Navistar
Senior Specialist, Digital Marketing Operations - CONTRACT
Navistar, Lisle, Illinois, United States, 60532
Overview
We are looking for a highly analytical and detail-oriented Contract Sr. Digital Marketing Operations Specialist to optimize and scale our digital marketing infrastructure through impactful use cases and AI-led initiatives. This role will support ongoing workstreams in Lead Generation & Management, Marketing Asset migration to Adobe AEM, and optimization of Marketing Performance dashboards and adoption. This role will impact efforts in developing seamless and efficient marketing operations. This is a contract (temporary) role requiring 4 days per week onsite at our Corporate Headquarters in Lisle, IL. Responsibilities
Digital Marketing Infrastructure Support successful scaling of future-forward approaches to lead generation and management efforts. Develop Business Requirements and Functional Requirements documents to support efforts such as migration of marketing assets to Adobe AEM. Develop Business Requirements and Functional Requirements documents to support ongoing efforts with tie-in to Digital Marketing needs and scope. Oversee the utilization and adoption of tools such as Sales App to inform future investments. Marketing Performance Measurement and Optimization Oversee ongoing backlog and prioritization of Performance dashboard evolution and support adoption of insights generation and application in future campaign design and operations. Serve as a liaison across cross-functional and marketing team members to support content and discussions at forums such as Marketing Collaboration Board and Marketing Performance Board. Minimum Requirements
Bachelor\'s degree At least 5 years of internet marketing experience OR Master\'s degree At least 3 years of internet marketing experience OR At least 7 years of internet marketing experience Additional Requirements
Qualified candidates, excluding current employees, must be legally authorized on an unrestricted basis (US Citizen, Legal Permanent Resident, Refugee or Asylee) to be employed in the United States. We do not anticipate providing employment-related work sponsorship for this position (e.g., H-1B status). Desired Skills
Proven experience in marketing operations or related field. Prior experience in working with/managing agency partner relationships Experience in B2B marketing, especially in Heavy Equipment Manufacturing, Industrials, Power Sports Equipment, etc. Solid understanding of lead lifecycle management, attribution modeling, and funnel metrics. Experience with marketing automation, CRM integration, and campaign execution. Strong experience in process design and optimization Bachelor’s degree in Marketing, Business, Analytics, or a related field is preferred Excellent project management and communication skills. Analytical – insights generation, visualization and reporting. Cross-functional collaboration – enjoys connecting and collaborating with peers and stakeholders across functions Strong problem-solving skills and attention to detail Benefits and Compensation
We provide a competitive total rewards package which includes market-based compensation, health benefits, 401(k) match, tuition assistance, EAP, legal insurance, an employee discount program, and more. For this position, the salary range will be commensurate with the candidate’s skills, knowledge and experience. Learn more about our comprehensive benefits package at the benefits page. Company Overview
ABOUT TRATON: With its brands Scania, MAN, International, and Volkswagen Truck & Bus, TRATON is the parent and holding company of the TRATON GROUP and one of the world’s leading commercial vehicle manufacturers. The Group’s product portfolio comprises trucks, buses, and light-duty commercial vehicles. Transforming Transportation Together. This underlines the Company’s ambition to have a lasting and sustainable impact on the commercial vehicle business and on the Group’s commercial growth. ABOUT INTERNATIONAL: Based in Lisle, Illinois, International Motors, LLC creates solutions that deliver greater uptime and productivity to customers throughout the full operation of our commercial vehicles. We build International trucks and engines and IC Bus school and commercial buses. We also develop Fleetrite aftermarket parts. Our vision is to accelerate the impact of sustainable mobility to create a cleaner, safer world. As of 2021, we joined TRATON GROUP. For more, visit International.com. International Motors, LLC is d/b/a International Motors USA in Illinois, Missouri, New Jersey, Ohio, Texas, and Utah. EEO Statement
We are an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. If you require a reasonable accommodation to access the online application system or participate in the interview process due to a disability, please email HUB@International.com to request assistance. Kindly specify Job Requisition Number / Job Title and Location in response.
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We are looking for a highly analytical and detail-oriented Contract Sr. Digital Marketing Operations Specialist to optimize and scale our digital marketing infrastructure through impactful use cases and AI-led initiatives. This role will support ongoing workstreams in Lead Generation & Management, Marketing Asset migration to Adobe AEM, and optimization of Marketing Performance dashboards and adoption. This role will impact efforts in developing seamless and efficient marketing operations. This is a contract (temporary) role requiring 4 days per week onsite at our Corporate Headquarters in Lisle, IL. Responsibilities
Digital Marketing Infrastructure Support successful scaling of future-forward approaches to lead generation and management efforts. Develop Business Requirements and Functional Requirements documents to support efforts such as migration of marketing assets to Adobe AEM. Develop Business Requirements and Functional Requirements documents to support ongoing efforts with tie-in to Digital Marketing needs and scope. Oversee the utilization and adoption of tools such as Sales App to inform future investments. Marketing Performance Measurement and Optimization Oversee ongoing backlog and prioritization of Performance dashboard evolution and support adoption of insights generation and application in future campaign design and operations. Serve as a liaison across cross-functional and marketing team members to support content and discussions at forums such as Marketing Collaboration Board and Marketing Performance Board. Minimum Requirements
Bachelor\'s degree At least 5 years of internet marketing experience OR Master\'s degree At least 3 years of internet marketing experience OR At least 7 years of internet marketing experience Additional Requirements
Qualified candidates, excluding current employees, must be legally authorized on an unrestricted basis (US Citizen, Legal Permanent Resident, Refugee or Asylee) to be employed in the United States. We do not anticipate providing employment-related work sponsorship for this position (e.g., H-1B status). Desired Skills
Proven experience in marketing operations or related field. Prior experience in working with/managing agency partner relationships Experience in B2B marketing, especially in Heavy Equipment Manufacturing, Industrials, Power Sports Equipment, etc. Solid understanding of lead lifecycle management, attribution modeling, and funnel metrics. Experience with marketing automation, CRM integration, and campaign execution. Strong experience in process design and optimization Bachelor’s degree in Marketing, Business, Analytics, or a related field is preferred Excellent project management and communication skills. Analytical – insights generation, visualization and reporting. Cross-functional collaboration – enjoys connecting and collaborating with peers and stakeholders across functions Strong problem-solving skills and attention to detail Benefits and Compensation
We provide a competitive total rewards package which includes market-based compensation, health benefits, 401(k) match, tuition assistance, EAP, legal insurance, an employee discount program, and more. For this position, the salary range will be commensurate with the candidate’s skills, knowledge and experience. Learn more about our comprehensive benefits package at the benefits page. Company Overview
ABOUT TRATON: With its brands Scania, MAN, International, and Volkswagen Truck & Bus, TRATON is the parent and holding company of the TRATON GROUP and one of the world’s leading commercial vehicle manufacturers. The Group’s product portfolio comprises trucks, buses, and light-duty commercial vehicles. Transforming Transportation Together. This underlines the Company’s ambition to have a lasting and sustainable impact on the commercial vehicle business and on the Group’s commercial growth. ABOUT INTERNATIONAL: Based in Lisle, Illinois, International Motors, LLC creates solutions that deliver greater uptime and productivity to customers throughout the full operation of our commercial vehicles. We build International trucks and engines and IC Bus school and commercial buses. We also develop Fleetrite aftermarket parts. Our vision is to accelerate the impact of sustainable mobility to create a cleaner, safer world. As of 2021, we joined TRATON GROUP. For more, visit International.com. International Motors, LLC is d/b/a International Motors USA in Illinois, Missouri, New Jersey, Ohio, Texas, and Utah. EEO Statement
We are an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. If you require a reasonable accommodation to access the online application system or participate in the interview process due to a disability, please email HUB@International.com to request assistance. Kindly specify Job Requisition Number / Job Title and Location in response.
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