Grey is hiring: Creative Director Social & Content in Las Vegas

Overview

At GREY, we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents.

Position overview

Responsible to develop high quantity and quality social activations, ideas, and executions to fill the content funnel for the @Vegas accounts across TikTok, Meta, Snap, Pinterest, etc., reaching their over 10M+ followers. Proficiency across all social platforms and ability to push boundaries to keep Vegas a “category of one” in how we show up online, maintaining our position as the #1 destination on TikTok and continually improving our ranking on Meta and other platforms. Provide leadership and motivation, extracting amazing thoughts and ideas from reporting creatives. Ability to defuse problems and come up with solutions in the best interests of the company, the clients, and the creative team.

Key responsibilities

• Generate innovative ideas across all existing and emerging social platforms and inspire colleagues to fill the @Vegas funnel with ideas and executions that provide awareness for the destination and drive travel consideration. Focus areas include Sports & Entertainment, Culinary, Outdoors, Luxury Travel, Attractions, and more.
• Lead a team of social video creatives who concept, script, produce and edit social content across client platforms (YouTube, X, TikTok, Pinterest, Instagram, etc.). Ideal candidate will be able to concept, shoot and edit for marquee events like F1 and WrestleMania, as needed to support the larger team.
• Guide, teach and push team members in developing concepts that are socially relevant and on brand for clients.
• Generate ideas to help pitch and win new business.
• Lead effective team meetings to organize high quantity of work and to inspire and motivate team members.
• Work with internal and external strategic partners to create products using current industry best practices.
• Set an example for the larger team through high creative standards and involvement in agency initiatives.
• May develop junior teams with careful and consistent feedback, mentorship, and model behavior.
• May train and supervise team members. Oversee their creative efforts to ensure they are on strategy, on schedule, and meeting creative standards.
• Oversee career development of junior team members. Perform reviews to determine strengths, growth opportunities, goals, and ambitions.
• Oversee and provide thought leadership in the assessment of existing properties for content value, relevance, aesthetics, branding and overall experience.
• Collaborate with cross-functional teams on feasibility to ensure conceptual ideas are realizable.
• Build confidence with clients through compelling presentation of content ideas.

What you will need

• At least 10+ years of industry experience concepting, writing, and producing social video content for a brand, publisher or platform.
• At least 5 years of management experience, managing creatives in the development of digital content.
• Strong creative portfolio highlighting relevant/category experience and industry award-winning work.
• Solid verbal communication skills, with experience presenting to all levels of clients.
• Knowledge of marketing, all forms of advertising, and digital experiences, with proven conceptual and design abilities.
• Experience working with large teams in client-facing roles.
• Excellent written and presentation skills.
• Able to handle multiple projects in a fast-paced environment.

Who you are

• Creative: Putting together two things to create a third thing no one’s ever seen before.
• Productive: Acting on ideas to make things happen and get stuff done.
• Collaborative: Focused on the greater good versus personal gain.
• Adaptable: Ready and able to embrace change.

Compensation The base salary for this position at the time of posting may range from $190,000 to $230,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package.

Work arrangement We believe great work happens when we’re together, fostering creativity, collaboration, and connection. We’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Equal opportunity GREY is an equal opportunity employer and considers applicants for all positions without discrimination or regard to protected characteristics. We are committed to fostering a culture of respect in which everyone belongs and has the same opportunities to progress in their careers.

Fraud notice Please be aware of recruiting fraud. GREY does not conduct interviews via instant messaging platforms and will never request personal financial information during the hiring process. All legitimate communication will come from an official GREY email address. If you suspect fraudulent activity, report it to us immediately.