TikTok
Integrated Campaign Marketing Manager – TikTok Shop
Responsibilities
Campaign Strategy & Planning
Translate business and marketing objectives into integrated GTM campaign strategies
Lead campaign development from concept to execution, aligning with business goals and seasonal priorities
Own campaign briefing processes, ensuring clear roles, deliverables, and milestones across XFN partners (e.g. social, CRM, clusters, media, creative)
Develop integrated GTM plans that span paid, owned, and earned channels
Project Management
Drive cross-functional project timelines, ensuring on-time delivery of all marketing assets and activations
Coordinate with creative, ops, and channel teams to track progress, troubleshoot blockers, and deliver end-to-end campaign excellence
Serve as point of accountability for campaign readiness and launch timelines
Execution & Optimization
Partner closely with CRM, Social, Creator, and Media teams to launch campaigns across multiple touchpoints
Monitor campaign performance and identify optimization levers in real-time
Lead campaign retrospectives, synthesizing learnings into actionable insights
Qualifications
Minimum Qualifications
5 years of experience in campaign marketing, brand strategy, or integrated marketing roles
Experience marketing an e-commerce, social commerce, consumer/DTC brand, tech environment, marketplace
Proven ability to lead complex, multi-channel campaigns from strategy to execution
Experience working in or with fast-moving companies (tech, social, DTC, media)
Comfort with data and brand lift/performance analysis
Preferred Qualifications
Familiar with TikTok and other content platforms; experience in content-driven commerce is a strong plus
Strong organizational and project management skills; ability to lead through ambiguity and manage multiple timelines
Solid understanding of marketing channels including email, social, paid media, creator, and content marketing
Deep knowledge of digital trends, internet culture, consumer behavior, and audience insights
Effective communicator with strong interpersonal skills; experienced in building internal and external partnerships
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We are resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
[For Pay Transparency] Compensation Description (Annually) The base salary range for this position in the selected city is $106,400 - $191,330 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1) Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2) Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and 3) Exercising sound judgment.
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Campaign Strategy & Planning
Translate business and marketing objectives into integrated GTM campaign strategies
Lead campaign development from concept to execution, aligning with business goals and seasonal priorities
Own campaign briefing processes, ensuring clear roles, deliverables, and milestones across XFN partners (e.g. social, CRM, clusters, media, creative)
Develop integrated GTM plans that span paid, owned, and earned channels
Project Management
Drive cross-functional project timelines, ensuring on-time delivery of all marketing assets and activations
Coordinate with creative, ops, and channel teams to track progress, troubleshoot blockers, and deliver end-to-end campaign excellence
Serve as point of accountability for campaign readiness and launch timelines
Execution & Optimization
Partner closely with CRM, Social, Creator, and Media teams to launch campaigns across multiple touchpoints
Monitor campaign performance and identify optimization levers in real-time
Lead campaign retrospectives, synthesizing learnings into actionable insights
Qualifications
Minimum Qualifications
5 years of experience in campaign marketing, brand strategy, or integrated marketing roles
Experience marketing an e-commerce, social commerce, consumer/DTC brand, tech environment, marketplace
Proven ability to lead complex, multi-channel campaigns from strategy to execution
Experience working in or with fast-moving companies (tech, social, DTC, media)
Comfort with data and brand lift/performance analysis
Preferred Qualifications
Familiar with TikTok and other content platforms; experience in content-driven commerce is a strong plus
Strong organizational and project management skills; ability to lead through ambiguity and manage multiple timelines
Solid understanding of marketing channels including email, social, paid media, creator, and content marketing
Deep knowledge of digital trends, internet culture, consumer behavior, and audience insights
Effective communicator with strong interpersonal skills; experienced in building internal and external partnerships
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We are resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
[For Pay Transparency] Compensation Description (Annually) The base salary range for this position in the selected city is $106,400 - $191,330 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1) Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2) Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and 3) Exercising sound judgment.
#J-18808-Ljbffr