Balchem
Trade & Event Marketing Specialist
The Trade & Event Marketing Specialist will play a critical role in planning, coordinating, and executing trade shows, industry symposia, advisory boards, sales support programs, and internal sales meetings for Balchem's Animal Health & Nutrition (ANH) business. This position ensures flawless event execution, strong brand presence, and alignment with strategic marketing objectives to drive engagement with customers, partners, and industry stakeholders. Essential Functions: Event Planning & Execution Manage end-to-end logistics for trade shows, conferences, symposia, and advisory boards, including booth design, vendor coordination, shipping, and on-site support. Coordinate internal events such as global and regional sales meetings, ensuring alignment with business goals and brand standards. Manage and coordinate sales support programs with sales, marketing, procurement, and finance. Develop and maintain program timelines, budgets, and post-event reports. Marketing & Brand Activation Collaborate with marketing and commercial teams to create impactful event experiences that showcase Balchem's ANH solutions. Ensure consistent brand messaging across all event materials, signage, and presentations. Support development of promotional campaigns and digital assets to drive event attendance and engagement. Stakeholder Collaboration Partner with sales, technical services, and product management teams to align event objectives with business priorities. Manage relationships with external vendors, agencies, and industry associations. Measurement & Reporting Track event/program ROI, lead generation, and engagement metrics. Provide post-event analysis and recommendations for continuous improvement. KPIs & Success Metrics Event Execution 100% on-time delivery of event milestones (planning, logistics, execution). Maintain event budget within 5% variance. Lead Generation Achieve targeted number of qualified leads per event (as defined by sales). Engagement Increase booth traffic and attendee engagement by 20% year-over-year. Achieve ?90% satisfaction score from internal stakeholders and attendees (post-event survey). ROI Demonstrate positive ROI for major trade shows and symposia (measured by leads, conversions, and brand exposure). Process Improvement Implement at least 2 new event marketing innovations or efficiency improvements annually. Requirements: Education: Bachelor's degree in Marketing, Communications, Business, or related field. 1-3 years in trade show/event marketing, preferably in B2B or animal health/nutrition industries. Proven experience managing multiple events simultaneously. Strong project management and organizational skills. Excellent communication and interpersonal abilities. Proficiency in Microsoft Office; experience with event management software and CRM tools a plus. Ability to travel domestically and internationally (up to 30%). Balchem is committed to a workplace culture that values and promotes diversity, inclusion, equal employment opportunities, and a work environment free of harassment and hostility. The expected salary for this position is $450,000 - $650,000 annually.
The Trade & Event Marketing Specialist will play a critical role in planning, coordinating, and executing trade shows, industry symposia, advisory boards, sales support programs, and internal sales meetings for Balchem's Animal Health & Nutrition (ANH) business. This position ensures flawless event execution, strong brand presence, and alignment with strategic marketing objectives to drive engagement with customers, partners, and industry stakeholders. Essential Functions: Event Planning & Execution Manage end-to-end logistics for trade shows, conferences, symposia, and advisory boards, including booth design, vendor coordination, shipping, and on-site support. Coordinate internal events such as global and regional sales meetings, ensuring alignment with business goals and brand standards. Manage and coordinate sales support programs with sales, marketing, procurement, and finance. Develop and maintain program timelines, budgets, and post-event reports. Marketing & Brand Activation Collaborate with marketing and commercial teams to create impactful event experiences that showcase Balchem's ANH solutions. Ensure consistent brand messaging across all event materials, signage, and presentations. Support development of promotional campaigns and digital assets to drive event attendance and engagement. Stakeholder Collaboration Partner with sales, technical services, and product management teams to align event objectives with business priorities. Manage relationships with external vendors, agencies, and industry associations. Measurement & Reporting Track event/program ROI, lead generation, and engagement metrics. Provide post-event analysis and recommendations for continuous improvement. KPIs & Success Metrics Event Execution 100% on-time delivery of event milestones (planning, logistics, execution). Maintain event budget within 5% variance. Lead Generation Achieve targeted number of qualified leads per event (as defined by sales). Engagement Increase booth traffic and attendee engagement by 20% year-over-year. Achieve ?90% satisfaction score from internal stakeholders and attendees (post-event survey). ROI Demonstrate positive ROI for major trade shows and symposia (measured by leads, conversions, and brand exposure). Process Improvement Implement at least 2 new event marketing innovations or efficiency improvements annually. Requirements: Education: Bachelor's degree in Marketing, Communications, Business, or related field. 1-3 years in trade show/event marketing, preferably in B2B or animal health/nutrition industries. Proven experience managing multiple events simultaneously. Strong project management and organizational skills. Excellent communication and interpersonal abilities. Proficiency in Microsoft Office; experience with event management software and CRM tools a plus. Ability to travel domestically and internationally (up to 30%). Balchem is committed to a workplace culture that values and promotes diversity, inclusion, equal employment opportunities, and a work environment free of harassment and hostility. The expected salary for this position is $450,000 - $650,000 annually.