Spire Motorsports
Join to apply for the
Marketing Director
role at
Spire Motorsports
Are you ready to be part of a dynamic, passionate team in a rapidly growing company? We’re seeking a Content Creator to join our team and contribute to our success. Spire is a forward-thinking company experiencing rapid growth in motorsports. Our team is filled with passionate, dedicated individuals who are committed to excellence and innovation.
Job Summary The Marketing Director will lead and execute marketing strategies for the NASCAR Cup Series teams, NASCAR Truck Series teams, and NASCAR ARCA Series entries, under the Spire Motorsports umbrella. This individual should have a deep understanding of marketing in the sports and entertainment sector, especially motorsports, and will be responsible for elevating our digital footprint, driving fan engagement, supporting revenue growth, growing and maintaining the Spire Motorsports website, and increasing merchandise sales online, in-store, and at-track.
Supervisory Responsibilities
Recruit, interview, hire, and train department staff
Oversee the day-to-day operations and workflow of the marketing and content team
Conduct performance evaluations that are constructive and timely
Handle employee discipline and termination in accordance with company policy
Duties / Responsibilities
Develop and execute comprehensive marketing strategies to boost brand visibility, fan engagement, and revenue generation
Lead the creation and management of digital campaigns across social media, email, website, and digital advertising platforms
Manage the development of compelling content that reflects the brand, promotes our NASCAR teams, and resonates with fans
Collaborate with creative teams to ensure content is aligned with brand guidelines and marketing goals
Oversee and optimize social media presence on platforms including Facebook, X (Twitter), Instagram, TikTok, LinkedIn, Threads, and YouTube
Implement strategies to grow social media followers, engagement, and fan interaction
Analyze performance metrics (e.g., web traffic, engagement, ROI) and use data to optimize campaigns and content
Partner with sponsorship and partnership teams to create digital initiatives that enhance partner visibility and value
Integrate sponsor messaging and branding into all digital content and campaigns
Lead, mentor, and develop a high-performing marketing and content team
Coordinate with departments such as public relations, sales, and operations to ensure cohesive brand communication
Stay current on marketing trends, tools, and emerging technologies to keep strategies innovative and competitive
Evaluate and explore new digital platforms to expand audience reach and engagement
Oversee the entire digital footprint, merchandising, and licensing activities for Spire Motorsports
Perform additional duties as assigned
Required Skills / Abilities
Proven success leading digital marketing campaigns with measurable results
Deep understanding of SEO, SEM, social media strategy, and digital advertising
Exceptional leadership, communication, and project management abilities
Strong analytical skills with the ability to make data-driven decisions
Passion for motorsports and a solid understanding of the NASCAR landscape
Comfortable working in a fast-paced, evolving environment
Excellent written, verbal, and visual communication skills
Proficiency in social media tools, analytics platforms, and content creation software (e.g., Adobe Creative Suite)
High attention to detail with a creative, solution-oriented mindset
Strong organizational and multitasking skills
Positive attitude and strong work ethic
Education and Experience
Bachelor’s degree in Marketing, Digital Media, Communications, or a related field preferred
Minimum of 7 years of experience in marketing, with at least 3 years in a leadership role
Experience in motorsports or broader sports marketing strongly preferred
Physical Requirements
Prolonged periods of sitting at a desk and working on a computer
Must be able to lift up to 40 pounds
Occasional movement required to access file cabinets and office equipment
Must be able to navigate all areas of company facilities
Ability to stand for prolonged periods of time and walk extended distances at the race track
Apply for this position directly through our website at Marketing Director | Dayforce Jobs.
Additional Information Please note: This role is subject to U.S. export control restrictions. Successful candidates must either be a U.S. Person (defined by U.S. law as U.S. citizen, U.S. permanent resident, asylee, or refugee) or a non-U.S. Person who is eligible to obtain any required export control authorization.
Spire and all affiliated companies are Equal Opportunity employers. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. For more information regarding the EEOC, please visit the EEOC poster site.
Only direct hires should apply to or inquire about job postings at Spire. We are not accepting calls, resumes or applications from recruiting firms at this time.
#J-18808-Ljbffr
Marketing Director
role at
Spire Motorsports
Are you ready to be part of a dynamic, passionate team in a rapidly growing company? We’re seeking a Content Creator to join our team and contribute to our success. Spire is a forward-thinking company experiencing rapid growth in motorsports. Our team is filled with passionate, dedicated individuals who are committed to excellence and innovation.
Job Summary The Marketing Director will lead and execute marketing strategies for the NASCAR Cup Series teams, NASCAR Truck Series teams, and NASCAR ARCA Series entries, under the Spire Motorsports umbrella. This individual should have a deep understanding of marketing in the sports and entertainment sector, especially motorsports, and will be responsible for elevating our digital footprint, driving fan engagement, supporting revenue growth, growing and maintaining the Spire Motorsports website, and increasing merchandise sales online, in-store, and at-track.
Supervisory Responsibilities
Recruit, interview, hire, and train department staff
Oversee the day-to-day operations and workflow of the marketing and content team
Conduct performance evaluations that are constructive and timely
Handle employee discipline and termination in accordance with company policy
Duties / Responsibilities
Develop and execute comprehensive marketing strategies to boost brand visibility, fan engagement, and revenue generation
Lead the creation and management of digital campaigns across social media, email, website, and digital advertising platforms
Manage the development of compelling content that reflects the brand, promotes our NASCAR teams, and resonates with fans
Collaborate with creative teams to ensure content is aligned with brand guidelines and marketing goals
Oversee and optimize social media presence on platforms including Facebook, X (Twitter), Instagram, TikTok, LinkedIn, Threads, and YouTube
Implement strategies to grow social media followers, engagement, and fan interaction
Analyze performance metrics (e.g., web traffic, engagement, ROI) and use data to optimize campaigns and content
Partner with sponsorship and partnership teams to create digital initiatives that enhance partner visibility and value
Integrate sponsor messaging and branding into all digital content and campaigns
Lead, mentor, and develop a high-performing marketing and content team
Coordinate with departments such as public relations, sales, and operations to ensure cohesive brand communication
Stay current on marketing trends, tools, and emerging technologies to keep strategies innovative and competitive
Evaluate and explore new digital platforms to expand audience reach and engagement
Oversee the entire digital footprint, merchandising, and licensing activities for Spire Motorsports
Perform additional duties as assigned
Required Skills / Abilities
Proven success leading digital marketing campaigns with measurable results
Deep understanding of SEO, SEM, social media strategy, and digital advertising
Exceptional leadership, communication, and project management abilities
Strong analytical skills with the ability to make data-driven decisions
Passion for motorsports and a solid understanding of the NASCAR landscape
Comfortable working in a fast-paced, evolving environment
Excellent written, verbal, and visual communication skills
Proficiency in social media tools, analytics platforms, and content creation software (e.g., Adobe Creative Suite)
High attention to detail with a creative, solution-oriented mindset
Strong organizational and multitasking skills
Positive attitude and strong work ethic
Education and Experience
Bachelor’s degree in Marketing, Digital Media, Communications, or a related field preferred
Minimum of 7 years of experience in marketing, with at least 3 years in a leadership role
Experience in motorsports or broader sports marketing strongly preferred
Physical Requirements
Prolonged periods of sitting at a desk and working on a computer
Must be able to lift up to 40 pounds
Occasional movement required to access file cabinets and office equipment
Must be able to navigate all areas of company facilities
Ability to stand for prolonged periods of time and walk extended distances at the race track
Apply for this position directly through our website at Marketing Director | Dayforce Jobs.
Additional Information Please note: This role is subject to U.S. export control restrictions. Successful candidates must either be a U.S. Person (defined by U.S. law as U.S. citizen, U.S. permanent resident, asylee, or refugee) or a non-U.S. Person who is eligible to obtain any required export control authorization.
Spire and all affiliated companies are Equal Opportunity employers. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. For more information regarding the EEOC, please visit the EEOC poster site.
Only direct hires should apply to or inquire about job postings at Spire. We are not accepting calls, resumes or applications from recruiting firms at this time.
#J-18808-Ljbffr