LogicMonitor
Senior Marketing Operations Analyst
at LogicMonitor
About LogicMonitor: We love going to work and think you should too. Our team is dedicated to trust, customer obsession, agility, and striving to be better everyday. These values guide our culture and drive us toward excellence. We foster a culture of performance and recognition that enables our employees to do the best work of their careers.
This role is open to candidates based in or near Austin, TX. Our Austin office is located in the vibrant San Jacinto Center downtown with views of Lady Bird Lake. LogicMonitor hires within our Centers of Energy—vibrant locations where teams connect, collaborate, and innovate.
To learn more about life at LogicMonitor, check out our Careers Page.
What You'll Do LM Envision, LogicMonitor’s leading hybrid observability platform powered by AI, helps modern enterprises gain operational visibility into and predictability across their IT stacks, enabling data-driven decision‑making through precise campaign execution, lead management, and account‑based marketing (ABM). You will work with Marketing, Sales, RevOps, and Data teams to enable data-driven decision‑making and optimize marketing systems and data infrastructure to drive pipeline growth, account intelligence, and operational efficiency. The ideal candidate will have hands‑on experience with B2B SaaS tools such as Marketo, 6Sense, and LeanData, and a strong understanding of ICP development, TAM analysis, and CapBD modeling.
Here's a closer look at this key role: Marketing Technology & Automation
Marketing Technology & Automation
Manage and optimize the marketing automation platform (Marketo), ensuring best practices in campaign setup, lead scoring, and nurture programs.
Operationalize and execute ABM strategies using 6Sense, including audience segmentation, intent data monitoring, and signal-based campaign targeting.
Own lead routing, deduplication, and enrichment workflows through LeanData, aligning with Sales Development and Sales operations processes.
Maintain integrations between Marketo, Salesforce, 6Sense, LeanData, and other MarTech platforms to ensure data consistency and campaign attribution.
Data, Segmentation, and Targeting
Assist in building/maintaining ICP frameworks using firmographic, technographic, and behavioral data to enhance lead quality and audience targeting.
Conduct TAM (Total Addressable Market) analysis by region, segment, or vertical to inform campaign strategy and GTM planning.
Partner with RevOps and GTM teams to implement CapBD models that align marketing efforts with sales capacity and pipeline needs.
Ensure accurate data hygiene, segmentation strategies, and audience list development for all campaigns and GTM motions.
Reporting & Performance Analytics
Create and manage marketing performance dashboards that track funnel metrics, campaign effectiveness, and lead lifecycle insights.
Provide actionable insights on MQL-to-SQL conversion rates, attribution performance, and campaign ROI.
Assist in A/B testing strategies for landing pages, emails, and lead flows to continuously optimize conversions.
Cross-Functional Collaboration
Work closely with Demand Gen, SDR/BDR teams, RevOps, and Sales to align lead flow, campaign execution, and measurement.
Collaborate with the Data & Analytics team to ensure consistent definitions and governance of marketing data.
Support marketing planning with historical performance analysis, forecast modeling, and budget tracking as needed.
What You'll Need
Bachelor’s degree in Marketing, Business Analytics, Information Systems, or a related field. Advanced certifications in marketing automation or analytics are a plus.
4+ years of experience in Marketing Operations, Revenue Operations, or related analytical roles in a B2B SaaS environment.
Hands-on experience managing Marketo, 6Sense, and LeanData (or similar platforms).
Strong understanding of lead lifecycle, funnel analytics, and marketing attribution methodologies.
Experience with ICP modeling, TAM frameworks, and CapBD strategies.
Familiarity with Salesforce CRM and data enrichment tools (e.g., ZoomInfo, Clearbit) is a plus.
Proficient in Excel/Google Sheets and data visualization tools (Tableau, Looker, Power BI).
Detail-oriented, self-starter with excellent communication and project management skills.
Residents of California, click here to view our California Applicant Privacy Notice.
Anticipated Application Close Date: 9/15/2025
LogicMonitor is an Equal Opportunity Employer. We’re committed to creating a workplace where diversity is celebrated, and all employees feel inspired and supported to contribute their best. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Know your rights: workplace discrimination is illegal. Please review LogicMonitor’s U.S. Pay Transparency Nondiscrimination Provision.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Business Development and Sales
Industries
Software Development
#J-18808-Ljbffr
at LogicMonitor
About LogicMonitor: We love going to work and think you should too. Our team is dedicated to trust, customer obsession, agility, and striving to be better everyday. These values guide our culture and drive us toward excellence. We foster a culture of performance and recognition that enables our employees to do the best work of their careers.
This role is open to candidates based in or near Austin, TX. Our Austin office is located in the vibrant San Jacinto Center downtown with views of Lady Bird Lake. LogicMonitor hires within our Centers of Energy—vibrant locations where teams connect, collaborate, and innovate.
To learn more about life at LogicMonitor, check out our Careers Page.
What You'll Do LM Envision, LogicMonitor’s leading hybrid observability platform powered by AI, helps modern enterprises gain operational visibility into and predictability across their IT stacks, enabling data-driven decision‑making through precise campaign execution, lead management, and account‑based marketing (ABM). You will work with Marketing, Sales, RevOps, and Data teams to enable data-driven decision‑making and optimize marketing systems and data infrastructure to drive pipeline growth, account intelligence, and operational efficiency. The ideal candidate will have hands‑on experience with B2B SaaS tools such as Marketo, 6Sense, and LeanData, and a strong understanding of ICP development, TAM analysis, and CapBD modeling.
Here's a closer look at this key role: Marketing Technology & Automation
Marketing Technology & Automation
Manage and optimize the marketing automation platform (Marketo), ensuring best practices in campaign setup, lead scoring, and nurture programs.
Operationalize and execute ABM strategies using 6Sense, including audience segmentation, intent data monitoring, and signal-based campaign targeting.
Own lead routing, deduplication, and enrichment workflows through LeanData, aligning with Sales Development and Sales operations processes.
Maintain integrations between Marketo, Salesforce, 6Sense, LeanData, and other MarTech platforms to ensure data consistency and campaign attribution.
Data, Segmentation, and Targeting
Assist in building/maintaining ICP frameworks using firmographic, technographic, and behavioral data to enhance lead quality and audience targeting.
Conduct TAM (Total Addressable Market) analysis by region, segment, or vertical to inform campaign strategy and GTM planning.
Partner with RevOps and GTM teams to implement CapBD models that align marketing efforts with sales capacity and pipeline needs.
Ensure accurate data hygiene, segmentation strategies, and audience list development for all campaigns and GTM motions.
Reporting & Performance Analytics
Create and manage marketing performance dashboards that track funnel metrics, campaign effectiveness, and lead lifecycle insights.
Provide actionable insights on MQL-to-SQL conversion rates, attribution performance, and campaign ROI.
Assist in A/B testing strategies for landing pages, emails, and lead flows to continuously optimize conversions.
Cross-Functional Collaboration
Work closely with Demand Gen, SDR/BDR teams, RevOps, and Sales to align lead flow, campaign execution, and measurement.
Collaborate with the Data & Analytics team to ensure consistent definitions and governance of marketing data.
Support marketing planning with historical performance analysis, forecast modeling, and budget tracking as needed.
What You'll Need
Bachelor’s degree in Marketing, Business Analytics, Information Systems, or a related field. Advanced certifications in marketing automation or analytics are a plus.
4+ years of experience in Marketing Operations, Revenue Operations, or related analytical roles in a B2B SaaS environment.
Hands-on experience managing Marketo, 6Sense, and LeanData (or similar platforms).
Strong understanding of lead lifecycle, funnel analytics, and marketing attribution methodologies.
Experience with ICP modeling, TAM frameworks, and CapBD strategies.
Familiarity with Salesforce CRM and data enrichment tools (e.g., ZoomInfo, Clearbit) is a plus.
Proficient in Excel/Google Sheets and data visualization tools (Tableau, Looker, Power BI).
Detail-oriented, self-starter with excellent communication and project management skills.
Residents of California, click here to view our California Applicant Privacy Notice.
Anticipated Application Close Date: 9/15/2025
LogicMonitor is an Equal Opportunity Employer. We’re committed to creating a workplace where diversity is celebrated, and all employees feel inspired and supported to contribute their best. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Know your rights: workplace discrimination is illegal. Please review LogicMonitor’s U.S. Pay Transparency Nondiscrimination Provision.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Business Development and Sales
Industries
Software Development
#J-18808-Ljbffr