Marketing Automation Specialist (Enrollment Marketing and Communications)

Marketing Automation Specialist (Enrollment Marketing and Communications)

Join to apply for the Marketing Automation Specialist (Enrollment Marketing and Communications) role at Inside Higher Ed

Marketing Automation Specialist (Enrollment Marketing and Communications)

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Join to apply for the Marketing Automation Specialist (Enrollment Marketing and Communications) role at Inside Higher Ed

Job No: 536967

Work Type: Full Time

Location: Main Campus (Gainesville, FL)

Categories: Communications/Public Relations/Marketing, Office/Administrative/Fiscal Support

Department: 03010300 - EM-ADMIN PUBLICATIONS-COMMUNIC

Job Description

Classification Title:

Communications Specialist

Job Description:

The Division of Enrollment Management is seeking a detail-oriented and data-driven Marketing Automation Specialist to join the Enrollment Marketing and Communications team. In this role, you will collaborate with your team to increase engagement between prospective students and staff, manage email communication strategies, and maintain communication templates within our CRM system, all while staying aligned with our university brand standards and divisional priorities.

Key Responsibilities Include, But Are Not Limited To:

Communication Planning and Execution

• Collaborate with the Enrollment Marketing and Communications team to develop and execute complex communication plans to increase awareness, interest, and enrollment at the University of Florida.
• Manage and implement a comprehensive email communication strategy, including audience segmentation, personalization, testing, scheduling, automation, and deployment.
• Create and maintain communication templates within the CRM that adhere to university brand standards.
• Develop and maintain target audience reports within the CRM to deliver broadcast emails to target populations, including prospective students, current students, and alumni.
  
  

Data Analysis and Reporting

• Assist with data reporting for users of the CRM (Slate, Salesforce) and maintain strong relationships with functional clients, including the Enrollment Management team.
• Analyze current processes and suggest improvements and efficiencies to workflow content, including data analysis and reporting to support enrollment management decisions.
  
  

Other Duties

• Stay current on trends, best practices, and new marketing and communication technologies, including marketing automation platforms and email marketing software.
• Recommend using emerging communication technology to enhance marketing and communication efforts.
• Perform other related duties and responsibilities as assigned, including participating in professional development opportunities.
  
  

This position is located at the University of Florida's main campus in Gainesville, FL and may be eligible for a flexible, hybrid work arrangement in accordance with the University of Florida and Division of Enrollment Management's policies.

Expected Salary:

$50,000 annually

In Addition, We Offer The Following Exceptional Benefits:

• Health, Dental, and Vision Insurance
• State Retirement Plans
• Paid Time Off (approximately 22 days of vacation leave, 13 days of sick leave, and 11 paid holidays annually)
• Tuition Assistance (UF Employee Education Program)
• Public Service Loan Forgiveness (PSLF) Eligible Employer
  
  

For more information on benefits, please visit HR Benefits and Rewards (ufl.edu)

Minimum Requirements:

Bachelor's degree in an appropriate area and one year of relevant experience, or an equivalent combination of education and experience.

Preferred Qualifications:

• Strong verbal and written communication skills.
• Problem-solving skills with the ability to be resourceful and proactive.
• Experience with CRMs such as Salesforce, Slate, HubSpot etc.
• Google Analytics and Google Ads experience.
• Familiarity with WCAG 2.1.
• Knowledge of email compliance regulations.
• Familiarity with email marketing and marketing automation technology.
• Excellent attention to detail, accuracy and time management skills.
• Demonstrated ability to collaborate effectively with others, adapting approaches to suit the needs of various audiences.
• Ability to work effectively in a team environment.
  
  

Special Instructions To Applicants:

Applicants must upload the following documents to be considered for the position:

• Cover Letter
• Resume
• List of References
  
  

Applications must be submitted by 11:55p.m. (ET) of the posting end date.

Health Assessment Required:

No

Applications Close: 12 September 2025

To apply, visit https://explore.jobs.ufl.edu/en-us/job/536967

Our Commitment:

The University of Florida is an Equal Employment Opportunity Employer.

Hiring is contingent on eligibility to work in the U.S. The University of Florida is a public institution and is subject to all requirements under Florida Sunshine and Public Record laws. If an accommodation due to a disability is needed to apply for this position, please call 352-392- 2477 or the Florida Relay System at 800-955-8771 (TDD) or visit Accessibility at UF.

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Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Information Technology

• Industries

  Online Audio and Video Media

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