VP, Audience Innovation - Ad Sales (Hybrid Options Available) Job at A+E Global

Overview

VP, Audience Innovation - Ad Sales (Hybrid Options Available) at A+E Global Media. This role leads advanced advertising initiatives by integrating data-driven strategies with client-focused solutions to keep A+E Global Media at the forefront of the industry.

Responsibilities

• Define and manage the roadmap for the Precision & Performance platform, ensuring it leads in innovation, targeting, and effectiveness measurement while achieving revenue growth targets.
• Oversee the lifecycle from vision and roadmap to delivery and ongoing management, ensuring scalability to meet client and partner needs.
• Develop and implement comprehensive sales strategies aligned with company goals to drive revenue growth.
• Cultivate and manage relationships with high-value clients, including agencies and advertisers, to boost retention and customer lifetime value.
• Lead requests and priorities for Precision/Performance pitch proposals, assessing the best strategy to pitch clients based on verticals/categories.
• Collaborate with internal teams, including Research, Operations, and Marketing, to ensure cohesive strategy execution and product development.
• Educate internal teams in the Media Solutions environment about practices, vertical differences, product needs, and operations processes.
• Implement tools and processes to track KPIs, forecast performance, and make data-driven decisions.
• Provide regular reporting to the Audience Innovation executive team and Media Solutions management on client progress and the evolution of Precision.
• Represent A+E at industry events and conferences, building strategic partnerships and elevating the company’s reputation among key stakeholders.
• Stay abreast of industry trends and innovations to inform product development and sales strategies.

Qualifications

• Basic Requirements: At least 10 years of experience in media, advertising, or ad tech; at least 5 years in a leadership role overseeing advanced advertising solutions; at least 3 years in a formal people manager role.
• The Ideal Candidate Will Have: Deep industry relationships; experience in-house, at an agency, or with a vendor; experience working directly with agencies, brands, and advanced advertising platforms; a proven track record of leading data-driven product development and sales strategy within a media organization or ad tech company; a history of managing complex product roadmaps integrating first- and third-party data, targeting technologies, and performance measurement tools.

Work Model & Locations

Our team is currently coming into the office 2 days a week if you’re commutable to NYC, Chicago, or LA. Fully remote candidates will also be considered if you live in one of our approved working states.

Compensation

Annual Pay Range: $188,034 - $220,000

Annual Incentive Target: 25.00%

Equal Opportunity

A+E Global Media proudly provides equal employment opportunity for all employees and job applicants, and makes employment decisions without regard to race, color, religion, creed, age, national origin, ancestry, sex, gender identity or expression, marital status, alienage or citizenship status, disability, medical condition, or any other characteristic protected by applicable law. We are an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans. A+E Global Media is a joint venture of the Hearst Corporation and The Walt Disney Company.