CoverMyMeds
Product Marketing Manager
McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve we care. What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow's health today, we want to hear from you. We are seeking a proactive and collaborative
Product Marketing Manager
to support and advance initiatives that support the growth of our innovative products, specifically within the provider category. This role is responsible for developing and executing go-to-market (GTM) plans and marketing initiatives that equip sales teams with the tools, messaging, and insights needed to engage diverse customer audiences and drive commercial success. The ideal candidate brings a strong understanding of B2B healthcare marketing, thrives in a matrixed environment, and demonstrates leadership through influence. As a self-starter with an intellectual curiosity and motivation to deliver results, you will gain subject matter expertise of how our products and solutions benefit our various customers across our healthcare network. You will collaborate deeply with Marketing, Product, Sales, Operations, and stakeholders to execute work. Strong presentation and communication skills with organizational presence are critical for this role. The CoverMyMeds marketing organization has a primary role of Commercial Marketing. We are rooted in McKesson's values, have a caring and fun culture, and work as one-team in an integrated operating model. You should be wired to be inclusive, creative, curious, Customer-First, and results-driven. Key Responsibilities: Commercial Marketing & Planning:
Translate high-level business direction into actionable GTM plans to support commercial goals for medication access, prior authorization and real-time prescription benefit products. Support cross-functional planning sessions with product, sales, and analytics teams to align on GTM priorities. Translate market insights into actionable marketing plans and campaigns. Drive alignment across teams to ensure timely execution of deliverables.
Product Positioning and Messaging:
Develop and maintain compelling product positioning and messaging informed by voice of the customer (VOC), competitive intelligence, and market trends. Create a strong partnership with our Brand team to create compelling value stories, content, and communications. Ensure consistency across internal and external communications.
Sales Enablement & Campaign Execution:
Define and prioritize sales enablement initiatives to support immediate and future business needs. Tools may include market intelligence briefs, pitch decks, and product briefs to support sales success. Act as a key partner to sales for training and ongoing support. Apply data and feedback to measure enablement impact and refine tools and messaging. Partner with demand generation teams to develop and execute integrated campaigns that drive awareness and pipeline growth. Track and report on campaign performance and marketing KPIs.
Market & Customer Insights:
Partner with the market research lead to gather and synthesize light market and market intelligence insights that inform product marketing strategies. Synthesize insights into recommendations that shape product roadmap and marketing priorities. Apply insights to refine messaging and optimize tools that support sales engagement.
Required: 6+ years of experience in business-to-business marketing, preferably in healthcare technology or another area of healthcare. Proven ability to lead cross-functional initiatives and influence without direct authority. Strong written and verbal communication skills. Ability to manage multiple tasks and deadlines with attention to detail. Comfortable working with data to support marketing decisions. Collaborative mindset and willingness to work in teams. Preferred: Familiarity with healthcare regulatory and compliance considerations. Prior experience in product marketing or GTM strategy roles. Education: 4-year bachelor's degree in Marketing, Business or related field required Physical Requirements: General office demands Travel: Up to 20% We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. Our Base Pay Range for this position
$76,100 - $126,800 McKesson is an Equal Opportunity Employer. McKesson provides equal employment opportunities to applicants and employees and is committed to a diverse and inclusive environment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age or genetic information.
McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve we care. What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow's health today, we want to hear from you. We are seeking a proactive and collaborative
Product Marketing Manager
to support and advance initiatives that support the growth of our innovative products, specifically within the provider category. This role is responsible for developing and executing go-to-market (GTM) plans and marketing initiatives that equip sales teams with the tools, messaging, and insights needed to engage diverse customer audiences and drive commercial success. The ideal candidate brings a strong understanding of B2B healthcare marketing, thrives in a matrixed environment, and demonstrates leadership through influence. As a self-starter with an intellectual curiosity and motivation to deliver results, you will gain subject matter expertise of how our products and solutions benefit our various customers across our healthcare network. You will collaborate deeply with Marketing, Product, Sales, Operations, and stakeholders to execute work. Strong presentation and communication skills with organizational presence are critical for this role. The CoverMyMeds marketing organization has a primary role of Commercial Marketing. We are rooted in McKesson's values, have a caring and fun culture, and work as one-team in an integrated operating model. You should be wired to be inclusive, creative, curious, Customer-First, and results-driven. Key Responsibilities: Commercial Marketing & Planning:
Translate high-level business direction into actionable GTM plans to support commercial goals for medication access, prior authorization and real-time prescription benefit products. Support cross-functional planning sessions with product, sales, and analytics teams to align on GTM priorities. Translate market insights into actionable marketing plans and campaigns. Drive alignment across teams to ensure timely execution of deliverables.
Product Positioning and Messaging:
Develop and maintain compelling product positioning and messaging informed by voice of the customer (VOC), competitive intelligence, and market trends. Create a strong partnership with our Brand team to create compelling value stories, content, and communications. Ensure consistency across internal and external communications.
Sales Enablement & Campaign Execution:
Define and prioritize sales enablement initiatives to support immediate and future business needs. Tools may include market intelligence briefs, pitch decks, and product briefs to support sales success. Act as a key partner to sales for training and ongoing support. Apply data and feedback to measure enablement impact and refine tools and messaging. Partner with demand generation teams to develop and execute integrated campaigns that drive awareness and pipeline growth. Track and report on campaign performance and marketing KPIs.
Market & Customer Insights:
Partner with the market research lead to gather and synthesize light market and market intelligence insights that inform product marketing strategies. Synthesize insights into recommendations that shape product roadmap and marketing priorities. Apply insights to refine messaging and optimize tools that support sales engagement.
Required: 6+ years of experience in business-to-business marketing, preferably in healthcare technology or another area of healthcare. Proven ability to lead cross-functional initiatives and influence without direct authority. Strong written and verbal communication skills. Ability to manage multiple tasks and deadlines with attention to detail. Comfortable working with data to support marketing decisions. Collaborative mindset and willingness to work in teams. Preferred: Familiarity with healthcare regulatory and compliance considerations. Prior experience in product marketing or GTM strategy roles. Education: 4-year bachelor's degree in Marketing, Business or related field required Physical Requirements: General office demands Travel: Up to 20% We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. Our Base Pay Range for this position
$76,100 - $126,800 McKesson is an Equal Opportunity Employer. McKesson provides equal employment opportunities to applicants and employees and is committed to a diverse and inclusive environment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age or genetic information.