Daviselen Advertising is hiring: Digital Media Planner in Los Angeles

A passionate and self-motivated individual, adept at managing multicultural digital media plans and campaigns, leveraging data-driven, innovative, and creative ideas.

Duties & Responsibilities

• Write RFPs / RFIs (one sheet briefs to partners)
• Vet different partners in partner selection process to build a comprehensive media plan
• Bring partnership ideas to be evaluated for future media plans and campaigns
• Collaborate with media team and/or account services to establish media objectives and strategies for advertising campaigns
• Promote synergy between multicultural and general market digital plans to help enhance effectiveness as well as efficiencies for the agency clients
• Assist and implement the management of daily tasks in support of the digital media product
• Evaluate communication goals of potential media plans and make best recommendation
• Monitor digital campaigns to ensure pacing and delivery
• Manage campaign budgets
• Ability to act as a mentor to junior team members on digital acumen and knowledge
• Study demographic data and consumer profiles to identify desired target audiences
• Evaluate editorial content, ratings and audience composition of a wide range of digital channels/partners to determine which would most effectively reach the target audience
• Conduct media research, evaluate data; develop points of view; understand system applications; and understand various media and their applications against Client strategies/goals
• Keep current on media trends

Qualifications

1. 2-3 years of digital agency experience with working knowledge of:
   • Data management platforms
   • Programmatic buying landscape
2. Experience working with partners, media brief / RFP
3. Experience handling negotiations and contracts with partners and holding them accountable to agreed upon KPIs
4. Experience in collaborating with the broader media and digital teams to develop media strategies and tactics to effectively target the diverse consumer in multiple U.S. markets
5. We value opinions at all levels and embrace collaboration – candidate should be motivated and a self-starter
6. Strong mathematical abilities, attention to detail and ability to multi-task required