Associate Creative Director, Copy Job at GSW, powered by Syneos Health in Santa

Overview

GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences that involve, inspire, educate and activate people through ongoing brand journeys. At GSW Santa Monica, we foster a culture of collaboration, creativity, and continuous learning. We empower our team members to bring their unique perspectives and ideas to the table in a supportive environment that encourages growth, innovation, and excellence.

Role Overview

You inspire and reach people with just a few words. As an Associate Creative Director, Copy, you’ll be a strategic and creative leader, shaping the voice and messaging across campaigns. You’ll collaborate closely with cross-functional teams—including art, account and strategy—to deliver compelling, brand-aligned content that resonates with healthcare professionals and patients alike. This role combines creative vision, content strategy, and leadership to drive innovation and excellence in healthcare advertising.

Responsibilities

• Serve as the creative lead and “owner” of copy across assigned brands and campaigns.
• Partner with art directors on brand and concept development, ensuring cohesive visual and verbal storytelling.
• Lead the development of long-form and short-form content, maintaining brand tone, consistency, and regulatory compliance (MLR).
• Collaborate with UX, Tech, and CX teams to align content with user experience and platform requirements.
• Provide strategic input and creative leadership in client meetings and presentations.
• Participate in market research and message testing to refine promotional content.
• Mentor and manage copywriters, fostering a culture of creativity and collaboration.

Requirements

• Bachelor’s degree in advertising, marketing, communications, English, journalism, or a related field.
• 8–10 years of experience in an agency setting, with at least 6 years in pharmaceutical copy leadership.
• Exceptional copywriting, storytelling, and communication skills.
• Proven ability to manage cross-functional teams and mentor creative talent.
• Strong conceptual thinking and ability to connect abstract ideas into compelling narratives.
• Deep understanding of social platforms (e.g., X/Twitter, Instagram, YouTube) and emerging cultural trends.
• Experience navigating regulatory processes and medical/legal review (MLR).
• Ability to quickly grasp complex medical and technical content and translate it into clear, engaging messaging.

Salary and Benefits

The annual base salary for this position ranges from $140,000 to $160,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on qualifications, skills, and proficiency. Some positions may include eligibility to earn commissions/bonus based on company and/or individual performance.

Diversity, Equity & Inclusion

At GSW, we are dedicated to building a diverse, inclusive and authentic workplace. We encourage you to apply even if your past experience doesn’t align perfectly, and we’ll consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Vaccination Policy

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled). Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Some local governments or customers may have vaccine requirements; employees in those roles may need to submit proof of vaccination to stay compliant.

Equal Opportunity

Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements where required.

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