Digital Advertising Strategist Job at Wheelhouse Digital Marketing Group in Seat

Overview

Join to apply for the Digital Advertising Strategist role at Wheelhouse Digital Marketing Group.

Wheelhouse DMG develops and executes digital strategies that deliver exceptional business performance. We work closely with clients to gain a deep understanding of their businesses and use data science, our team\'s expertise, and our technology to surface and deliver the most valuable opportunities for our clients.

We are known for a combination of marketing savvy and technical expertise that produces compelling ROI, and for values we consider foundational: transparency, partnership, and thoughtful client care.

What you will do

• Learn clients\' businesses as if they are your own, including internal priorities. Conduct stakeholder interviews, market and competitor research.
• Create bespoke digital media strategies prioritized around driving business value; develop a strategic roadmap and work with the Digital Advertising team to implement.
• Craft compelling stories for client strategies and clearly communicate value of recommendations.
• Explain strategy and tactics at both executive and practitioner levels.
• Speak the language of data and communicate it effectively to clients and the internal data team.
• Prepare clear agendas for internal and external meetings to ensure purposeful outcomes.
• Lead presentation planning and creation for clients, collaborating with cross-department teams.
• Stay up to date on digital media trends and industry news relevant to clients and their competitive landscapes.
• Delegate tasks, set deadlines, mentor the team, and surface wins internally and to clients.
• Collaborate with content and creative teams to ideate assets, test, and report on performance.
• Develop unified multi-channel strategies across Paid Search, Paid Social, and Programmatic Display; explore additional channels as beneficial.
• Collaborate with channel experts and team members to deliver best-in-class campaigns and advocate for cross-team initiatives.

What you bring to the team

• 5+ years of experience managing and optimizing digital campaigns across Search Ads (Google/Microsoft) and Social Ads (Facebook/LinkedIn).
• 5+ years managing media budgets across platforms with ROAS/CPA targets.
• 4+ years using Google Analytics (or other web analytics) for reporting, conversion tracking, and attribution.
• 4+ years of A/B testing on relevant ad platforms.
• 4+ years in a client-facing role.
• Experience developing multi-channel strategies that drive significant value.
• Proficient in Microsoft Office Suite with advanced Excel knowledge.
• Analytical and creative thinking skills; excellent written and verbal communication, interpersonal, and organizational skills.
• Detail-oriented with high standards for audit-proof campaigns.
• Self-motivated with a drive to improve and expand client campaigns and channels; not afraid to try new things.
• Strong sense of urgency, empathy, and ability to prioritize; enthusiastic about mentoring teammates.
• Ability to provide constructive feedback in a kind, effective manner; understands and can manage search and social campaigns.

Preferred

• Programmatic experience.
• Google Ads and Meta Certifications.
• Experience with additional channels such as Amazon, Yahoo, TikTok, OTT, and podcast ads.

Compensation and benefits

Full compensation packages are based on skills and experience. The salary range listed is a guideline for the role; details regarding the benefits package are found in the job description. Compensation range: $112,000—$135,000 USD.

About Wheelhouse

Wheelhouse offers a values-driven culture with remote or Seattle-based options, competitive salary with semi-annual reviews, comprehensive medical/dental/vision coverage, disability and life insurance, employee assistance, volunteering and donation matching, wellness stipend, professional development credit, generous PTO and holidays, mental health days, parental leave, 401k with company match, and other programs to support employee growth and well-being.

At Wheelhouse DMG, we believe that diversity enriches our work. We welcome all applicants and employees and are committed to equal opportunity. Come as you are, and apply.