Director, Content & Marketing Analytics Job at Major League Baseball (MLB) in Ne

Overview

Director, Content & Marketing Analytics at Major League Baseball (MLB) – MLB is hiring to lead analytics for its Content and Marketing efforts, informing, engaging, and monetizing audiences. The role leads both Content and Marketing analytics teams and focuses on leveraging data to improve marketing and content performance for MLB and its Clubs. The ideal candidate is an analytical and technical leader with deep understanding of creative/content distribution and marketing attribution, thriving in a fast-paced, proactive, and collaborative environment. This role serves as a cross-functional advisor to executives, peers, and stakeholders on marketing and digital content strategy initiatives.

Responsibilities

• Lead MLB’s content analytics team, measuring and communicating how MLB’s content reaches and engages fans across owned, distributed, and third-party channels (including social media).
• Lead MLB’s performance marketing analytics team, ensuring key paid and owned channels are optimized for reach, engagement, and ROI.
• Scope, manage, and deliver analytics projects of all sizes that support MLB’s marketing and content initiatives.
• Collaborate to design, implement, maintain, and evaluate marketing mix models and attribution efforts.
• Design and implement experiments to test hypotheses and measure effectiveness of content programs and marketing campaigns; present findings and recommendations.
• Manage new and existing vendor relationships for both content and marketing data.
• Support baseball Clubs with analytical frameworks and best practices to ensure accurate measurement, analyses, and insight generation from Club marketing initiatives.
• Further MLB’s use of key marketing technologies, identity graphs, and automation platforms.
• Serve as a key advisor to senior executives and partners to stakeholders on marketing and digital content strategy initiatives.
• Develop Marketing analysts into high-performing contributors capable of managing and leading their own projects across stakeholders.

Qualifications & Skills

• 7-10 years of professional or academic experience in digital marketing and/or content distribution analytics, with demonstrable examples of success and accountability.
• 2+ years of managerial experience.
• Experience and familiarity with earned, owned, and paid media data and measurement.
• Familiarity with the Adobe Experience Cloud Platform and Analytics, and/or similar marketing attribution platforms.
• Experience developing and managing marketing mix and attribution modeling projects.
• Familiarity with the modern media landscape and content distribution platforms, especially social media and streaming partners.
• Advanced knowledge of data mining and manipulation languages (e.g., SQL, R, Python).
• Highly professional manner and excellent written and verbal skills.
• Knowledge of baseball and the sports media landscape; a sports fan is highly preferred.

Salary & Benefits

Salary Range: $170,000 - $225,000 (Base Salary) + Bonus

• 100% Employer Paid Medical/Dental/Vision Premiums
• Company Contributed 401k Plan
• Paid Time off and Holidays
• Paid Parental Leave
• Access to Free Tickets to Baseball Games & MLB.TV
• Discounts at MLB Store | MLBShop.com
• Employee Assistance Programs (EAP)
• Onsite/Online Training & Development Programs
• Tuition Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Pet Insurance

Why MLB?

Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. MLB values growth, teamwork, and professionalism, empowering its workforce to succeed. MLB is an equal opportunity employer and does not discriminate based on race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. Colorado and California residents have specific notices regarding privacy and accommodations; inquiries for accommodations can be sent to accommodations@mlb.com.

Are you ready to Step Up to the Plate? Apply below!