SOCIAL MEDIA MANAGER Job at UC Santa Barbara in Santa Barbara

Overview

Social Media Manager role at UC Santa Barbara. Department: EAPQ (EDUC ABROAD PROGRAM LOC Q). Work Location: UCEAP. Percentage of Time: 100%. Employment Type: Staff (Career). FLSA Status: Exempt. Salary Grade: 22. Pay Rate/Range: The budgeted salary range that the University reasonably expects to pay for this position is $79,200 to $84,000/year. The full salary range for this position is $79,200 to $143,400/year. Benefits: Full Benefits. Schedule: M-F, 8am-5pm Pacific Time or similar; Hybrid work arrangement (on-site presence required for leadership meetings, delegation visits, training sessions, etc.).

Responsibilities

• 30% Establish, lead, and drive social media strategy and digital presence for UCEAP - lead the social media marketing and engagement strategy for all UCEAP-owned channels; establish brand standards for decentralized accounts; coordinate with Study Centers and systemwide offices; mentor staff and student assistants; maintain living brand guidelines; foster positive relationships online; host social media workshops.
• 40% Build and manage social media initiatives - manage all UCEAP social channels (Facebook, Instagram, Twitter, TikTok, YouTube, etc.); implement campaigns and events; manage paid advertising and budget; monitor trends; analyze data and report results; provide actionable recommendations for improvement.
• 25% Lead, develop, and deploy social media platforms and content - coordinate projects and promotional strategies; develop strategy and collect user-generated content; determine platform prioritization; ensure brand voice is consistent across channels; contribute content to the content calendar and support campaigns; drive growth and engagement.
• 5% Special Projects - perform other duties and special projects as assigned.

Required Qualifications

• Bachelors degree in communication, public relations, marketing, journalism, or related field and two or more years of relevant marketing/communications experience with social media programs, or equivalent combination of education, training and experience.
• Experience creating social media content across channels for an organization, company or institution.
• Experience with and understanding of social media marketing strategies to target applicable audiences.
• 4 or more years of social media management experience with demonstrated record of achieving marketing and communications objectives.
• Ability to accurately research, organize and interpret information; assist in the coordination/preparation of strategic communications plans.
• Strong knowledge and proficient use of various social media channels including Facebook, Twitter, Instagram, Snapchat, LinkedIn, Pinterest and YouTube.
• Ability to exhibit sound judgement as it relates to all forms of communication.
• Knowledge of digital communication media, including relevant software, equipment and/or content management systems.
• Familiarity with Macintosh and Windows operating systems and relevant applications, including MS Office, Illustrator, Photoshop, InDesign, etc. Excellent verbal, interpersonal, group/team and public communication skills.
• Excellent written communication skills with proven ability to write effectively under deadline for a variety of purposes, goals, audiences and media.
• Ability to represent organizational objectives, brand and voice while tailoring messages to intended audiences and appropriate media channel/format.
• Ability to use data and creative problem solving for technical and creative solutions and deliverables.
• Ability to work professionally with diverse teams of faculty, administrators, staff and constituents.
• Ability to work independently and collaboratively as part of a team.
• Ability to prioritize and manage time and tasks effectively to meet deadlines and time sensitive objectives, while adjusting to emergent priorities.
• Ability to maintain a system of prioritizing, tracking, monitoring to managing tasks and projects for multiple programs.
• Proficiency in using relevant social media channels for marketing and communications.

Preferred Qualifications

• Experience with Adobe Creative Suite, Hootsuite, content marketing and blogging.
• Experience working in higher education and/or knowledge of the higher education market.

Special Conditions Of Employment

• The UCEAP Systemwide Office is located in Goleta, CA (near the UCSB campus). Type of work arrangement: Hybrid. On-site presence will be required for leadership and staff meetings, delegation visits, training sessions, etc. The University is unable to pay or reimburse expenses prohibited by University policy, including travel expenses associated with commuting to the designated office.
• Satisfactory conviction history/background check.
• UCSB is a Tobacco-Free environment.

Misconduct Disclosure Requirement

As a condition of employment, the final candidate who accepts a conditional offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; received notice of any allegation or are currently the subject of any administrative or disciplinary proceedings involving misconduct; have left a position after receiving notice of allegations or while under investigation in an administrative or disciplinary proceeding involving misconduct; or have filed an appeal of a finding of misconduct with a previous employer.

Misconduct means any violation of the policies or laws governing conduct at the applicants previous place of employment, including but not limited to violations prohibiting sexual harassment, sexual assault, or other forms of harassment, discrimination, dishonesty, or unethical conduct, as defined by the employer.

UC policies addressing misconduct include UC Sexual Violence and Sexual Harassment Policy, UC Anti-Discrimination Policy, and Abusive Conduct in the Workplace.

UC Vaccination Programs Policy

As a condition of employment, you will be required to comply with the University of California Policy on Vaccinations Programs. As a condition of physical presence at a Location or in a University Program, all Covered Individuals must participate in any applicable Vaccination Program by providing proof that they are Up-to-Date with required vaccines or by submitting a request for exception in a mandate program or declining vaccination in an Opt-Out Program. Additional directives may apply.

For more information, please visit University of California Policy on Vaccinations https://policy.ucop.edu/doc/5000695/VaccinationProgramsPolicy

• Covered Individuals: A Covered Individual includes anyone designated as Personnel or Students under this Policy who physically access a University Facility or Program in connection with their employment, appointment, or education/training.

Equal Employment Opportunity

The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.

Reasonable Accommodations

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Privacy Notification Statement

Privacy Notification Statement and Notice of Availability of the UCSB Annual Security and Fire Safety Report Disclosures.

Application Status

If you would like to check the status of your application, please log into the Candidate Gateway where you applied and click on 'my activities'.

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries

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