UPS
Vice President, Digital Marketing (SaaS/DaaS)– UPS Digital
UPS, Atlanta, Georgia, United States, 30383
Overview
UPS Digital is a high-growth business unit within UPS. We combine the agility of a growth-stage company with the reach of a global enterprise. We’re seeking a
transformational, data-driven marketing leader
to accelerate growth across: Core Business
– Expand our regulated insurance and financial services portfolio. Emerging Business
– Launch and scale high-growth SaaS and Data-as-a-Service (DaaS) offerings. In this role, you will: Lead brand strategy, demand generation, and lifecycle marketing for both core and SaaS/DaaS products. Drive growth metrics (ARR/MRR, CAC, LTV, retention) and ensure compliance in regulated markets. Develop and execute marketing strategies that support our goal of quickly scaling UPS Digital to a $1–3 billion business. Partner with Sales, Product, and Customer Success to optimize adoption, cross-sell, and upsell. Build a high-performing, digital-first marketing team. Roll out a unified UPS Digital brand across all touchpoints. What we’re looking for: 15+ years’ marketing leadership in both regulated industries and SaaS/DaaS. Proven record of driving double-digit YoY growth. Expertise in GTM, ABM, PLG, and brand transformation. Exceptional executive presence and cross-functional influence skills. MBA preferred; required work location is Atlanta, GA. Join us to shape the future of UPS Digital and deliver impact on a global scale. Seniority level
Executive Employment type
Full-time Job function
Marketing and Information Technology Industries
IT Services and IT Consulting
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UPS Digital is a high-growth business unit within UPS. We combine the agility of a growth-stage company with the reach of a global enterprise. We’re seeking a
transformational, data-driven marketing leader
to accelerate growth across: Core Business
– Expand our regulated insurance and financial services portfolio. Emerging Business
– Launch and scale high-growth SaaS and Data-as-a-Service (DaaS) offerings. In this role, you will: Lead brand strategy, demand generation, and lifecycle marketing for both core and SaaS/DaaS products. Drive growth metrics (ARR/MRR, CAC, LTV, retention) and ensure compliance in regulated markets. Develop and execute marketing strategies that support our goal of quickly scaling UPS Digital to a $1–3 billion business. Partner with Sales, Product, and Customer Success to optimize adoption, cross-sell, and upsell. Build a high-performing, digital-first marketing team. Roll out a unified UPS Digital brand across all touchpoints. What we’re looking for: 15+ years’ marketing leadership in both regulated industries and SaaS/DaaS. Proven record of driving double-digit YoY growth. Expertise in GTM, ABM, PLG, and brand transformation. Exceptional executive presence and cross-functional influence skills. MBA preferred; required work location is Atlanta, GA. Join us to shape the future of UPS Digital and deliver impact on a global scale. Seniority level
Executive Employment type
Full-time Job function
Marketing and Information Technology Industries
IT Services and IT Consulting
#J-18808-Ljbffr