Principal Product Marketing Manager

Job Title: Principal Product Marketing ManagerLocation: San Francisco, CA (Candidates must be local to the bay area (San Francisco or San Jose) and work a hybrid schedule.)Duration: 6 monthsContract Type: W2 onlyPay Rate: $127.46/Hour Duties: Own and execute SEO strategy in partnership with the SEO team, GTM, and other cross-functional partners to capture high-intent demand and grow traffic share. Understand customer needs and conduct research to identify top jobs-to-be-done and workflows. Define and scale use cases, writing compelling value propositions and messaging frameworks for core personas. Lead cross-functional go-to-market plans for new features and launches, ensuring consistent messaging across channels. Translate market and competitive insights into product and GTM recommendations. Skills: 8-10+ years in product marketing, growth marketing, or SEO-focused roles. Expertise in SEO execution and proven success scaling use case strategies. Core PMM skills: positioning, value prop development, messaging frameworks, segmentation, pricing/packaging insights, launch planning, and sales enablement. Strong communicator with ability to craft compelling narratives and influence cross-functional partners. Analytical, data-driven, and customer-obsessed, with experience using research and insights to shape strategy. Experience in SaaS, productivity, or digital products preferred. Education: Bachelor's degree in Marketing, Business, Communications, or related field required. MBA or advanced degree preferred.