Creative Director, Gen AI Monetization Job at Meta in New York

Overview

Creative Director, Gen AI Monetization at Meta. This role blends cutting-edge AI tools with brand storytelling and strategy to shape the future of performant creative generations through AI. You will bridge consumer insights, brand storytelling, creative directions, and performance at scale.

Base pay range: $174,000/yr - $246,000/yr. This range is provided by Meta. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Responsibilities

• Define creative strategies and vision for AI-generated ads across Family of Apps.
• Collaborate with product teams to develop scalable AI solutions that align with brand guidelines, style, and engaging creative directions.
• Integrate brand and creative best practices with AI capabilities and data insights to achieve optimal performance outcomes.
• Innovate: stay informed about the latest advancements and emerging research trends in generative AI.
• Agility: thrive in a fast-paced, adaptable environment and support teams in rapid iteration and experimentation.
• Operations: lead and support effective execution within a large, dynamic team.
• Collaboration: build strong cross-functional relationships with product design, engineering, and research science teams.

Minimum Qualifications

• Bachelor’s Degree or equivalent experience, with 8+ years of experience leading creative direction across multidisciplinary teams.
• Extensive experience in a digital advertising agency with a proven track record producing ads for digital platforms.
• Skilled in developing brand creative strategy, including direction, style, and aesthetic guidelines.
• Proven storytelling skills with the ability to craft engaging narratives for different audiences.
• Exceptional communication skills, able to work effectively with both technical and creative stakeholders.

Preferred Qualifications

• Familiarity with AI creative tools for image, text, and video production, and a desire to master new technologies.
• Experience with creative testing and performance optimization.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

Equal Employment Opportunity

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, transgender status, sexual stereotypes, age, protected veteran status, disability, or other legally protected characteristics. Meta participates in the E-Verify program where required by law. We may leverage AI and ML technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need accommodations, please contact accommodations-ext@fb.com.

Compensation & Benefits

$174,000/year to $246,000/year + bonus + equity + benefits. Individual compensation is determined by skills, qualifications, experience, and location. Base salary reflects the base rate; bonuses, equity, and additional benefits may apply. Learn more about benefits at Meta.

Additional Details

Seniority level: Not Applicable

Employment type: Full-time

Job function: Design, Art/Creative, and Information Technology

Industries: Technology, Information and Internet