Onnit Labs, Inc.
Senior Manager, Paid Social and Digital Marketing
Remote - Austin, TX About Onnit: Onnit is an Austin, TX-based supplement company dedicated to supporting everyday heroes—those who need to be fully present and at their best, not only for themselves but also for their families, friends, and colleagues. As a trusted, serious supplement brand, we provide high-quality products with clinically studied ingredients designed to unlock a deeper mind-body connection and enhance both mental and physical performance. Unlike other supplement brands, Onnit enables strength from within, empowering individuals to operate at their peak every day. Backed by medical professionals, industry experts, and a loyal community, we are rapidly growing while staying true to our mission of total human optimization. Recognized as a
Best Place to Work in Austin
by the
Austin Business Journal , we take pride in fostering a dynamic and purpose-driven environment—and we’d love for you to be part of it. We are seeking a dynamic, results-oriented Senior Manager, Paid Social and Digital Marketing to join our marketing team. This individual will be responsible for leading the strategic planning, execution, and optimization of paid social and digital advertising platforms to enhance our brand awareness, increase DTC traffic, drive customer acquisition, and generate revenue growth. The ideal candidate has a strong background in digital marketing, particularly on paid social, and a proven track record of delivering measurable business outcomes. KEY RESPONSIBILITIES Strategic Planning & Execution:
Lead the development and execution of paid social and digital marketing strategies across multiple platforms (Facebook, Instagram, TikTok, TikTok Shop, Reddit, Google Ads, etc.) to maximize operational efficiency of the acquisition funnel Campaign Management & Optimization:
Oversee the end-to-end management of paid social campaigns, including budgeting, targeting, creative assets, and product prioritization to ensure effective performance. Continuously test new ad formats, targeting strategies, bidding approaches, and creatives to improve overall campaign performance and stay ahead of industry trends Performance Analysis and Reporting:
Analyze campaign performance metrics (CPM, CAC, CPO, ROAS, etc.) and provide actionable insights and recommendations to continuously improve performance and scale successful campaigns. Share regular performance reports to senior leadership, presenting campaign results, insights, and forecasts for future growth Cross-Department Collaboration:
Work closely with key stakeholders from Affiliate & Influencer, Brand & Creative, Customer Insights, CRM & Retention, Finance, and Tech to ensure alignment on campaign goals, messaging, and optimization strategies Budget Management:
Manage a seven-figure paid social budget; allocate spend to ensure cost-effective use of marketing dollars - minimizing CAC and maximizing ROAS ADDITIONAL RESPONSIBILITIES TikTok Shop Revenue:
Own sales targets for TikTok Shop; responsible for defining the strategy for TTS and building out the TikTok affiliate and creator program Creator & Influencer:
Collaborate with the Manager, Affiliate and Influencer to incorporate influencer assets, UGC, and whitelisting tactics in channel level campaign planning and budgeting Industry Trends & Innovation:
Stay up to date with the latest trends in social media advertising and digital marketing to keep campaigns innovative and competitive QUALIFICATIONS 8+ of experience in paid social and digital marketing, with at least 4+ years responsible for specific revenue or sales goals In-depth knowledge of paid social platforms (Facebook, Instagram, Reddit, and TikTok), Google Ads, and customer acquisition funnels; proven ability to efficiently scale a paid media strategy across multiple channels with a substantial marketing budget Ability to analyze complex data, identify trends, and make strategic recommendations. Experience with A/B testing, conversion tracking, and reporting. Familiarity with analytics tools such as Google Analytics, BI tools, and MTAs Excellent negotiation, relationship-building, and communication skills; excels as delivering well-structured, succinct deliverables (i.e. whitepapers, presentations, recommendations) for both peer-level and senior stakeholders Self-starter who with a bias towards action who thrives in a fast-paced, collaborative environment; ability to quickly prioritize, execute, and pivot based on the needs of the business Bachelor’s Degree in Marketing, Business, or related field (or equivalent professional experience) Experience in e-commerce, DTC, or consumer goods industries Full medical, dental, and vision benefits Basic Life Insurance 401(k) eligibility with company matching Flexible Vacation and time off policy $100/month wellness stipend Paid holidays Competitive compensation Fringe benefits including free access to Onnit Academy gym ; co-pay healthy meals; among many others EOE race/color/religion/sex/sexual orientation/gender identity/national origin/disability/veteran status Create a Job Alert Interested in building your career at Onnit Labs, Inc.? Get future opportunities sent straight to your email. Apply for this job
indicates a required field First Name * Last Name * Preferred First Name Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf Education School * Select... Degree * Select... Select... Are you authorized to work in the United States? * Select... Have you been employed by Unilever or any of its affiliates? * Select... Which state do you currently reside in? * Select... GDPR Disclosure * Select... When you apply to a job on this site, the personal data contained in your application will be collected byOnnit Labs, Inc. (“Controller”), which is located at4401 Freidrich Lane, Suite 302, Austin, TX78744 USA and can be contacted by emailingonnit.hr@onnit.com . Controller’s data protection officer isLewis Borg, who can be contacted atlewis.borg@unilever. Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment. Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site. Because the European Union Commission has determined that United States data privacy laws do not ensure an adequate level of protection for personal data collected from EU data subjects, the transfer will be subject to appropriate additional safeguards under the Privacy Shield. Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment. Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have to right to data portability. In addition, you may lodge a complaint with an EU supervisory authority. Do you have experience working for a DTC/ECommerce brand? * Select... How many years of experience do you have buying paid social, inclusive of Meta and TikTok? * Select... Do you have brand-sided (non-agency) in-platform experience with Meta Ads Manager? * Select... Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in Onnit Labs, Inc.’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury
Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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Remote - Austin, TX About Onnit: Onnit is an Austin, TX-based supplement company dedicated to supporting everyday heroes—those who need to be fully present and at their best, not only for themselves but also for their families, friends, and colleagues. As a trusted, serious supplement brand, we provide high-quality products with clinically studied ingredients designed to unlock a deeper mind-body connection and enhance both mental and physical performance. Unlike other supplement brands, Onnit enables strength from within, empowering individuals to operate at their peak every day. Backed by medical professionals, industry experts, and a loyal community, we are rapidly growing while staying true to our mission of total human optimization. Recognized as a
Best Place to Work in Austin
by the
Austin Business Journal , we take pride in fostering a dynamic and purpose-driven environment—and we’d love for you to be part of it. We are seeking a dynamic, results-oriented Senior Manager, Paid Social and Digital Marketing to join our marketing team. This individual will be responsible for leading the strategic planning, execution, and optimization of paid social and digital advertising platforms to enhance our brand awareness, increase DTC traffic, drive customer acquisition, and generate revenue growth. The ideal candidate has a strong background in digital marketing, particularly on paid social, and a proven track record of delivering measurable business outcomes. KEY RESPONSIBILITIES Strategic Planning & Execution:
Lead the development and execution of paid social and digital marketing strategies across multiple platforms (Facebook, Instagram, TikTok, TikTok Shop, Reddit, Google Ads, etc.) to maximize operational efficiency of the acquisition funnel Campaign Management & Optimization:
Oversee the end-to-end management of paid social campaigns, including budgeting, targeting, creative assets, and product prioritization to ensure effective performance. Continuously test new ad formats, targeting strategies, bidding approaches, and creatives to improve overall campaign performance and stay ahead of industry trends Performance Analysis and Reporting:
Analyze campaign performance metrics (CPM, CAC, CPO, ROAS, etc.) and provide actionable insights and recommendations to continuously improve performance and scale successful campaigns. Share regular performance reports to senior leadership, presenting campaign results, insights, and forecasts for future growth Cross-Department Collaboration:
Work closely with key stakeholders from Affiliate & Influencer, Brand & Creative, Customer Insights, CRM & Retention, Finance, and Tech to ensure alignment on campaign goals, messaging, and optimization strategies Budget Management:
Manage a seven-figure paid social budget; allocate spend to ensure cost-effective use of marketing dollars - minimizing CAC and maximizing ROAS ADDITIONAL RESPONSIBILITIES TikTok Shop Revenue:
Own sales targets for TikTok Shop; responsible for defining the strategy for TTS and building out the TikTok affiliate and creator program Creator & Influencer:
Collaborate with the Manager, Affiliate and Influencer to incorporate influencer assets, UGC, and whitelisting tactics in channel level campaign planning and budgeting Industry Trends & Innovation:
Stay up to date with the latest trends in social media advertising and digital marketing to keep campaigns innovative and competitive QUALIFICATIONS 8+ of experience in paid social and digital marketing, with at least 4+ years responsible for specific revenue or sales goals In-depth knowledge of paid social platforms (Facebook, Instagram, Reddit, and TikTok), Google Ads, and customer acquisition funnels; proven ability to efficiently scale a paid media strategy across multiple channels with a substantial marketing budget Ability to analyze complex data, identify trends, and make strategic recommendations. Experience with A/B testing, conversion tracking, and reporting. Familiarity with analytics tools such as Google Analytics, BI tools, and MTAs Excellent negotiation, relationship-building, and communication skills; excels as delivering well-structured, succinct deliverables (i.e. whitepapers, presentations, recommendations) for both peer-level and senior stakeholders Self-starter who with a bias towards action who thrives in a fast-paced, collaborative environment; ability to quickly prioritize, execute, and pivot based on the needs of the business Bachelor’s Degree in Marketing, Business, or related field (or equivalent professional experience) Experience in e-commerce, DTC, or consumer goods industries Full medical, dental, and vision benefits Basic Life Insurance 401(k) eligibility with company matching Flexible Vacation and time off policy $100/month wellness stipend Paid holidays Competitive compensation Fringe benefits including free access to Onnit Academy gym ; co-pay healthy meals; among many others EOE race/color/religion/sex/sexual orientation/gender identity/national origin/disability/veteran status Create a Job Alert Interested in building your career at Onnit Labs, Inc.? Get future opportunities sent straight to your email. Apply for this job
indicates a required field First Name * Last Name * Preferred First Name Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf Education School * Select... Degree * Select... Select... Are you authorized to work in the United States? * Select... Have you been employed by Unilever or any of its affiliates? * Select... Which state do you currently reside in? * Select... GDPR Disclosure * Select... When you apply to a job on this site, the personal data contained in your application will be collected byOnnit Labs, Inc. (“Controller”), which is located at4401 Freidrich Lane, Suite 302, Austin, TX78744 USA and can be contacted by emailingonnit.hr@onnit.com . Controller’s data protection officer isLewis Borg, who can be contacted atlewis.borg@unilever. Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment. Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site. Because the European Union Commission has determined that United States data privacy laws do not ensure an adequate level of protection for personal data collected from EU data subjects, the transfer will be subject to appropriate additional safeguards under the Privacy Shield. Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment. Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have to right to data portability. In addition, you may lodge a complaint with an EU supervisory authority. Do you have experience working for a DTC/ECommerce brand? * Select... How many years of experience do you have buying paid social, inclusive of Meta and TikTok? * Select... Do you have brand-sided (non-agency) in-platform experience with Meta Ads Manager? * Select... Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in Onnit Labs, Inc.’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury
Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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