Director, Audience & Strategy (Temporary) Job at The New York Times in New York

Overview

Director, Audience & Strategy (Temporary) – The New York Times

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

About The Role
Projects & Initiatives is looking for an audience director to support framing and promotion of stories, identify coverage gaps, offer insights and analysis, and collaborate with our business side partners on packaging series for sales. This is a full-time temporary role that will begin in October 2025 through June 2026. This is an excluded, hybrid position, based in New York City and includes regular attendance in the office each week per departmental guidance.

Responsibilities

• Identify potentially fruitful coverage areas for projects using audience data, research, newsroom priorities, gaps, team goals (including sponsorship potential). When needed, advise on approaches to those topics, story ideas, and formats.
• Advise editors across the desk on headlines, promotional imagery, framing, publication timing, and metadata before publication.
• Add context to monthly reports from the analytics team including applicable insights on what worked well and not as well to connect with readers.
• Share updates from across the newsroom to help editors better understand reader trends and behaviors. Keep audience concerns top-of-mind for every team member.
• Contribute to the gathering of necessary information and packaging of opportunities for advertising.
• Advise on newsletter strategy and build growth targets for Headway, The Learning Network, and In Short.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
• Report to the Senior Editor, Projects & Initiatives.

Basic Qualifications

• At least 7 years of meaningful experience in program planning and execution; distribution and audience growth; and content strategy
• Experience managing stakeholders of all levels and functions toward a shared outcome
• Diplomatic communication skills (written and verbal)

Preferred Qualifications

• Comfort operating in a news environment
• Experience optimizing workflow

REQ-018783

The annual base pay range for this role is between $130,000 - $160,000 USD.

EEO and other lawful information

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. We embrace a diverse workforce and encourage people from all backgrounds to apply. We are an Equal Opportunity Employer and do not discriminate on the basis of sex, age, race, color, creed, national origin, religion, marital status, pregnancy, sexual orientation, gender identity and expression, disability, or other protected characteristics. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. EEOC Know Your Rights Poster is available here. The NYT Company will provide reasonable accommodations as required by law. For accommodation requests, email reasonable.accommodations@nytimes.com. The Company will consider qualified applicants with criminal histories in a manner consistent with applicable laws. For information about privacy practices for job applicants click here.

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