Vice President, Audience Analytics Job at Hearst in New York

Vice President, Audience Analytics at Hearst — responsible for blending advanced data science with consumer insights to drive business impact across enterprise-level marketing and advertising. Reporting to the SVP of Data Product Development, this role leads and develops a high-performing, cross-functional team that combines analytics, research, and data science to unlock a deep understanding of audience behavior and engagement. This role is based in New York City.

Responsibilities

• Lead the development and execution of data-driven audience strategies that serve both enterprise-level Marketing and Ad Sales objectives.
• Manage and grow a multidisciplinary team of data scientists, analysts, and researchers, fostering a culture of creativity, innovation, and accountability.
• Build and deploy machine learning models for persona development, segmentation, and behavioral prediction.
• Activate audience insights across departments, partnering with business unit Marketing, Product, and Ad Sales teams to drive personalization, targeting, and performance measurement.
• Oversee the integration of diverse data sources—including first-party, third-party, and behavioral data—to create a unified audience view.
• Translate complex analytical and cultural insights into clear narratives and actionable business recommendations for senior leadership.
• Identify enterprise-level whitespace opportunities and design research projects that inform content ideation, competitive strategy, and creative direction.

Qualifications

• 10–15+ years of experience in data science or audience analytics, with some consumer research experience, including at least 3 years in a senior leadership role.
• Proven experience applying advanced analytics and machine learning models to segment audiences and build predictive frameworks.
• Strong understanding of both B2C Marketing and Ad Sales environments, with the ability to influence across business units.
• Exceptional storytelling and communication skills; able to synthesize data and cultural signals into compelling strategic narratives.
• Experience leading cross-functional teams and large-scale insight initiatives.
• Proficiency with tools such as Python, R, SQL, and cloud platforms like AWS or BigQuery.
• Bachelor’s degree required; Master’s preferred in a relevant field (e.g., Data Science, Marketing Analytics).

In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York City. The reasonable estimate for New York City is $260,000 to $350,000. If the role is open to candidates outside New York City, the salary range would be aligned to that specific location. A final starting salary will be based on permissible, non-discriminatory factors such as skills, experience, training, certifications, and education. Hearst provides a competitive benefits package, including medical, dental, vision, disability, and life insurance, 401(k), paid holidays and paid time off, employee assistance programs, and more.

About Us

Hearst is one of the nation’s largest global, diversified information, services and media companies. Hearst has been innovating for more than a century, leading with purpose, integrity and a culture of care, with a mission to inform audiences and improve lives. The company’s portfolio includes a wide range of assets across media, digital services, and more.

Equal Employment Opportunity

Hearst is an Equal Employment Opportunity employer. We do not discriminate in hiring on the basis of race, color, national origin, religion, creed, sex or gender, gender identity, gender expression, sexual orientation, age, physical or mental disability, military or veteran status, or any other characteristic protected by federal, state, or local law.