Anaplan
Senior Product Marketing Manager – Anaplan Intelligence (AI)
Anaplan, San Francisco, California, United States, 94199
Overview
Senior Product Marketing Manager – Anaplan Intelligence (AI) at Anaplan. This hybrid role is based 2 days a week out of the San Francisco office and reports to the Director of Product Marketing – Platform, who is based in the U.K. At Anaplan, we are a team of innovators focused on optimizing business decision-making through our AI-infused scenario planning and analysis platform. Our Winning Culture champions diversity of thought and ideas, leadership at any level, ambitious goals, and celebrating wins. We are now looking for a Senior Product Marketing Manager – Anaplan Intelligence (AI) to help shape, position, and evangelize Anaplan’s rapidly evolving AI capabilities and to define and execute the go-to-market strategy for Anaplan Intelligence. This role supports our mission to lead the market in applying predictive, generative, and agentic AI to Enterprise Business Planning processes. Your Impact Own and drive product marketing strategy for Anaplan Intelligence, shaping and refining our AI narrative, messaging, and market positioning. Develop clear, compelling positioning that explains how predictive, generative, and agentic AI deliver transformational value in Enterprise Business Planning. Partner with product management and strategy teams to contribute to product strategy, roadmap, and the creation of visual use cases that demonstrate real-world benefits of Anaplan Intelligence and AI. Evangelize Anaplan Intelligence externally by representing Anaplan at industry conferences, webinars, and customer forums, in collaboration with the solutions marketing team. Collaborate with AR, industry analysts, and media to ensure AI capabilities are understood and well-positioned in solution assessments and market reports. Create messaging frameworks, GTM materials, enablement content, and conceptual/demo videos that showcase AI-driven productivity and support GTM positioning against competitors. Work with campaigns, demand generation, and content teams to ensure AI content fuels pipeline growth and leadership positioning. Track AI industry trends, analyst assessments, and competitive moves to provide actionable recommendations for GTM and product teams. Qualifications 4+ years of enterprise B2B SaaS product marketing experience with a significant focus on AI capabilities or products sold to large enterprise customers, ideally to Senior IT, CIOs, and technical decision-makers. Strong experience positioning and marketing predictive, generative, and agentic AI capabilities with clear, differentiated messaging and customer-centric value propositions. Experience in Enterprise Performance Management (EPM), Integrated Business Planning (IBP), or Business Intelligence (BI), or demonstrated ability to learn complex platforms quickly. Proven track record contributing to AI product strategy and roadmap discussions using customer, market, and competitive insights. Comfortable evangelizing AI solutions externally—presenting at conferences, webinars, analyst briefings, and customer forums. Experience working with industry analysts (e.g., Gartner, Forrester, IDC) and AR/PR teams to shape solution assessments and market perception. Demonstrated ability to create messaging frameworks, GTM materials, and enablement content that support competitive positioning and sales execution. Skilled in cross-functional collaboration with product, sales, campaigns, demand generation, and content teams in a fast-scaling, global SaaS environment. Excellent written and verbal communication skills for engaging both technical and business audiences. Preferred Skills Bachelor’s degree; advanced qualifications or certifications in product marketing, AI/ML, or enterprise SaaS are a plus. Familiarity with planning platforms like Anaplan or similar technologies. Understanding of Enterprise Business Planning and how AI is transforming decision-making across finance, supply chain, sales, and workforce planning. Experience shaping or contributing to AI category leadership narratives with industry analysts, AR/PR, and external thought leadership channels. Proven success creating and executing sales enablement and competitive positioning strategies for AI or analytics solutions. Familiarity with key competitors in enterprise planning and how Anaplan can differentiate its AI capabilities. Ability to write, speak, and present about AI’s role in enterprise productivity and planning transformation for both technical and business audiences. Passion for AI innovation and for shaping how AI drives the future of enterprise planning. Base Salary Range $163,000—$220,000 USD Commitment to Diversity, Equity, Inclusion and Belonging (DEIB) We believe attracting and retaining the best talent in an inclusive culture strengthens our business. DEIB improves our workforce, enhances trust with partners and customers, and drives success. We hire you for who you are and invite you to bring your authentic self to work every day. We provide reasonable accommodations for applicants with disabilities during the application or interview process. Please contact us to request accommodation. Fraud Recruitment Disclaimer It has come to our attention that fraudulent and fictitious job opportunities are circulating online. If you have doubts about the authenticity of a communication, contact people@anaplan.com before taking further action.
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Senior Product Marketing Manager – Anaplan Intelligence (AI) at Anaplan. This hybrid role is based 2 days a week out of the San Francisco office and reports to the Director of Product Marketing – Platform, who is based in the U.K. At Anaplan, we are a team of innovators focused on optimizing business decision-making through our AI-infused scenario planning and analysis platform. Our Winning Culture champions diversity of thought and ideas, leadership at any level, ambitious goals, and celebrating wins. We are now looking for a Senior Product Marketing Manager – Anaplan Intelligence (AI) to help shape, position, and evangelize Anaplan’s rapidly evolving AI capabilities and to define and execute the go-to-market strategy for Anaplan Intelligence. This role supports our mission to lead the market in applying predictive, generative, and agentic AI to Enterprise Business Planning processes. Your Impact Own and drive product marketing strategy for Anaplan Intelligence, shaping and refining our AI narrative, messaging, and market positioning. Develop clear, compelling positioning that explains how predictive, generative, and agentic AI deliver transformational value in Enterprise Business Planning. Partner with product management and strategy teams to contribute to product strategy, roadmap, and the creation of visual use cases that demonstrate real-world benefits of Anaplan Intelligence and AI. Evangelize Anaplan Intelligence externally by representing Anaplan at industry conferences, webinars, and customer forums, in collaboration with the solutions marketing team. Collaborate with AR, industry analysts, and media to ensure AI capabilities are understood and well-positioned in solution assessments and market reports. Create messaging frameworks, GTM materials, enablement content, and conceptual/demo videos that showcase AI-driven productivity and support GTM positioning against competitors. Work with campaigns, demand generation, and content teams to ensure AI content fuels pipeline growth and leadership positioning. Track AI industry trends, analyst assessments, and competitive moves to provide actionable recommendations for GTM and product teams. Qualifications 4+ years of enterprise B2B SaaS product marketing experience with a significant focus on AI capabilities or products sold to large enterprise customers, ideally to Senior IT, CIOs, and technical decision-makers. Strong experience positioning and marketing predictive, generative, and agentic AI capabilities with clear, differentiated messaging and customer-centric value propositions. Experience in Enterprise Performance Management (EPM), Integrated Business Planning (IBP), or Business Intelligence (BI), or demonstrated ability to learn complex platforms quickly. Proven track record contributing to AI product strategy and roadmap discussions using customer, market, and competitive insights. Comfortable evangelizing AI solutions externally—presenting at conferences, webinars, analyst briefings, and customer forums. Experience working with industry analysts (e.g., Gartner, Forrester, IDC) and AR/PR teams to shape solution assessments and market perception. Demonstrated ability to create messaging frameworks, GTM materials, and enablement content that support competitive positioning and sales execution. Skilled in cross-functional collaboration with product, sales, campaigns, demand generation, and content teams in a fast-scaling, global SaaS environment. Excellent written and verbal communication skills for engaging both technical and business audiences. Preferred Skills Bachelor’s degree; advanced qualifications or certifications in product marketing, AI/ML, or enterprise SaaS are a plus. Familiarity with planning platforms like Anaplan or similar technologies. Understanding of Enterprise Business Planning and how AI is transforming decision-making across finance, supply chain, sales, and workforce planning. Experience shaping or contributing to AI category leadership narratives with industry analysts, AR/PR, and external thought leadership channels. Proven success creating and executing sales enablement and competitive positioning strategies for AI or analytics solutions. Familiarity with key competitors in enterprise planning and how Anaplan can differentiate its AI capabilities. Ability to write, speak, and present about AI’s role in enterprise productivity and planning transformation for both technical and business audiences. Passion for AI innovation and for shaping how AI drives the future of enterprise planning. Base Salary Range $163,000—$220,000 USD Commitment to Diversity, Equity, Inclusion and Belonging (DEIB) We believe attracting and retaining the best talent in an inclusive culture strengthens our business. DEIB improves our workforce, enhances trust with partners and customers, and drives success. We hire you for who you are and invite you to bring your authentic self to work every day. We provide reasonable accommodations for applicants with disabilities during the application or interview process. Please contact us to request accommodation. Fraud Recruitment Disclaimer It has come to our attention that fraudulent and fictitious job opportunities are circulating online. If you have doubts about the authenticity of a communication, contact people@anaplan.com before taking further action.
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