Broward college
Vice President, Strategic Communication and Marketing
Broward college, Fort Lauderdale, Florida, us, 33336
Overview
Please ensure you read the below overview and requirements for this employment opportunity completely. Broward College, located in sunny South Florida, is one of the largest state colleges in the country. The College serves about 50,000 students with 4,000 employees and is recognized as a best-in-state employer by Forbes and a top 10 community college by the Aspen Institute. Broward College is seeking a new Vice President of Strategic Communication and Marketing to lead marketing and public relations, report to the College President, and help position Broward College as the number one destination for academic excellence. The ideal candidate will have deep expertise in the student journey and the marketing funnel up to conversion, with a proven track record in building, cultivating, and refining brands to increase visibility and strengthen the institution’s reputation.
Key Responsibilities
Strategic Planning & Implementation: Work with the President to shape and execute a comprehensive, action-oriented marketing and public relations strategy that aligns with the College's mission.
Value Proposition & Positioning: Craft and cast a compelling value proposition to prospective students, highlighting the strengths, uniqueness, and opportunities Broward College offers.
Student Lifecycle & Conversion: Analyze and map the entire student life cycle, focusing on conversion rates at every stage of the student experience.
Market Research & Analysis: Routinely examine the market to address key questions, including:
What’s the current and future state of the market landscape?
Who makes up our student population in terms of demographics and psychographics?
Which programs attract the most enrollments, and what drives their popularity?
Measurement & Analytics: Design, manage, and report outcome measurements for each initiative; review site analytics and optimize search engine optimization, internet advertising, and the effective development and integration of social media with traditional marketing.
Brand & Communications Leadership: Provide strategic direction for college-wide marketing and communications, including branding, creative services, outreach services and integrated campaigns, institutional advertising, social media, public/media relations, communications, community engagement, and outreach activities.
Media & Crisis Communications: Understand and embrace the role of traditional media in a comprehensive, strategic communications action plan to achieve organizational goals; manage crisis communications using NIMS/ICS protocols.
Collaboration to Improve Retention: Work closely with Student Services to understand and develop strategies to bolster student retention and completion rates.
Team Leadership: Lead, coach, and develop a marketing and public relations professional team, ensuring alignment with the College's strategic objectives; collaborate with other departments, faculty, and external stakeholders to ensure a unified marketing and public relations approach.
Qualifications
Master’s degree in marketing, communications, or related field.
A minimum of 10 years of experience in marketing, communications, or a related field, including five years in management.
A strategic thinker with the ability to develop a long-term strategic marketing plan as well as the ability to acknowledge and seize imminent opportunities.
A leader who knows how to execute and operationalize a vision.
A detail-oriented, creative, proactive, dynamic, and positive professional.
Exceptional communication and interpersonal skills, with the ability to inspire and mobilize diverse teams and stakeholders.
Strong ethical standards and a commitment to Broward College’s values and mission.
An equivalent combination of education and experience may be considered.
Our Culture At Broward College, our leaders embody a culture of competence, care, character, composure, and courage. We prioritize serving each other and our students through high-quality guidance, mutual respect, resilience, and fair, thoughtful decision-making, all while upholding integrity, transparency, and honesty.
Benefits
Healthcare Insurance (Medical, Dental & Vision)
Retirement Options – Florida Retirement System (FRS) Pension Plan or the FRS Investment Plan
Wellness Program
Vacation/Paid Time Off
Winter and Spring Break College Closures
Paid Parental Leave
Tuition Reimbursement and Tuition Assistance (available to employees and family members)
About Broward College Broward College is a nationally ranked institution of higher education in Broward County, Florida, providing residents and non-residents with access to high-quality, affordable education. The College offers certificate programs, two-year transfer degrees, two-year career degrees, bachelor’s degrees, and continuing education courses. Broward College is the largest institution of higher education in Broward County, serving approximately 50,000 students annually. Around half of our students are Pell grant recipients, and approximately half are first-generation college students. With more than 4,000 colleagues, Broward College serves as a critical economic engine for Broward County, generating more than 1.7 billion in economic impact and driving opportunities for economic mobility. The College has been repeatedly recognized as one of the top 10 community colleges in America by the Aspen Institute, and recognized for its transformational work by the College and University Professional Association for Human Resources (CUPA-HR) 2022 National HR Excellence Award.
Job Details
Job Title: Vice President, Strategic Communication and Marketing
Position Number: P0076834
Job Status: Full time Regular
Department: Senior Executive Management
Location: Willis Holcombe Center
Pay Grade: 111
Salary: $150,000 - $185,000 (Salary commensurate with education and experience)
Work Shift: First Shift
Work Schedule: Monday-Friday; varies
Hours Per Week: 37.5
Posting End Date: Open Until Filled
Designated Essential Personnel: Yes
FLSA Status: Exempt
Position Classification: Administrators
Special Instructions To Applicant: For positions requiring a degree, official transcripts are required upon hire; unofficial transcripts acceptable during the application process and must be attached to the online application. If unable to attach documents, please email or fax transcripts to the designated address with the position name and number. Foreign transcripts require an equivalency statement from a certified transcript evaluation service; the report must be attached with the application and submitted by the application deadline. All required documents must be received by the posting end date.
Seniority Executive
Employment Type Full-time
Job Function Marketing and Sales
Industries Higher Education
Disclaimer The intent of this description is to illustrate the types of duties and responsibilities that will be required of positions given this title and should not be interpreted as describing all the specific duties and responsibilities that may be required in any particular position. Broward College reserves the right to revise or change job duties, hours, and responsibilities. Employment is contingent upon successful completion of the required background screening process. Broward College uses E-Verify to check employee eligibility to work in the United States. The College is an equal opportunity employer and strongly encourages applications from eligible veterans and spouses of veterans, underrepresented groups, including minorities, women, and persons with disabilities. For inquiries regarding Title IX and the college’s non-discrimination policies, contact the Vice President for Talent and Culture. The College does not discriminate on the basis of age, color, disability, gender identity, genetic information, national origin, race, religion, sexual orientation or any other protected classification. Applicants needing accommodations should contact the Talent and Culture Department.
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Please ensure you read the below overview and requirements for this employment opportunity completely. Broward College, located in sunny South Florida, is one of the largest state colleges in the country. The College serves about 50,000 students with 4,000 employees and is recognized as a best-in-state employer by Forbes and a top 10 community college by the Aspen Institute. Broward College is seeking a new Vice President of Strategic Communication and Marketing to lead marketing and public relations, report to the College President, and help position Broward College as the number one destination for academic excellence. The ideal candidate will have deep expertise in the student journey and the marketing funnel up to conversion, with a proven track record in building, cultivating, and refining brands to increase visibility and strengthen the institution’s reputation.
Key Responsibilities
Strategic Planning & Implementation: Work with the President to shape and execute a comprehensive, action-oriented marketing and public relations strategy that aligns with the College's mission.
Value Proposition & Positioning: Craft and cast a compelling value proposition to prospective students, highlighting the strengths, uniqueness, and opportunities Broward College offers.
Student Lifecycle & Conversion: Analyze and map the entire student life cycle, focusing on conversion rates at every stage of the student experience.
Market Research & Analysis: Routinely examine the market to address key questions, including:
What’s the current and future state of the market landscape?
Who makes up our student population in terms of demographics and psychographics?
Which programs attract the most enrollments, and what drives their popularity?
Measurement & Analytics: Design, manage, and report outcome measurements for each initiative; review site analytics and optimize search engine optimization, internet advertising, and the effective development and integration of social media with traditional marketing.
Brand & Communications Leadership: Provide strategic direction for college-wide marketing and communications, including branding, creative services, outreach services and integrated campaigns, institutional advertising, social media, public/media relations, communications, community engagement, and outreach activities.
Media & Crisis Communications: Understand and embrace the role of traditional media in a comprehensive, strategic communications action plan to achieve organizational goals; manage crisis communications using NIMS/ICS protocols.
Collaboration to Improve Retention: Work closely with Student Services to understand and develop strategies to bolster student retention and completion rates.
Team Leadership: Lead, coach, and develop a marketing and public relations professional team, ensuring alignment with the College's strategic objectives; collaborate with other departments, faculty, and external stakeholders to ensure a unified marketing and public relations approach.
Qualifications
Master’s degree in marketing, communications, or related field.
A minimum of 10 years of experience in marketing, communications, or a related field, including five years in management.
A strategic thinker with the ability to develop a long-term strategic marketing plan as well as the ability to acknowledge and seize imminent opportunities.
A leader who knows how to execute and operationalize a vision.
A detail-oriented, creative, proactive, dynamic, and positive professional.
Exceptional communication and interpersonal skills, with the ability to inspire and mobilize diverse teams and stakeholders.
Strong ethical standards and a commitment to Broward College’s values and mission.
An equivalent combination of education and experience may be considered.
Our Culture At Broward College, our leaders embody a culture of competence, care, character, composure, and courage. We prioritize serving each other and our students through high-quality guidance, mutual respect, resilience, and fair, thoughtful decision-making, all while upholding integrity, transparency, and honesty.
Benefits
Healthcare Insurance (Medical, Dental & Vision)
Retirement Options – Florida Retirement System (FRS) Pension Plan or the FRS Investment Plan
Wellness Program
Vacation/Paid Time Off
Winter and Spring Break College Closures
Paid Parental Leave
Tuition Reimbursement and Tuition Assistance (available to employees and family members)
About Broward College Broward College is a nationally ranked institution of higher education in Broward County, Florida, providing residents and non-residents with access to high-quality, affordable education. The College offers certificate programs, two-year transfer degrees, two-year career degrees, bachelor’s degrees, and continuing education courses. Broward College is the largest institution of higher education in Broward County, serving approximately 50,000 students annually. Around half of our students are Pell grant recipients, and approximately half are first-generation college students. With more than 4,000 colleagues, Broward College serves as a critical economic engine for Broward County, generating more than 1.7 billion in economic impact and driving opportunities for economic mobility. The College has been repeatedly recognized as one of the top 10 community colleges in America by the Aspen Institute, and recognized for its transformational work by the College and University Professional Association for Human Resources (CUPA-HR) 2022 National HR Excellence Award.
Job Details
Job Title: Vice President, Strategic Communication and Marketing
Position Number: P0076834
Job Status: Full time Regular
Department: Senior Executive Management
Location: Willis Holcombe Center
Pay Grade: 111
Salary: $150,000 - $185,000 (Salary commensurate with education and experience)
Work Shift: First Shift
Work Schedule: Monday-Friday; varies
Hours Per Week: 37.5
Posting End Date: Open Until Filled
Designated Essential Personnel: Yes
FLSA Status: Exempt
Position Classification: Administrators
Special Instructions To Applicant: For positions requiring a degree, official transcripts are required upon hire; unofficial transcripts acceptable during the application process and must be attached to the online application. If unable to attach documents, please email or fax transcripts to the designated address with the position name and number. Foreign transcripts require an equivalency statement from a certified transcript evaluation service; the report must be attached with the application and submitted by the application deadline. All required documents must be received by the posting end date.
Seniority Executive
Employment Type Full-time
Job Function Marketing and Sales
Industries Higher Education
Disclaimer The intent of this description is to illustrate the types of duties and responsibilities that will be required of positions given this title and should not be interpreted as describing all the specific duties and responsibilities that may be required in any particular position. Broward College reserves the right to revise or change job duties, hours, and responsibilities. Employment is contingent upon successful completion of the required background screening process. Broward College uses E-Verify to check employee eligibility to work in the United States. The College is an equal opportunity employer and strongly encourages applications from eligible veterans and spouses of veterans, underrepresented groups, including minorities, women, and persons with disabilities. For inquiries regarding Title IX and the college’s non-discrimination policies, contact the Vice President for Talent and Culture. The College does not discriminate on the basis of age, color, disability, gender identity, genetic information, national origin, race, religion, sexual orientation or any other protected classification. Applicants needing accommodations should contact the Talent and Culture Department.
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