Annalect
Director, Marketing Intelligence (Data Science)
Annalect, Chicago, Illinois, United States, 60290
Overview Director, Marketing Intelligence (Data Science) at Annalect. Annalect is the Data & Technology arm of Omnicom Media Group.
If you want to know about the requirements for this role, read on for all the relevant information. Annalect’s 4,000+ innovators leverage data and technology to help clients build relationships that matter, orchestrate better marketing outcomes, and deliver advanced analytics where it’s most needed. Our team focuses on data quality standardization, improving data operations, and integrating reporting within Omni. Position Overview: This role ensures that our agency and client teams have access to timely, accurate, and reliable data to support critical business decisions. The role focuses on Marketing Intelligence competencies including data operations, governance, reporting, and AI-enabled analytics. Note:
This description captures the responsibilities, qualifications, and expectations as stated; it does not include extraneous boilerplate or unrelated content. Responsibilities
Design and optimize team workflows, systems, and tools to streamline complex processes, enhance organizational structure, and efficiently onboard new partners or vendors. Oversee the design and implementation of key analytics projects, including taxonomy naming conventions, governance and compliance monitoring, and maintaining high data quality. Navigate and mitigate roadblocks across processes and teams to ensure success in challenging engagements; support continuous evolution in response to industry and market trends. Align business priorities with broader agency and client goals by overseeing team structure, roles, and organizational design for optimal impact. Serve as an expert within the firm, expanding team knowledge and promoting a culture of ongoing learning and strategic insight. Lead the development of Marketing Intelligence capabilities, including data operations, process automation, campaign reporting, dashboard visualization, and artificial intelligence, promoting data-driven decision-making. Drive analytics innovation by developing modern metrics, applying semantic layering, and improving data outputs to sustain Omnicom's industry leadership. Manage the delivery of centralized reporting environments, intuitive data solutions, and on-demand campaign reports across agency networks, supporting global rollouts and adoption. Develop and implement a strategy for engagement and deploying reporting capabilities, including collaboration with product marketing and offshore teams. Implement governance solutions to ensure data accuracy, completeness, timeliness, and proper access, while maintaining high service levels across all data sources. Qualifications
BS/BA or MS in Business, Marketing, Statistics, Mathematics, Data Science, Information Systems, Computer Science, Engineering, or a related field. 8+ years’ experience in marketing science, advertising analytics, data operations, business intelligence, or campaign insights, ideally in a media, agency, or client environment. Knowledge of cloud technologies and project management tools; experience with Starburst, Smartsheet, or JIRA preferred. Proficiency in programmatic buying platforms and advertising technology tools; experience with DSPs, ad verification, or ad servers preferred. Proficiency in data transformation and quality tools; experience with dbt, Alteryx, or Great Expectations preferred. Expert in business intelligence technologies; direct experience with Power BI or Tableau is required; Looker or Salesforce Marketing Cloud Intelligence preferred. Experience with programming and query languages for BI purposes, including SQL; Python, JavaScript, or DAX preferred. Previous roles in supporting activation, direct response, digital investment, managed services, or in-house media teams are required. Ability to influence and manage cross-functional teams without formal authority; extensive involvement on projects with offshore, technology, operations, vendor, or agency teams required. Excellent communication skills; experience communicating across functional groups and leadership teams with varying technical backgrounds preferred. Perks & Benefits
Culture: collaborative environment with work/life balance Generous PTO, vacation days, personal days, Summer Fridays, and extended time off around holidays As part of Omnicom, access to global resources with startup-like pace for innovation Compensation & Logistics Compensation Range: $112,000—$160,000 USD. Benefits include health, vision, dental, 401(k), Healthcare FSA, Dependent Care FSA, vacation, sick days, parental leave, paid medical leave, and STD/LTD. This role is hybrid, requiring three (3) days per week in the office with two (2) days remote. In-office days may be adjusted over time based on business needs. Review Our Recruitment Privacy Notice.
#J-18808-Ljbffr
If you want to know about the requirements for this role, read on for all the relevant information. Annalect’s 4,000+ innovators leverage data and technology to help clients build relationships that matter, orchestrate better marketing outcomes, and deliver advanced analytics where it’s most needed. Our team focuses on data quality standardization, improving data operations, and integrating reporting within Omni. Position Overview: This role ensures that our agency and client teams have access to timely, accurate, and reliable data to support critical business decisions. The role focuses on Marketing Intelligence competencies including data operations, governance, reporting, and AI-enabled analytics. Note:
This description captures the responsibilities, qualifications, and expectations as stated; it does not include extraneous boilerplate or unrelated content. Responsibilities
Design and optimize team workflows, systems, and tools to streamline complex processes, enhance organizational structure, and efficiently onboard new partners or vendors. Oversee the design and implementation of key analytics projects, including taxonomy naming conventions, governance and compliance monitoring, and maintaining high data quality. Navigate and mitigate roadblocks across processes and teams to ensure success in challenging engagements; support continuous evolution in response to industry and market trends. Align business priorities with broader agency and client goals by overseeing team structure, roles, and organizational design for optimal impact. Serve as an expert within the firm, expanding team knowledge and promoting a culture of ongoing learning and strategic insight. Lead the development of Marketing Intelligence capabilities, including data operations, process automation, campaign reporting, dashboard visualization, and artificial intelligence, promoting data-driven decision-making. Drive analytics innovation by developing modern metrics, applying semantic layering, and improving data outputs to sustain Omnicom's industry leadership. Manage the delivery of centralized reporting environments, intuitive data solutions, and on-demand campaign reports across agency networks, supporting global rollouts and adoption. Develop and implement a strategy for engagement and deploying reporting capabilities, including collaboration with product marketing and offshore teams. Implement governance solutions to ensure data accuracy, completeness, timeliness, and proper access, while maintaining high service levels across all data sources. Qualifications
BS/BA or MS in Business, Marketing, Statistics, Mathematics, Data Science, Information Systems, Computer Science, Engineering, or a related field. 8+ years’ experience in marketing science, advertising analytics, data operations, business intelligence, or campaign insights, ideally in a media, agency, or client environment. Knowledge of cloud technologies and project management tools; experience with Starburst, Smartsheet, or JIRA preferred. Proficiency in programmatic buying platforms and advertising technology tools; experience with DSPs, ad verification, or ad servers preferred. Proficiency in data transformation and quality tools; experience with dbt, Alteryx, or Great Expectations preferred. Expert in business intelligence technologies; direct experience with Power BI or Tableau is required; Looker or Salesforce Marketing Cloud Intelligence preferred. Experience with programming and query languages for BI purposes, including SQL; Python, JavaScript, or DAX preferred. Previous roles in supporting activation, direct response, digital investment, managed services, or in-house media teams are required. Ability to influence and manage cross-functional teams without formal authority; extensive involvement on projects with offshore, technology, operations, vendor, or agency teams required. Excellent communication skills; experience communicating across functional groups and leadership teams with varying technical backgrounds preferred. Perks & Benefits
Culture: collaborative environment with work/life balance Generous PTO, vacation days, personal days, Summer Fridays, and extended time off around holidays As part of Omnicom, access to global resources with startup-like pace for innovation Compensation & Logistics Compensation Range: $112,000—$160,000 USD. Benefits include health, vision, dental, 401(k), Healthcare FSA, Dependent Care FSA, vacation, sick days, parental leave, paid medical leave, and STD/LTD. This role is hybrid, requiring three (3) days per week in the office with two (2) days remote. In-office days may be adjusted over time based on business needs. Review Our Recruitment Privacy Notice.
#J-18808-Ljbffr