Senior Marketing Creative Director

Our mission at Ello is simple and urgent: Maximize the potential of every child, everywhere.We're building the world's first AI teacher to close that gap: one that listens, speaks, adapts, and inspires, just like the best human educators.Our first product, Read with Ello, is already helping tens of thousands of kids each week learn to read. It listens as they read aloud, offers support when they stumble, and generates magical, personalized stories using generative AI. It works-and kids love it.Now, we're scaling that success into something even bigger: a complete AI teacher for all children. We're building a real-time learning platform-one that combines language, speech, and memory to power personalized, interactive education for kids worldwide. We're moving fast: we ship weekly, test directly with kids and families, and push the boundaries of what AI can do in education.With the resources of the world's top investors and the heart of a public benefit corporation, we're here to revolutionize how children learn globally. Featured on TIME's Best Inventions and Fortune's Change the World, Ello is a small, mission-driven team taking on one of the most important challenges of our time: to democratize education.About the RoleWe believe growth isn't just about metrics-it's about storytelling, creative excellence, and crafting a journey that feels deeply human from the very first touchpoint. This is a unique opportunity to define the voice, vision, and creative standard for a fast-growing company making a meaningful impact.We're looking for a creative director who's excited to champion this philosophy end-to-end. If you're driven by bold ideas, thoughtful experimentation, and creative-led growth that breaks through the noise, this is where you'll thrive.At Ello, storytelling powers everything we do. We care deeply about how things look, sound, and feel-on TikTok, in ads, inside the product, and across every landing page. We're searching for a creative marketing leader who can own the entire marketing funnel experience-blending brand experimentation to deliver real, measurable results.You'll partner with both in-house talent and trusted contractors, while also shaping and growing the creative team yourself. What You'll OwnYou'll be the driving force behind our creative direction and acquisition strategy, owning how we show up at every stage of the funnel and across every touchpoint. From the first ad someone sees to the moment they become an engaged user, you will shape the full experience.That means concepting and producing standout Reels and statics for both paid and organic social, designing high-converting websites, landing pages, and onboarding flows, crafting thoughtful, performance-driven email and lifecycle campaigns and much more.You'll also collaborate closely with our Growth Product team to shape a product that supports the full user journey, and helps accelerate our growth.How you'll do itDrive results through creativity: Develop and direct high-converting creative for paid social (TikTok, Meta, and beyond), organic social, landing pages, and onboarding flows.Lead creative development: Brief, manage, and inspire contractors and freelancers to produce standout assets. Set the bar for quality and brand voice.Experiment relentlessly: Own the testing roadmap across ad creatives, funnels, and A/B experiments. Understand results to iterate on what resonates and what converts.Understand our user journey: Become the company's expert on our user journey; running user interviews, documenting persona's and learning about their mindset at each stage.Grow our creative bench: Identify and manage the right partners-from UGC creators to copywriters to designers-to bring the vision to life quickly and effectively.Be the brand's voice in every growth moment: Ensure consistency in tone, look, and feel across every customer touchpoint, from first impression to repeat purchase.Who you areYou care deeply about creative craft-headlines, pacing, storytelling, color, and hooks aren't afterthoughts; they're where you start.You've scaled Meta and TikTok paid efforts-and you know how to turn a good ad into a great one.You've worked with creators, freelancers, or agencies and can quickly brief talent to produce assets that perform.You are comfortable with zooming in and out, from opening up Figma to finesse a layout to thinking big picture about brand differentiation.You love to get into the mind of a user, and think holistically about the customer journey-from the first impression to lifecycle messaging-not just isolated campaigns.BonusExperience in consumer education, health, parenting, or kids' productsCopywriting, video or design skillsExperience with performance marketing and CAC trade-offsBuilt or led a team of UGC creators, freelancers, or agenciesAt Ello, we view diversity as a moral imperative and a competitive advantage. We do not discriminate on the basis of race, religion, skin color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We plan and structure our interviews to directly assess skills and experience. If you need any accommodations throughout the interview process, please reach out to recruiting@ello.com