Crunchyroll
Overview
Senior Marketing Science Analyst
role at
Crunchyroll . About Crunchyroll
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime! The Team
The Center for Data and Insights (CDI) is the centralized team of data engineering, BI, analytics, and data science experts, passionate about servicing the team with reports and insights. The mission of the group is to inspire, support, and guide our partners to be data-aware and build the systems of intelligence to discover insights and act on them. Role and Reporting
We are looking for a hands-on
Senior Marketing Science Analyst
with experience understanding data, tracking business trends, and storytelling to join the Center for Data and Insights team. You will report to the Manager, Marketing Science and Analytics, and will collaborate with data engineers, campaign managers, and marketing leaders to investigate campaign trends, build business insights, and recommend proactive measures to promote better decisions every day. Responsibilities
Partner with Branch/Adjust MMPs, direct response, and media buying agencies to develop campaign measurement of integrated marketing campaigns, including TV, OOH, Digital, and Social Media across multiple business lines (theatrical, streaming, e-commerce, etc.). Partner with teams to design analytics tools to distribute certified dashboards and presentations and deliver ad hoc analysis for client partners throughout marketing. Evaluate media measurement using MMM, MTA, and Incrementality A/B Testing. Lead/help develop testing roadmaps, measurement plans, KPI & KLI reporting based on set marketing goals linked to main campaigns and always-on digital marketing tactics. Partner with paid marketing teams in building weekly insight decks for the Marketing leadership team, documenting the impact of strategic projects on benchmarks and progress. Work with offshore and onsite teams and lead the sprint planning/management. Qualifications
8+ years of experience with data analysis, paid campaign analytics, statistics, experimentation, and optimization 3+ years of experience writing complex SQL queries, experience in marketing data automation 3+ years of experience with data visualization tools like Tableau, Superset Understanding of install and user-level paid campaign tracking to support multi-touch attribution with UTMs and MMP data for all major marketing channels 2+ years of experience in Marketing Mix Models (MMM) 2+ years of experience in forecasting models, regression-based analysis Proficiency in data analysis, including defining critical metrics, statistical and predictive modeling concepts, descriptive statistics, and experimental design Experience in Marketing analytics tools like Google Analytics, Adjust, Braze, Branch, etc. Experience working with large datasets (Terabytes of data/ billions of records) 3+ years of experience measuring marketing performance against lifetime value metrics BS in Statistics, Computer Science, Information Systems, or a related field Benefits and Why You’ll Love Working Here
Receive a great compensation package including salary plus performance bonus earning potential, paid annually. Flexible time off policies allowing you to take the time you need to be your whole self. Generous medical, dental, vision, STD, LTD, and life insurance Health Saving Account (HSA) program Health care and dependent care FSA 401(k) plan, with employer match Employer paid commuter benefit Support program for new parents Pet insurance and some offices are pet friendly Pay Range: $133,000—$140,000 USD. Pay will vary based on location, experience, and performance. This range is one component of Crunchyroll’s Total Rewards offerings. Equal Opportunity
Crunchyroll is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs. Please refer to our Candidate Privacy Policy for more information about how we process your personal information. Beware of scams; only contact from @crunchyroll.com email accounts. Location: Los Angeles, CA
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Senior Marketing Science Analyst
role at
Crunchyroll . About Crunchyroll
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime! The Team
The Center for Data and Insights (CDI) is the centralized team of data engineering, BI, analytics, and data science experts, passionate about servicing the team with reports and insights. The mission of the group is to inspire, support, and guide our partners to be data-aware and build the systems of intelligence to discover insights and act on them. Role and Reporting
We are looking for a hands-on
Senior Marketing Science Analyst
with experience understanding data, tracking business trends, and storytelling to join the Center for Data and Insights team. You will report to the Manager, Marketing Science and Analytics, and will collaborate with data engineers, campaign managers, and marketing leaders to investigate campaign trends, build business insights, and recommend proactive measures to promote better decisions every day. Responsibilities
Partner with Branch/Adjust MMPs, direct response, and media buying agencies to develop campaign measurement of integrated marketing campaigns, including TV, OOH, Digital, and Social Media across multiple business lines (theatrical, streaming, e-commerce, etc.). Partner with teams to design analytics tools to distribute certified dashboards and presentations and deliver ad hoc analysis for client partners throughout marketing. Evaluate media measurement using MMM, MTA, and Incrementality A/B Testing. Lead/help develop testing roadmaps, measurement plans, KPI & KLI reporting based on set marketing goals linked to main campaigns and always-on digital marketing tactics. Partner with paid marketing teams in building weekly insight decks for the Marketing leadership team, documenting the impact of strategic projects on benchmarks and progress. Work with offshore and onsite teams and lead the sprint planning/management. Qualifications
8+ years of experience with data analysis, paid campaign analytics, statistics, experimentation, and optimization 3+ years of experience writing complex SQL queries, experience in marketing data automation 3+ years of experience with data visualization tools like Tableau, Superset Understanding of install and user-level paid campaign tracking to support multi-touch attribution with UTMs and MMP data for all major marketing channels 2+ years of experience in Marketing Mix Models (MMM) 2+ years of experience in forecasting models, regression-based analysis Proficiency in data analysis, including defining critical metrics, statistical and predictive modeling concepts, descriptive statistics, and experimental design Experience in Marketing analytics tools like Google Analytics, Adjust, Braze, Branch, etc. Experience working with large datasets (Terabytes of data/ billions of records) 3+ years of experience measuring marketing performance against lifetime value metrics BS in Statistics, Computer Science, Information Systems, or a related field Benefits and Why You’ll Love Working Here
Receive a great compensation package including salary plus performance bonus earning potential, paid annually. Flexible time off policies allowing you to take the time you need to be your whole self. Generous medical, dental, vision, STD, LTD, and life insurance Health Saving Account (HSA) program Health care and dependent care FSA 401(k) plan, with employer match Employer paid commuter benefit Support program for new parents Pet insurance and some offices are pet friendly Pay Range: $133,000—$140,000 USD. Pay will vary based on location, experience, and performance. This range is one component of Crunchyroll’s Total Rewards offerings. Equal Opportunity
Crunchyroll is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs. Please refer to our Candidate Privacy Policy for more information about how we process your personal information. Beware of scams; only contact from @crunchyroll.com email accounts. Location: Los Angeles, CA
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