Content Strategist IV Job at TalentBurst in Cupertino

Overview

Title: Retail Innovation Strategist

Location: Cupertino, CA 95014

Duration: 5 Months

Hybrid: Tue, Wed, Thurs in office

Responsibilities

• The Strategy team for Digital Experiences and Merchandizing group in Online Retail is looking for a Retail Innovation Strategist to support work on future-state digital experiences and content
• Conduct Third-Party Research:
  • Conduct comprehensive market and competitive analysis to identify trends, opportunities, and best practices across both retail, customer experience, emerging tech trends, and content
• Synthesize Insights:
  • Analyze research findings to generate sharp, actionable insights
  • Collaborate with cross-functional team to integrate insights into broader business strategy
• Design and Deliver Presentations:
  • Create compelling presentations to communicate strategies, findings, and recommendations to stakeholders at all levels including executives
  • Use storytelling techniques to effectively convey complex information in a simple, high-impact manner.
• Develop Content Strategy:
  • Craft comprehensive content strategies tailored to Client's digital platforms, ensuring consistency and alignment with brand objectives.
  • Plan and create content calendars to support marketing campaigns and enhance customer engagement.
• Write Briefs:
  • Develop clear and concise briefs for the Marketing & Communications (Marcom) team to guide content creation.
  • Ensure briefs align with overall content and innovation strategies, providing necessary context and objectives.
• Stay Current with Online Trends and Gen Z Insights:
  • Continuously monitor and analyze online trends, social media movements, and digital behaviors to inform strategy.
  • Understand and anticipate the preferences and behaviors of Gen Z and other key demographics to tailor content and experiences effectively.

Attributes

• Innovation mindset: Demonstrate creativity and a forward-thinking mindset to develop unique solutions and strategies.
• Detail-Oriented: Pay close attention to detail to ensure accuracy and quality in all aspects of work.
• Strong Communicator: Display mastery of both verbal and written communication, with the ability to articulate ideas clearly and persuasively.
• Collaborative Team Player: Thrive in a team environment, fostering positive relationships and working effectively with diverse groups.
• Agile: Comfortable navigating a fast-paced, dynamic environment and adjusting to changing priorities.
• Digitally Savvy: Spend significant time online, actively observing and/or engaging with digital communities e.g. TikTok, IG, YouTube. Stay informed about cultural shifts and trends in eCommerce and social commerce.

Desired Skills

• Communications: Storytelling skills and experience presenting to an executive audience
• Analysis: Demonstrated ability to mine insights from data and to simplify complex ideas or data inputs
• Strategic Planning: Proven ability to develop and implement effective content and innovation strategies aligned with business goals.
• Research and Analysis: Expertise in synthesizing complex data into meaningful insights.
• Presentation Design: Skilled in creating visually appealing and impactful Keynote presentations
• 5+ Years Experience in Retail or Technology Sector: Background in retail strategy, digital customer experience, Innovation, or content strategy