Digital Marketing Consultant
KXAN, one of the top-performing digital advertising stations in the country, is looking for a driven and dynamic Digital Marketing Consultant to join our team. We're seeking someone who can jump in and dominate the market by leveraging cutting-edge digital advertising strategies to drive real results for local businesses. Our people are the key to our ongoing success, and this role is an opportunity to be part of a high-performance sales culture that consistently sets the standard. The ideal candidate is a strong closer, a creative thinker, and a skilled communicator who thrives in a fast-paced, goal-oriented environment. You'll develop data-driven, multi-platform campaigns that deliver measurable success while building lasting relationships in the local business community.
What Does a Digital Marketing Consultant Do?
A KXAN Digital Marketing Consultant generates digital advertising revenue by calling on local businesses and agencies and preparing and presenting sales presentations based on the client's goals and objectives.
- Implements digital strategies to consistently grow revenue and exceed revenue goals.
- Establishes credible relationships with the local business community.
- Makes sales calls on prospective clients.
- Effective closer.
- Develops and executes go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets.
- Prepares and delivers sales presentations to clients.
- Explains to clients how specific types of advertising will help promote their products or services in the most effective way possible.
- Provides clients with information regarding rates for advertising placement in all media.
- Collaborates with internal teams to create impactful, multi-screen, data-driven campaigns that produce results for clients.
- Thinks outside-the-box to cultivate and develop non-traditional advertiser campaigns.
- Utilizes multiple data points in digital advertising mediums to meet client needs from awareness to consideration.
- Performs other duties as assigned.
Requirements & Skills
- Bachelor's degree in Marketing, Advertising, Business Analytics/Management, or a related field, or an equivalent combination of education and work-related experience.
- Valid driver's license with an acceptable driving record.
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
- Strong proficiency in search, social and programmatic advertising (paid Google Search, Meta, TikTok, Display, Online Video, OTT/STV/CTV, Geofencing, Foot-traffic attribution) preferred.