tailored client-specific marketing programs with third party wealth National Accounts business leaders. Sponsorships: Collaborate on sponsorship strategy and event execution. Measurement and reporting: End-to-end reporting of marketing impact, deliver clear ROI and adjust marketing approach to optimize results. Team effectiveness: Drive operational efficiency of the US third party wealth National Accounts marketing team. Partnership and collaboration: Maintain relationships with AM marketing leaders, EO marketing partners, Corporate Communications, sales and investment heads, and senior stakeholders across the global organization. Qualifications
8+ years in a similar role within a leading financial institution with a proven track record of measurable impact In-depth knowledge of the asset management industry: clients, products, regulations, competitors Strategic thinking with commercial awareness and business acumen Experience working across matrixed organizations with strong communication, influence and presentation skills Ability to present investment views clearly and develop compelling narratives; integrated marketing skills across strategy and execution Solid experience in digital marketing, with knowledge of martech, lead generation, and analytics in B2B environments Ability to work under timeframe pressure while maintaining high standards Bachelor’s Degree; MBA and/or CFA preferred About Goldman Sachs
At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. We’re committed to fostering and advancing diversity and inclusion in our workplace and beyond, providing opportunities to grow professionally and personally through training, networks, benefits, wellness and personal finance offerings. We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more about our disability statement and culture at GS.com/careers. Salary and Benefits
The expected base salary for this Chicago, Illinois-based position is $110,000-$230,000. In addition, you may be eligible for a discretionary bonus if employed at fiscal year-end. Goldman Sachs provides competitive benefits and wellness offerings; a summary is available for eligible employees. " #J-18808-Ljbffr
Job Title: VP, US Third Party Wealth, National Accounts/Home Office, Goldman Sachs Asset Management Location: Chicago Regular/Temporary: Regular Role Summary
This Vice President will play a key role, devising and executing marketing strategies to support our value proposition to broker dealer home offices in the US. The VP will partner with client-facing business leaders, product strategy, investment teams and broader AM Marketing teams to identify and harness the top commercial priorities and translate them into full-funnel plans, fueling our business growth objectives with this critical segment. Position Responsibilities
Channel marketing implementation: Develop and implement an integrated marketing strategy for AM’s third-party wealth National Accounts/Home Office segment to fuel overall business growth objectives in the US. Brand narrative: Ensure the Asset Management value proposition, and associated third party wealth home office value proposition are infused through all related marketing activities in the US. Client research: Track and analyze client research to determine how AM is perceived by third-party wealth home office clients, and execute plans to enhance perceptions. Campaigns and execution: Develop and execute lead generation and client retention campaigns leveraging digital, media and in-person channels. Content: Deliver a content calendar supporting the US third party wealth National Accounts/Home Office marketing strategy, including editorial ideas, content creation, and improvement across marketing and sales materials. Partnership marketing: Develop and deliver high-impact, tailored client-specific marketing programs with third party wealth National Accounts business leaders. Sponsorships: Collaborate on sponsorship strategy and event execution. Measurement and reporting: End-to-end reporting of marketing impact, deliver clear ROI and adjust marketing approach to optimize results. Team effectiveness: Drive operational efficiency of the US third party wealth National Accounts marketing team. Partnership and collaboration: Maintain relationships with AM marketing leaders, EO marketing partners, Corporate Communications, sales and investment heads, and senior stakeholders across the global organization. Qualifications
8+ years in a similar role within a leading financial institution with a proven track record of measurable impact In-depth knowledge of the asset management industry: clients, products, regulations, competitors Strategic thinking with commercial awareness and business acumen Experience working across matrixed organizations with strong communication, influence and presentation skills Ability to present investment views clearly and develop compelling narratives; integrated marketing skills across strategy and execution Solid experience in digital marketing, with knowledge of martech, lead generation, and analytics in B2B environments Ability to work under timeframe pressure while maintaining high standards Bachelor’s Degree; MBA and/or CFA preferred About Goldman Sachs
At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. We’re committed to fostering and advancing diversity and inclusion in our workplace and beyond, providing opportunities to grow professionally and personally through training, networks, benefits, wellness and personal finance offerings. We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more about our disability statement and culture at GS.com/careers. Salary and Benefits
The expected base salary for this Chicago, Illinois-based position is $110,000-$230,000. In addition, you may be eligible for a discretionary bonus if employed at fiscal year-end. Goldman Sachs provides competitive benefits and wellness offerings; a summary is available for eligible employees. " #J-18808-Ljbffr