Cajun Funding Corp
Reports to:
EVP, Global Chief Marketing Officer Department:
Marketing Location:
Atlanta, GA Revised:
June 2025 Job Summary: The Director, Field Marketing is a key leadership role which connects and translates the national marketing strategy and calendar into market specific execution. The role will build trusted partnerships with both company and franchise operating teams and partner with franchisees to invest local marketing dollars with discipline and measurable return. Success is defined by strong stakeholder relationships, effective market specific plans, and local sales and traffic growth. The role will lead a team of 3+ field marketers. Key Duties/Responsibilities: Local Marketing Planning
Develop data-driven, market-specific plans that align with the national calendar while addressing local guest needs, competitive dynamics, and operational requirements
Stakeholder Collaboration
Serve as the primary marketing liaison to franchisees and company operators – translating strategy, gathering feedback, and driving alignment on execution and KPI Partner with operations to lead regular business reviews and market meetings to ensure two-way communication
Local Media Leadership
Craft local media strategies that complement national campaigns and maximize local marketing ROI Partner with the creative and media teams on audience targeting, flighting, and creative guidelines
Capability Building
Design tools, playbooks, and training that help franchisees with local marketing Benchmark best-in-class QSR and retail practices; pilot new approaches in test markets before scaling
Budget & Compliance
Oversee local advertising funds and co-op budgets; ensure investments align to brand standards and financial guardrails.
Direct and mentor a geographically dispersed field-marketing team; set goals, provide coaching, and cultivate a culture of ownership and results Position Requirements (Education, Qualifications, Experience): 10+ years progressive marketing experience—ideally in multi-unit restaurants, retail, or franchise systems—with demonstrated ownership of local or regional marketing. Proven people-management experience leading direct and matrixed teams. Exceptional interpersonal and influencing skills; able to earn credibility with franchise owners, operators, and cross-functional executives. Strong analytical acumen; comfortable translating data into field-ready actions. Familiarity with local media buying, co-op governance, and promotional P&L impact. People & Relationship Management
– Builds high-trust, collaborative relationships; coaches team members for growth while holding them accountable for results Influencing
– Persuades diverse stakeholders including franchisees, operators, and peers, through clear rationale, data-based storytelling, and a partnership mindset Critical Thinking
– Approaches complex, market-level challenges with structured analysis, separating signal from noise to recommend the most impactful course of action Innovation
– Constantly seeks smarter, faster, and more cost-effective local marketing tactics; pilots new ideas and scales what works. Execution / Go-to-Market
– Turns plans into disciplined action, orchestrating timelines, budgets, and resources so that local campaigns launch flawlessly and deliver on targets Core Values & Behaviors Build a culture of ownership, accountability, teamwork, focus, discipline, professionalism, organizational stewardship, performance standards & rewards. Look for ways to improve ourselves and inspire others to do the same High Level of Guest Service – Internal & External – Show we care Accountability & Ownership Emotional maturity to “get it right” vs. “be right.” Keeps our commitments and acts with integrity. Willingness to serve the organization, its employees and guests, celebrates differences, respect all cultures and works together Self-Awareness of our leadership style and impact to others. ‘We’ versus ‘Me’ perspective Adaptability to needs of situation, nimble and flexible. Action oriented. Physical Requirements Employees must be able to perform the essential functions of the position with or without reasonable accommodation Ability to travel up to 50% of the time 1. If you’re hungry for a career that’s fun, fast-paced and loaded with opportunity, then you’ve come to the right place. At Church's, we’re not your typical quick service restaurant. We make real comfort food that makes a difference in peoples’ lives. And for over 60 years, our restaurant has been a place where hard-working people can get ahead and go on to do amazing things by serving others. 2. Church’s Chicken is an equal employment opportunity employer and makes hiring and employment decisions without regard to race, color, religion sex, national origin, age, disability, genetic information or any other factor prohibited by applicable law. About Us
Founded in San Antonio, Texas, in 1952, Church's Chicken is a highly recognized brand name in the Quick Service Restaurant industry and is one of the largest quick service chicken concepts in the world. Church's Chicken serves up a rich tradition of gracious Southern hospitality and freshly prepared, high quality, authentic home-style fare, to help people provide affordable, complete meals for their families. Church's menu includes its world famous Original and Spicy chicken, Tender Strips and chicken sandwiches with classic sides and hand-made from scratch honey-butter biscuits. The Church's system consists of more than 1700 locations in 25 countries and system-wide sales of $1.2 billion. Throughout the world the company operates two brands: Church's Chicken and Texas Chicken.
#J-18808-Ljbffr
EVP, Global Chief Marketing Officer Department:
Marketing Location:
Atlanta, GA Revised:
June 2025 Job Summary: The Director, Field Marketing is a key leadership role which connects and translates the national marketing strategy and calendar into market specific execution. The role will build trusted partnerships with both company and franchise operating teams and partner with franchisees to invest local marketing dollars with discipline and measurable return. Success is defined by strong stakeholder relationships, effective market specific plans, and local sales and traffic growth. The role will lead a team of 3+ field marketers. Key Duties/Responsibilities: Local Marketing Planning
Develop data-driven, market-specific plans that align with the national calendar while addressing local guest needs, competitive dynamics, and operational requirements
Stakeholder Collaboration
Serve as the primary marketing liaison to franchisees and company operators – translating strategy, gathering feedback, and driving alignment on execution and KPI Partner with operations to lead regular business reviews and market meetings to ensure two-way communication
Local Media Leadership
Craft local media strategies that complement national campaigns and maximize local marketing ROI Partner with the creative and media teams on audience targeting, flighting, and creative guidelines
Capability Building
Design tools, playbooks, and training that help franchisees with local marketing Benchmark best-in-class QSR and retail practices; pilot new approaches in test markets before scaling
Budget & Compliance
Oversee local advertising funds and co-op budgets; ensure investments align to brand standards and financial guardrails.
Direct and mentor a geographically dispersed field-marketing team; set goals, provide coaching, and cultivate a culture of ownership and results Position Requirements (Education, Qualifications, Experience): 10+ years progressive marketing experience—ideally in multi-unit restaurants, retail, or franchise systems—with demonstrated ownership of local or regional marketing. Proven people-management experience leading direct and matrixed teams. Exceptional interpersonal and influencing skills; able to earn credibility with franchise owners, operators, and cross-functional executives. Strong analytical acumen; comfortable translating data into field-ready actions. Familiarity with local media buying, co-op governance, and promotional P&L impact. People & Relationship Management
– Builds high-trust, collaborative relationships; coaches team members for growth while holding them accountable for results Influencing
– Persuades diverse stakeholders including franchisees, operators, and peers, through clear rationale, data-based storytelling, and a partnership mindset Critical Thinking
– Approaches complex, market-level challenges with structured analysis, separating signal from noise to recommend the most impactful course of action Innovation
– Constantly seeks smarter, faster, and more cost-effective local marketing tactics; pilots new ideas and scales what works. Execution / Go-to-Market
– Turns plans into disciplined action, orchestrating timelines, budgets, and resources so that local campaigns launch flawlessly and deliver on targets Core Values & Behaviors Build a culture of ownership, accountability, teamwork, focus, discipline, professionalism, organizational stewardship, performance standards & rewards. Look for ways to improve ourselves and inspire others to do the same High Level of Guest Service – Internal & External – Show we care Accountability & Ownership Emotional maturity to “get it right” vs. “be right.” Keeps our commitments and acts with integrity. Willingness to serve the organization, its employees and guests, celebrates differences, respect all cultures and works together Self-Awareness of our leadership style and impact to others. ‘We’ versus ‘Me’ perspective Adaptability to needs of situation, nimble and flexible. Action oriented. Physical Requirements Employees must be able to perform the essential functions of the position with or without reasonable accommodation Ability to travel up to 50% of the time 1. If you’re hungry for a career that’s fun, fast-paced and loaded with opportunity, then you’ve come to the right place. At Church's, we’re not your typical quick service restaurant. We make real comfort food that makes a difference in peoples’ lives. And for over 60 years, our restaurant has been a place where hard-working people can get ahead and go on to do amazing things by serving others. 2. Church’s Chicken is an equal employment opportunity employer and makes hiring and employment decisions without regard to race, color, religion sex, national origin, age, disability, genetic information or any other factor prohibited by applicable law. About Us
Founded in San Antonio, Texas, in 1952, Church's Chicken is a highly recognized brand name in the Quick Service Restaurant industry and is one of the largest quick service chicken concepts in the world. Church's Chicken serves up a rich tradition of gracious Southern hospitality and freshly prepared, high quality, authentic home-style fare, to help people provide affordable, complete meals for their families. Church's menu includes its world famous Original and Spicy chicken, Tender Strips and chicken sandwiches with classic sides and hand-made from scratch honey-butter biscuits. The Church's system consists of more than 1700 locations in 25 countries and system-wide sales of $1.2 billion. Throughout the world the company operates two brands: Church's Chicken and Texas Chicken.
#J-18808-Ljbffr