Beauty by Imagination (BBI)
Overview
The Ideal Candidate is a performance marketing expert
who thrives on the challenge of scaling businesses through strategic media investments and finding those untapped growth opportunities that others overlook. You're someone who gets genuinely excited about working with substantial media budgets ($20M+) and turning every dollar into maximum ROI through systematic experimentation and optimization. Whether it's mastering emerging platforms like TikTok Shop, diving deep into complex multi-channel attribution puzzles, or building frameworks that drive aggressive yet sustainable revenue growth. You approach every challenge with data-driven precision and creative thinking. You see growth marketing not just as campaign management, but as the art and science of discovering what makes customers tick and scaling those insights profitably across channels.
Responsibilities Channel Performance & Scaling (35%)
Scale DTC revenue through advanced paid acquisition strategies and customer journey optimization
Master Amazon advertising ecosystem and identify new growth opportunities within the platform
Build TikTok Shop into major revenue driver through innovative social commerce campaigns
Optimize existing channels for maximum efficiency while discovering new growth levers
Lead cross-channel attribution and incrementality testing across all media investments
Drive advanced audience segmentation and personalization at scale
Execute creative testing strategies and scale winning assets across channels
Performance Analytics & Optimization (15%)
Develop sophisticated attribution modeling for complex multi-touch customer journeys
Create automated reporting and alerting systems for campaign performance
Lead incrementality testing and media mix optimization studies
Build predictive models for customer lifetime value and acquisition cost optimization
Drive competitive analysis and market opportunity identification
Establish growth marketing KPIs and success metrics across all channels
Build and develop high-performing growth marketing team focused on performance and results
Lead agency relationships and vendor partnerships focused on scaling growth
Foster culture of experimentation, data-driven decision making, and rapid iteration
Drive knowledge sharing and best practice development across channels
Required Skills/Qualifications Growth Marketing Expertise
Proven track record of 2x+ revenue growth through strategic media investments in DTC or e-commerce
Advanced customer acquisition and scaling expertise across multiple digital channels
TikTok Shop and social commerce scaling experience - demonstrable revenue growth results
Growth experimentation methodology with systematic approach to testing and iteration
Experience building and scaling paid media programs from $5M to $25M+ annual spend
Advanced audience targeting and segmentation across platforms and customer lifecycles
Performance Marketing Mastery
Expert-level campaign optimization and bid management across all major platforms
Attribution modeling and incrementality testing experience with complex customer journeys
Advanced analytics capabilities for growth modeling and forecasting
Creative testing and optimization strategies for scaling winning assets
Customer lifetime value optimization and cohort analysis expertise
Platform Expertise
Amazon advertising mastery - Sponsored Products, DSP, CTV, Affiliates, and emerging ad products
TikTok Ads Manager and TikTok Shop - advanced social commerce and creator campaign experience
Meta Ads Manager, Google Ads (Search, Shopping, Display, YouTube)
Retail media networks (Ulta, Walmart, Target) and emerging commerce platforms
Performance marketing tools - attribution platforms, analytics, automation, and optimization tools
Education/Experience Requirements
Bachelor's degree required, MBA or relevant certifications preferred
8+ years digital marketing with 5+ years in growth-focused roles
3+ years team management experience
Proven track record in beauty/personal care or similar consumer products
Demonstrated success scaling Amazon business
TikTok Shop/social commerce scaling experience highly preferred
History of identifying and scaling 0-to-1 growth opportunities
Success Metrics
ROAS improvement across channels
New customer acquisition targets
Revenue growth objectives
Social commerce revenue targets
Live shopping event performance
Creator partnership ROI
Social platform ROAS
Media buying platforms
Analytics and BI tools
Attribution platforms
Social commerce platforms
CRM systems
Marketing automation tools
Content management systems
Benefits
Medical insurance
Vision insurance
401(k)
Paid maternity leave
Paid paternity leave
Seniority level
Mid-Senior level
Employment type
Full-time
#J-18808-Ljbffr
who thrives on the challenge of scaling businesses through strategic media investments and finding those untapped growth opportunities that others overlook. You're someone who gets genuinely excited about working with substantial media budgets ($20M+) and turning every dollar into maximum ROI through systematic experimentation and optimization. Whether it's mastering emerging platforms like TikTok Shop, diving deep into complex multi-channel attribution puzzles, or building frameworks that drive aggressive yet sustainable revenue growth. You approach every challenge with data-driven precision and creative thinking. You see growth marketing not just as campaign management, but as the art and science of discovering what makes customers tick and scaling those insights profitably across channels.
Responsibilities Channel Performance & Scaling (35%)
Scale DTC revenue through advanced paid acquisition strategies and customer journey optimization
Master Amazon advertising ecosystem and identify new growth opportunities within the platform
Build TikTok Shop into major revenue driver through innovative social commerce campaigns
Optimize existing channels for maximum efficiency while discovering new growth levers
Lead cross-channel attribution and incrementality testing across all media investments
Drive advanced audience segmentation and personalization at scale
Execute creative testing strategies and scale winning assets across channels
Performance Analytics & Optimization (15%)
Develop sophisticated attribution modeling for complex multi-touch customer journeys
Create automated reporting and alerting systems for campaign performance
Lead incrementality testing and media mix optimization studies
Build predictive models for customer lifetime value and acquisition cost optimization
Drive competitive analysis and market opportunity identification
Establish growth marketing KPIs and success metrics across all channels
Build and develop high-performing growth marketing team focused on performance and results
Lead agency relationships and vendor partnerships focused on scaling growth
Foster culture of experimentation, data-driven decision making, and rapid iteration
Drive knowledge sharing and best practice development across channels
Required Skills/Qualifications Growth Marketing Expertise
Proven track record of 2x+ revenue growth through strategic media investments in DTC or e-commerce
Advanced customer acquisition and scaling expertise across multiple digital channels
TikTok Shop and social commerce scaling experience - demonstrable revenue growth results
Growth experimentation methodology with systematic approach to testing and iteration
Experience building and scaling paid media programs from $5M to $25M+ annual spend
Advanced audience targeting and segmentation across platforms and customer lifecycles
Performance Marketing Mastery
Expert-level campaign optimization and bid management across all major platforms
Attribution modeling and incrementality testing experience with complex customer journeys
Advanced analytics capabilities for growth modeling and forecasting
Creative testing and optimization strategies for scaling winning assets
Customer lifetime value optimization and cohort analysis expertise
Platform Expertise
Amazon advertising mastery - Sponsored Products, DSP, CTV, Affiliates, and emerging ad products
TikTok Ads Manager and TikTok Shop - advanced social commerce and creator campaign experience
Meta Ads Manager, Google Ads (Search, Shopping, Display, YouTube)
Retail media networks (Ulta, Walmart, Target) and emerging commerce platforms
Performance marketing tools - attribution platforms, analytics, automation, and optimization tools
Education/Experience Requirements
Bachelor's degree required, MBA or relevant certifications preferred
8+ years digital marketing with 5+ years in growth-focused roles
3+ years team management experience
Proven track record in beauty/personal care or similar consumer products
Demonstrated success scaling Amazon business
TikTok Shop/social commerce scaling experience highly preferred
History of identifying and scaling 0-to-1 growth opportunities
Success Metrics
ROAS improvement across channels
New customer acquisition targets
Revenue growth objectives
Social commerce revenue targets
Live shopping event performance
Creator partnership ROI
Social platform ROAS
Media buying platforms
Analytics and BI tools
Attribution platforms
Social commerce platforms
CRM systems
Marketing automation tools
Content management systems
Benefits
Medical insurance
Vision insurance
401(k)
Paid maternity leave
Paid paternity leave
Seniority level
Mid-Senior level
Employment type
Full-time
#J-18808-Ljbffr