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Empower Media

Freelance Media Planner (Must Have Retail Client/Brand Experience)

Empower Media, Chicago, Illinois, United States, 60290

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Freelance Media Planner (Must Have Retail Client/Brand Experience) We’re looking for an experienced

Freelance Media Planner

to support a variety of clients and campaigns on a project basis. This role is ideal for someone who thrives in a collaborative, fast-paced environment, can jump in quickly, and deliver well-structured, strategic media plans that meet client objectives or contribute to ongoing tasks such as flowchart development, reconciliation, and/or POVs.

Responsibilities:

Develop media strategies and plans for assigned projects, including research, plan development and optimizations.

Manage day-to-day planning tasks such as budgets, flowcharts, and timelines

Collaborate with buying/investment teams to ensure plans are accurately executed and delivered on time

Serve as a point of contact for internal team communications on assigned work

Use planning tools and data to develop informed recommendations and ensure best practices are applied

Monitor campaign pacing and performance with analytics teams, making adjustments as needed

Share knowledge and collaborate with team members to ensure consistent quality and efficiency

Qualifications:

3–5 years of media planning experience, preferably in an agency or multi-client environment

Experience with key planning tools including Guideline(formerly MediaTools), PRISMA, NMI, Telmar, Nielsen Ad Intel and MRI-Simmons

Experience working with retail clients or other high-volume, fast-turn industries is a plus

Proficiency in building and presenting media plans

Strong understanding of both traditional and digital channels, including programmatic display, CTV, OLV, YouTube, search, audio, OOH, radio, social, and print

Strong organizational skills with the ability to manage multiple projects at once

Clear communicator with strong collaboration skills

Able to hit the ground running and work independently with minimal supervision

Why This Could Be a Great Fit for You:

Flexible, project-based work that can be done remotely or in a hybrid setup depending on the client

Opportunity to work on diverse accounts and channels

Collaborate with experienced teams and contribute to high-quality campaign execution without long-term commitments

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