Butler/Till
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Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).
Overview
The Director, SEO will lead Butler/Till’s SEO practice, driving organic growth and enhancing clients’ digital performance. This role is responsible for developing and executing comprehensive SEO strategies, mentoring the SEO team, and collaborating across practices to deliver integrated marketing solutions. The ideal candidate brings deep expertise in technical SEO, content strategy, listings/review management, keyword research, UX, and analytics, along with a strong understanding of search engine algorithms and ranking factors. This individual will oversee multi-location SEO for high-profile client accounts, contribute to new business development, and ensure alignment between strategic objectives and tactical execution. They are skilled in performance monitoring, KPI development, and leading client conversations—especially in dynamic, enterprise-level environments. Key Outcomes & Responsibilities
Key Outcome:
Lead day-to-day SEO account management, driving performance through hands-on execution, analysis, and strategic optimization. Key Responsibilities: Assist Senior and Group Director in developing on-site and listings optimization strategy, including process documentation, workflows, and standard operating procedures Manage operation of complex multi-site, multi-location localized SEO campaigns, engaging in keyword research, competitive analysis, on-page optimization, technical SEO problem-solving, site audits, and strategic evaluations Identify and recommend site optimization opportunities when reviewing and analyzing client sites, including changes to information architecture, website navigation, accessibility, and internal linking to improve search engine visibility for target keywords Evaluate results and client analytics in alignment with performance goals and measurement frameworks to provide strategic insights and deliver reports Develop the SEO offerings across multiple client organizational structures within the agency Key Outcome:
Drive strategic SEO planning by identifying opportunities, shaping solutions, and aligning cross-functional teams to deliver on client goals. Key Responsibilities: Lead collaboration and education with Activation, Analytics, Account Service and Integrated Planning teams to identify new opportunities in the SEO space for current and existing clients based on client objectives, goals and known barriers Evaluate and recommend SEO partners, technology and platforms that best support client needs and agency growth Lead comprehensive SEO audits and develop strategic roadmaps with clear timelines and deliverables Assist with scopes and estimates for new projects or campaigns Maintain deep knowledge of SEO best practices, algorithm changes, keyword development tools, and industry research Establish organization-wide SEO best practices, guidelines, objectives and documented regulations Collaborate with client and partner development teams to ensure SEO best practices are followed when implementing recommendations; work within client compliance protocols Author thought leadership material (blog posts, white papers, speaking opportunities, etc.) Key Outcome:
Engage, retain, and enable performance of talent Key Responsibilities: Contribute and proactively manage talent plans; assess, hire, onboard, and grow role-appropriate talent Manage a team; set clear, outcome-based performance goals; establish and maintain development plans for each Provide effective feedback enabling employees to improve and work toward goals, while seeking feedback from the team to enable inclusion and continuous improvement Remove barriers to enable team outcomes Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential Qualifications
REQUIRED Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience 10+ years of experience managing and leading campaigns in the paid and organic search ecosystem 5+ years of leadership / supervisor experience Strong leadership knowledge of SEO tactics (A/B testing, SEO audits, Keyword research, Site taxonomy, Information architecture, Link building, International SEO, Technical SEO, On-page SEO, Off-page SEO, UX/CRO) Working knowledge of search engine optimization practices Experience bringing strategic plans to execution Google Analytics certification required PREFERRED Master’s degree in business, marketing, or related field Google Ads certification preferred Agency experience Core Competencies
CUSTOMER FOCUS/CLIENT INTIMACY: understanding client challenges/needs and delivering value COLLABORATIVE: working with teams across the organization OWNER AGILITY: continuous learning and adaptation RESULTS DRIVEN: accountable for outcomes DISCIPLINED: thoughtful planning and prioritization Work Environment & Physical Demands
The work environment and physical demands described here reflect the essential functions of this job, typically in an office or home office setting. The role may involve stationary work, prolonged periods of sitting or standing, and use of office equipment. Reasonable accommodations may be requested. Commitment to Diversity, Equity, Inclusion and Belonging
We are committed to DEIB and believe diversity and inclusivity strengthen our culture and the services we provide to clients and communities. EEO Disclaimer
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind. We comply with all applicable federal, state, and local laws. Compensation
The compensation range for this position is $89,000 – $113,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on location, skills, and experience. This is one component of Butler/Till’s total compensation package, which may include ESOP, an annual bonus, full benefits, paid time off, and paid parental leave. Details will be provided with an offer. Additional Details
Seniority level: Director Employment type: Full-time Job function: Advertising and Marketing Industries: Advertising Services and Marketing Services
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The Director, SEO will lead Butler/Till’s SEO practice, driving organic growth and enhancing clients’ digital performance. This role is responsible for developing and executing comprehensive SEO strategies, mentoring the SEO team, and collaborating across practices to deliver integrated marketing solutions. The ideal candidate brings deep expertise in technical SEO, content strategy, listings/review management, keyword research, UX, and analytics, along with a strong understanding of search engine algorithms and ranking factors. This individual will oversee multi-location SEO for high-profile client accounts, contribute to new business development, and ensure alignment between strategic objectives and tactical execution. They are skilled in performance monitoring, KPI development, and leading client conversations—especially in dynamic, enterprise-level environments. Key Outcomes & Responsibilities
Key Outcome:
Lead day-to-day SEO account management, driving performance through hands-on execution, analysis, and strategic optimization. Key Responsibilities: Assist Senior and Group Director in developing on-site and listings optimization strategy, including process documentation, workflows, and standard operating procedures Manage operation of complex multi-site, multi-location localized SEO campaigns, engaging in keyword research, competitive analysis, on-page optimization, technical SEO problem-solving, site audits, and strategic evaluations Identify and recommend site optimization opportunities when reviewing and analyzing client sites, including changes to information architecture, website navigation, accessibility, and internal linking to improve search engine visibility for target keywords Evaluate results and client analytics in alignment with performance goals and measurement frameworks to provide strategic insights and deliver reports Develop the SEO offerings across multiple client organizational structures within the agency Key Outcome:
Drive strategic SEO planning by identifying opportunities, shaping solutions, and aligning cross-functional teams to deliver on client goals. Key Responsibilities: Lead collaboration and education with Activation, Analytics, Account Service and Integrated Planning teams to identify new opportunities in the SEO space for current and existing clients based on client objectives, goals and known barriers Evaluate and recommend SEO partners, technology and platforms that best support client needs and agency growth Lead comprehensive SEO audits and develop strategic roadmaps with clear timelines and deliverables Assist with scopes and estimates for new projects or campaigns Maintain deep knowledge of SEO best practices, algorithm changes, keyword development tools, and industry research Establish organization-wide SEO best practices, guidelines, objectives and documented regulations Collaborate with client and partner development teams to ensure SEO best practices are followed when implementing recommendations; work within client compliance protocols Author thought leadership material (blog posts, white papers, speaking opportunities, etc.) Key Outcome:
Engage, retain, and enable performance of talent Key Responsibilities: Contribute and proactively manage talent plans; assess, hire, onboard, and grow role-appropriate talent Manage a team; set clear, outcome-based performance goals; establish and maintain development plans for each Provide effective feedback enabling employees to improve and work toward goals, while seeking feedback from the team to enable inclusion and continuous improvement Remove barriers to enable team outcomes Provide opportunities for growth and development, while mentoring and inspiring employees to unlock their full potential Qualifications
REQUIRED Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience 10+ years of experience managing and leading campaigns in the paid and organic search ecosystem 5+ years of leadership / supervisor experience Strong leadership knowledge of SEO tactics (A/B testing, SEO audits, Keyword research, Site taxonomy, Information architecture, Link building, International SEO, Technical SEO, On-page SEO, Off-page SEO, UX/CRO) Working knowledge of search engine optimization practices Experience bringing strategic plans to execution Google Analytics certification required PREFERRED Master’s degree in business, marketing, or related field Google Ads certification preferred Agency experience Core Competencies
CUSTOMER FOCUS/CLIENT INTIMACY: understanding client challenges/needs and delivering value COLLABORATIVE: working with teams across the organization OWNER AGILITY: continuous learning and adaptation RESULTS DRIVEN: accountable for outcomes DISCIPLINED: thoughtful planning and prioritization Work Environment & Physical Demands
The work environment and physical demands described here reflect the essential functions of this job, typically in an office or home office setting. The role may involve stationary work, prolonged periods of sitting or standing, and use of office equipment. Reasonable accommodations may be requested. Commitment to Diversity, Equity, Inclusion and Belonging
We are committed to DEIB and believe diversity and inclusivity strengthen our culture and the services we provide to clients and communities. EEO Disclaimer
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind. We comply with all applicable federal, state, and local laws. Compensation
The compensation range for this position is $89,000 – $113,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on location, skills, and experience. This is one component of Butler/Till’s total compensation package, which may include ESOP, an annual bonus, full benefits, paid time off, and paid parental leave. Details will be provided with an offer. Additional Details
Seniority level: Director Employment type: Full-time Job function: Advertising and Marketing Industries: Advertising Services and Marketing Services
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