Marketing Senior Manager, Consumer – Bone Health (Remote)

The M arketing Senior Manager, Consumer - Bone Health role leads the development of a creative campaign and

content

strategy

for branded and unbranded communications with consumers, including

the

execution

of major tactics such as TV, digital, print, and point-of-care assets

.

The ideal candidate has deep experience in leading campaign asset development from brief through delivery, especially in regulated environments. This role will also serve as a key champion for cultural nuance and inclusive marketing practices across all consumer-facing tactics.

This is a high-performing individual contributor role responsible for

collaborat

ing

with a wide range of internal and external partners to

optimize

the consumer ecosystem with

n

ew creative campaign

content and messaging that will

transform

the customer experience to enable patients to start and stay on EVENITY. Specific responsibilities will include: Translate brand positioning and

core

audience

insights into campaign-level messaging and storytelling.

Partner with creative agencies

and internal teams

to develop and produce

compelling campaigns across consumer audiences through the development of breakthrough creative

assets

in both traditional and digital channels

Manage

day-to-day

oversight of agency partners

to ensure quality and on-time delivery

and hold them accountable to

agreed

upon

budgets,

timelines

and standards.

Collaborate with

internal sourcing partners and

production teams to oversee shoot planning, talent

selection

, location approvals, and

logistics

.

Manage the internal legal, regulatory, and medical review and approval of new materials to enable responsible and compliant consumer communications.

Serve as the team’s lead for multicultural insights and strategy, ensuring all messaging and creative assets reflect cultural nuance and relevance while tailoring campaigns for key multicultural segments

.

Work closely with

the brand m

edia lead to ensure campaign

creative and

messaging is pulled through

across

all

media, CRM, digital, and point-of-care channels

Form and

maintain

strong partnerships with cross-functional business partners including

HCP marketing, Access, Corporate Communications, Operational teams, and Business Analytics & Insight to ensure

synergy

with

messaging

for healthcare professionals

and consumers.

Collaborate with the other brand team partners to ensure alignment to tactical development in a manner that provides the

optimal

customer experience.

This position will not be responsible for management of direct reports. However, it will

require agency

management

and cross-functional team leadership.

Basic Qualifications: Doctorate degree and 2 years of Marketing and/or

Agency

Management experience Or Master’s degree and 4 years of Marketing and/or

Agency

Management experience Or Bachelor’s degree and 6 years of Marketing and/or

Agency

Management experience Or Associate’s degree and 10 years of Marketing and/or

Agency

Management experience Or High school diploma / GED and 12 years of Marketing and/or

Agency

Management experience Preferred Qualifications: Strategic thinking, leadership, collaboration, and the ability to serve as a true champion for the consumer.

Prior marketing and/or agency experience in healthcare

Strong marketing competence with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development.

Demonstrated strength in analytics to translate data into insights and

indicated

actions.

Strong understanding of inclusive marketing and cultural relevance in content

Hands-on experience with TV/OLV creative development and production in

partnership

with agencies

, plus e

xposure to media trafficking requirements and asset delivery workflows

Ability to manage agency relationships, feedback loops,

budget

and timelines

F

amiliarity with MLR processes and requirements that

impact

consumer marketing strategies.

Ability to successfully run multiple projects and resources concurrently on time and on

budget.

Strong self-starter, problem-solver, ability to

manage

multiple priorities and deadlines simultaneously in a cross-functional, team-based environment

Ability to build positive relationships and collaborate effectively in a matrix organization.

Commitment to an empowered and fun team culture

Ability to exercise excellent judgment and live up to the highest ethical standards.

Excellent written and verbal communication skills.

Requires approximately 20% travel

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease. Amgen application deadline is 9/30 for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position. Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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