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Safeway

Senior Marketing Manager

Safeway, Pleasanton, California, United States, 94566

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Senior Marketing Manager

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Safeway .

About the role Are you ready to take the next step in your career? Join us for an exciting opportunity at Albertsons Companies, where innovation and customer service go hand-in-hand! At Albertsons Companies, we are looking for someone who’s not just seeking a job, but someone who wants to make an impact. In this role, you’ll have the opportunity to lead, innovate, and contribute to the growth of a company that values great service and lasting customer relationships. This position offers the chance to work in a fast-paced, dynamic environment that’s constantly evolving.

Main responsibilities

360 Omni Channel Campaign Management: Lead cross-functional teams (business units, marketing channels, creative, product, website/app, and more) in the planning and execution of multi-channel marketing campaigns, crafting a data- and insights-driven approach integrated across all relevant channels. You will need to possess a mix of command & influence to ensure all marketing activities are aligned with the strategic plan.

Stakeholder Management: Partner with key business stakeholders to translate their business strategies into marketing strategies & plans. Showcase an ability to partner on shared objectives while upholding brand and marketing expertise to build functional credibility.

Ownership & leadership: We are evolving the role of marketing in the organization from simply crafting a plan to owning a voice in the organization of defining what type of work will fuel growth. You will need a strategic mindset to influence what type of work marketing should support.

Process-oriented: we continue to refine our ways of working, and we someone who can build and socialize processes that lead to better efficiency

Creative development: Conduct competitive and design research to define value prop to brief in Creative & agency teams and develop creative campaign strategy. Be adept in research methodologies to validate video, design, or copy approach. Stand behind brand guidelines and marketing expertise to provide strategic rationale for an approach.

Brand Stewardship: Support agency & Content teams to ensure creative and on-brand excellence, timely delivery, and budget efficiency (as relevant). Be willing to adopt AI and innovative tools to generate content.

Performance Analysis: Partner with analytics and insights teams to define KPIs that tie to key business goals, track performance, and optimize campaigns for impact and ROI. Take an active role in defining that plan.

Innovation: Stay ahead of industry trends, emerging platforms, and new marketing technologies to inform strategy.

People Leadership: Develop and guide a team of marketing managers.

This position will be based in Pleasanton, CA or Boise, ID.

Qualifications

Bachelor’s degree in Marketing, Business, Communications or related field; MBA preferred

10 years of progressive marketing experience, preferably with at least 5 years in marketing strategy or integrated campaign management within a large matrixed organization or within retail. Familiarity in working with food or grocery is a plus.

Proven success leading cross-channel marketing programs with measurable outcomes

Strong project management skills with an ability to juggle priorities and influence cross-functional teams

Exceptional communication skills, both written and verbal

Strong understanding of digital marketing tools and analytics platforms

Excellent communication and creative thinking skills

Demonstrated ability to lead and motivate cross-functional teams

Positive, problem solver unfazed by uncertainty and ambiguity and can navigate a complex organization while building marketing expertise

Benefits

Competitive wages paid weekly

Associate discounts

Health and financial well-being benefits for eligible associates (Medical, Dental, 401k and more!)

Time off (vacation, holidays, sick pay). For eligibility requirements please visit myACI Benefits

Leaders invested in your training, career growth and development

An inclusive work environment with talented colleagues who reflect the communities we serve

Salary The salary range is $114,100.00 to $159,700.00 annually. Starting salary will vary based on criteria such as location, experience, and qualifications. There may be flexibility for exceptional candidates.

Job details

Seniority level: Director

Employment type: Full-time

Job function: Marketing and Sales

Industries: Retail

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