Join to apply for the Sr. Director of Brand Marketing role at Smashburger .
This range is provided by Smashburger. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$160,000.00/yr - $175,000.00/yr
Direct message the job poster from Smashburger
Recruiting Expert | Driving Hiring Excellence & Candidate Experience
Leaning in is what the Smash in Smashburger is all about!
At Smashburger, we don’t just make burgers—we create crave-worthy moments that keep guests coming back for more. We believe the more you lean in in life, the more you get out! We chase greatness, play as one team, and lead with bold action. You'll be part of a team that works hard and cares deeply—where passion and dedication are just as important as skill. At Smashburger, we live by our values:
- Stay Hungry – Move fast and strive for excellence.
- Make Room – Stay humble, listen, and always be learning.
- Have Each Other’s Backs – Spirit of family fun.
- Take Pride – Our guests come first, always.
- Walk the Walk – Integrity matters.
If this sounds like your kind of place, we’d love to have you on the team!
Reports To: Vice President of Marketing
The Role
The Brand Marketing Director is a strategic brand leader and team builder responsible for driving Smashburger’s national and regional marketing strategies. This role will lead campaigns that elevate brand awareness, build guest loyalty, and support revenue growth across our company-owned and franchised locations. This individual will collaborate cross-functionally with culinary, operations, digital, and franchise teams to deliver integrated, innovative campaigns that fuel guest traffic and brand buzz.
What You’ll Do
- Brand Leadership: Own and evolve the Smashburger brand voice, look, and feel across all marketing touchpoints—from digital to in-store to national campaigns.
- Strategic Planning: Develop and execute short- and long-term marketing plans that drive sales, traffic, and guest engagement.
- Campaign Management: Lead all product launches, LTOs (limited time offers), seasonal promotions, and brand activations from ideation to execution.
- Team Leadership: Lead, mentor, and grow a high-performing brand marketing team, fostering creativity, accountability, and collaboration.
- Data-Driven Insights: Analyze marketing performance metrics and guest insights to optimize campaigns and guide strategic decisions.
What it Takes
- 10+ years of progressive marketing experience, preferably in QSR, fast casual, or consumer lifestyle brands.
- 3+ years of team leadership experience.
- Proven success building and executing integrated marketing plans that drive measurable results.
- Strong grasp of brand strategy, digital marketing, paid media, social media marketing, PR, creative development, and consumer insights.
- Experience working with franchise organizations is a strong plus.
- Excellent communication, presentation, and cross-functional collaboration skills.
- A scrappy, roll-up-your-sleeves mindset—ready to hustle and innovate.
Additional Must Haves:
- Must reside in Denver, CO, and be able to work in a hybrid office environment.
Why You’ll Love It Here
- Culture of Growth: We believe in leveling up—for our guests, our team, and ourselves.
- Work with Passionate People: Our team is all-in, committed to excellence, and ready to smash barriers together.
- Competitive Compensation & Perks: Because we value top talent who bring their A-game every day.
Seniority level
- Director
Employment type
- Full-time
Job function
- Marketing
- Restaurants
Referrals increase your chances of interviewing at Smashburger by 2x
Get notified about new Director of Brand Marketing jobs in Denver, CO .
Denver, CO $150,000.00-$170,000.00 6 months ago
Littleton, CO $200,000.00-$300,000.00 2 weeks ago
Regional Director of Marketing and Sales
Founding Head of Product Marketing (Denver)
Denver, CO $120,000.00-$180,000.00 5 days ago
EverHealth - Head of Growth Marketing (Remote US)
Denver, CO $170,000.00-$190,000.00 1 day ago
Senior Director of Marketing - Advanced Surgical
Director, Product Marketing, Custody & Wealth
EverHealth - Head of Product Marketing (Remote, US)
Director of Product Marketing - Accountants & Partners
Denver, CO $179,000.00-$246,000.00 2 days ago
Denver, CO $80,000.00-$95,000.00 4 days ago
Denver, CO $140,000.00-$170,000.00 3 weeks ago
Denver, CO $180,000.00-$245,000.00 2 weeks ago
Denver, CO $80,000.00-$95,000.00 1 month ago
Denver, CO $165,000.00-$235,000.00 2 weeks ago
Aurora, CO $115,000.00-$150,000.00 1 day ago
(Remote US and Canada) Head of Product - $100K Base + Bonus / 1% Equity - Negotiable!
Denver, CO $250,000.00-$300,000.00 2 days ago
Denver, CO $80,000.00-$95,000.00 3 weeks ago
#J-18808-Ljbffr